Green Brand Strategies in the Fashion Industry: Leveraging Connections of the Consumer, Brand, and Environmental Sustainability

2015 ◽  
pp. 31-45 ◽  
Author(s):  
Hye-Shin Kim ◽  
Martha L. Hall
Keyword(s):  
Environmental Sustainability ◽  
Fashion Industry ◽  
Brand Strategies

Enhancing sustainability in the contemporary model of CSR: a case of fast fashion industry in developing countries

2020 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Hoang Tien Nguyen ◽  
Doan Minh Duc Le ◽  
Thien Thong Minh Ho ◽  
Phuong Mai Nguyen
Keyword(s):  
Developing Countries ◽  
Corporate Culture ◽  
Environmental Sustainability ◽  
Fashion Industry ◽  
Sustainable Leadership ◽  
Fast Fashion ◽  
Content Type ◽  
Business Entities ◽  
State Of Research ◽  
Corporate Environmental Sustainability

Purpose This study aims to point out the importance and the relevance of sustainability issues and the need for their enhancement in the contemporary model of corporate social responsibility (CSR) as the top priority for business entities. Furthermore, it also highlights ways to enhance sustainability in the contemporary CSR model in the fast fashion industry of developing countries. Design/methodology/approach Literature review has been extensively done through available databases, including ProQuest and ScienceDirect. Findings This study delivers a full insight into the current state of research on the CSR model and sustainability in developing countries. The prevalent corporate environmental sustainability practices of global apparel brands are identified to propose ways to enhance sustainability in the contemporary CSR model. Research limitations/implications The growth of fast fashion industry brings the risks of unsustainability to developing countries. Thus, it is a must for the garment and textile companies to enhance a sustainable CSR model through promoting sustainable leadership and integrating corporate culture. Originality/value To the best of author’s knowledge, this study is the first to emphasise the role of sustainable leadership in promoting a sustainable CSR model in the fast fashion industry of developing countries.

Sustainability efforts in the fast fashion industry: consumer perception, trust and purchase intention

2020 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Hannah L. Neumann ◽  
Luisa M. Martinez ◽  
Luis F. Martinez
Keyword(s):  
Social Responsibility ◽  
Environmental Sustainability ◽  
Purchase Intention ◽  
Structural Equation ◽  
Online Survey ◽  
Consumer Attitude ◽  
Fashion Industry ◽  
Fast Fashion ◽  
Content Type ◽  
Perceived Consumer Effectiveness

Purpose This study aims to test for factors affecting environmental sustainability and purchase intention in the fashion industry. Accordingly, the authors developed a framework that depicts the relationships between perceptions of social responsibility, consumer attitude, trust, purchase intention and perceived consumer effectiveness. Design/methodology/approach An online survey was conducted with an internationally diverse sample of 216 consumers. Data were analysed using partial least squares structural equation modelling. Findings The results indicated that perceptions of social responsibility directly affect consumers’ attitudes towards these fashion brands, as well as trust and perceived consumer effectiveness. Also, consumers need to perceive sustainability efforts of these brands as altruistic, and trust was found to be a direct predictor of purchase intention. However, both consumer attitude and perceived consumer effectiveness did not predict purchase intention. Research limitations/implications The survey was primarily distributed to young people. Therefore, a generalisation of the findings to other age groups might be limited. Practical implications Practicing managers should emphasise the fact that environmental sustainability and fast fashion brands could be sustainable to increase trust among consumers. Social implications When it comes to environmental issues, positive perceptions regarding the companies’ social responsibility efforts are vital to enhance both consumers’ trust towards the brands and their individual feeling of empowerment. Originality/value This study intends to shed light on the key elements that shape consumers’ attitudes and willingness to purchase green apparel.

The Impact of Circular Economy on the Fashion Industry

2020 ◽  
pp. 142-160
Author(s):  
Tugce Aslan ◽  
Adem Akbiyik
Keyword(s):  
Environmental Sustainability ◽  
Circular Economy ◽  
Business Models ◽  
Consumer Preferences ◽  
Academic Research ◽  
Sharing Economy ◽  
Fashion Industry ◽  
Commercial Markets ◽  
New Business ◽  
Consumer Perspective

The fundamental changes in technology and globalization have changed consumer preferences along with the way people buy and consume. This change has profoundly affected new business models and consumption systems in all commercial markets, including the fashion industry in particular. Moreover, fashion businesses have begun to shift from traditional proprietary access business models to the sharing economy. The effect of the sharing economy or circular economy on the fashion industry is increasing day by day. Clothing sharing services, recycling, and re-use of used garments contribute to environmental sustainability and contribute to economic and social sustainability through sales revenue and employment. However, there is limited academic research on clothing sharing models. This research focuses on Dolap application, a clothing sharing service. It examines the role of trust in clothing sharing services from a consumer perspective. As a result of the analysis, it was found that trust in the platform positively and significantly affected the trust given to the service provider.

scholarly journals Sustainable Solutions for Wearable Technologies: Mapping the Product Development Life Cycle

2020 ◽  
Vol 12 (20) ◽  
pp. 8444
Author(s):  
Olga Gurova ◽  
Timothy Robert Merritt ◽  
Eleftherios Papachristos ◽  
Jenna Vaajakari
Keyword(s):  
Life Cycle ◽  
Environmental Sustainability ◽  
Product Life Cycle ◽  
Negative Impact ◽  
Information And Communications Technology ◽  
Fashion Industry ◽  
Environmentally Sustainable ◽  
Sustainable Solutions ◽  
Wearable Technologies ◽  
Fitness Tracking

Wearable technologies involve the integration of technology into clothing or accessories to bring new functionalities for people on the move. Many examples of wearables are emerging, from simple fitness tracking watches to electronics deeply embedded into garments for multi-touch sensing and control for personal music players. Without careful development, wearables can have a negative impact on the environment due to increased production of electronic components, increased e-waste from abandoned devices, and increased energy usage. We examine environmental sustainability issues through a review of recent research and cases across three broad areas including the fashion industry, information and communications technology (ICT), and wearable technologies. In the analysis, we examine stages in the product life cycle and identify the unique issues for each sector, including the extraction of materials, production process, distribution of products, use, and disposal of products that have reached the end of their life. The findings are gathered as implications for design so that researchers, educators, designers, developers, and product managers will gain an overview of the issues related to environmental sustainability. Related examples of products and prototypes are provided to enable informed choices during the design and development of wearables that are more environmentally sustainable.

scholarly journals Communicating with brand names in the sustainable Finnish fashion industry

Onomastica ◽  
2021 ◽  
Vol 65 (2) ◽  
pp. 255-270
Author(s):  
Paula Sjöblom
Keyword(s):  
Environmental Sustainability ◽  
Textile Industry ◽  
Current System ◽  
Corporate Sustainability ◽  
Brand Names ◽  
Semantic Features ◽  
Fashion Industry ◽  
Brand Name ◽  
Local Production ◽  
Metaphor Theory

The global textile industry has a significant environmental impact since the current system for producing, distributing and using clothing exhausts natural resources. However, while there has been a growing awareness of negative environmental impacts among customers, more and more clothing companies have aligned themselves with the principles of sustainability. This paper investigates whether and how clothing companies express the notion of environmental sustainability in their names. The data consist of 114 company and brand names in the sustainable Finnish textile industry, supplemented with information taken from the webpages of these companies. The analysis focuses on the semantic features of the names, and it is based on a cognitive-discursive view and metaphor theory. The choice of language has been examined as part of name semantics. Many companies have written the story behind the brand name on their website. Names can convey direct notions of sustainability and circular economy (Pure Waste, Relove, Upcycler). Names that consist of words referring to nature (Cocoon house, Weekendbee) have an indirect relation to corporate sustainability. Some names consist of a personal name, which underlines the responsibility of the brand, or a place name, which may highlight locality. Valuing local production is also behind the choice of Finnish as the language of the name.

My Wardrobe in the Cloud

2022 ◽  
pp. 153-175
Author(s):  
Claudia E. Henninger ◽  
Eri Amasawa ◽  
Taylor Brydges ◽  
Felix M. Piontek
Keyword(s):  
Environmental Sustainability ◽  
Business Models ◽  
Global Financial Crisis ◽  
Fashion Industry ◽  
Economic Climate ◽  
External Pressures ◽  
New Business ◽  
Technological Developments ◽  
Entrepreneurial Motivations ◽  
New Business Models

In response to the 2008 global financial crisis, a range of disruptive business model innovations emerged. The fashion industry saw the introduction of fashion rental platforms, aimed at appealing to price-conscious consumers still hungry for the latest styles. While these new business models filled a gap in the market and saw, in some cases, profit in the millions, the phenomenon remained rather niche. The recent pandemic, alongside other isomorphic pressures, have put further constraints on these fashion rental businesses and their entrepreneurs, leaving them struggling in the current economic climate. This chapter explores the entrepreneurial motivations behind rental platforms, the different platform models in operation, and the challenges these businesses face in the 21st century, including increased technological developments, environmental sustainability, and external pressures, such as the most recent pandemic, which saw economies shutting down. Empirically, the authors draw upon a novel dataset comprising six international case studies.

scholarly journals Green Behavior and Financial Performance: Impact on the Malaysian Fashion Industry

SAGE Open ◽  
2020 ◽  
Vol 10 (3) ◽  
pp. 215824402095317
Author(s):  
Qaisar Ali ◽  
Asma Salman ◽  
Shazia Parveen ◽  
Zaki Zaini
Keyword(s):  
Financial Performance ◽  
Environmental Sustainability ◽  
Business Models ◽  
Secondary Data ◽  
Iso 14001 ◽  
Annual Reports ◽  
Fashion Industry ◽  
Performance Impact ◽  
Managerial Implications ◽  
Green Behavior

The dogma of conscious environmental behavior has laid the paradigm for sustainable consumer behavior. Modern-day corporates have introduced innovative business models to add a new value to manage fluctuations in consumer behaviors and rejuvenate their financial performance. Similarly, in fashion industry, textile firms have warmly embraced the new business models and widely adopted environmental management systems (EMSs) to contribute to environmental sustainability. This research aims to explore eco-consumerism and its impacts on the financial performance of textile firms in Malaysia. The secondary data of textile firms’ performance from 2013 to 2015 were collected from an online database and annual reports of firms’ web portals. The findings reveal that the textile firms which successfully adopted EMS such as ISO 14001 show significant changes in performance compared with firms which are yet to adopt EMS certification. Moreover, eco-consumerism directly impacts EMS-adopted firms’ performance. Our findings are robust for practical, research, and managerial implications to classify and understand the impacts of consumers’ green behavior on corporate performance. This study contributes to understand the influence of consumers’ eco-behavior to adopt EMS and its impact on the financial performance of textile firms in Malaysia.

Sustainability Policies for the Fashion Industry: A Comparative Study of Asian and European Brands

2019 ◽  
Vol 65 (3) ◽  
pp. 733-748
Author(s):  
Anupama Gupta
Keyword(s):  
Comparative Study ◽  
Environmental Sustainability ◽  
Social Sustainability ◽  
Fashion Industry ◽  
Similarities And Differences ◽  
Oriented Approach

Sustainability has become an increasingly important value in the business of the global fashion industry. All leading brands have been taking initiatives in promoting notions of environmental and social sustainability. This article discusses the similarities and differences in sustainability-related approaches, activities and collaborations of selected fashion brands. It does so as part of a comparative study of typical Asian and European brands. The European brands analysed here tend to take a holistic, structured and goal-oriented approach towards marketing their links to environmental sustainability. In contrast, the article proposes that a typical Asian brand approach seems to be more fundamental in terms of social sustainability. This is the larger context that the global fashion industry continues, embracing the concept of sustainability in terms of how businesses should not just be concerned with profits but also with commitments to society and the environment.

scholarly journals The power of 4th industrial revolution in the fashion industry: what, why, and how has the industry changed?

2021 ◽  
Vol 8 (1) ◽  
Author(s):  
Byoungho Ellie Jin ◽  
Daeun Chloe Shin
Keyword(s):  
Technology Adoption ◽  
Literature Review ◽  
Environmental Sustainability ◽  
Business Models ◽  
Industrial Revolution ◽  
Unmet Needs ◽  
Fashion Industry ◽  
Global Industry ◽  
Per Se ◽  
The Way

AbstractThe 4th Industrial Revolution (4IR henceforth) is fundamentally reshaping the way we live and work. Each industrial revolution has evolved to solve major problems in society. This study views unmatched demand and oversupply as the major problems in the fashion industry and posits that 4IR technologies are being deployed to solve these problems by addressing three prime goals—hyper-personalization, environmental sustainability, and productivity. Based on a literature review and analyses of global industry cases, this study examines what, why, and how the 4IR technologies address these three prime goals. By comparing successful cases that do not utilize the 4IR technologies with those that do, this study highlights that innovative business models that address the unmet needs of the consumers are more important than technology adoption per se. Drawn from ample global cases, the findings can offer strategic directions for fashion firms preparing for unforeseeable changes that are further being accelerated by the Covid-19 pandemic. This study concludes with insights into how 4IR is shaping the fashion industry and raises thought-provoking questions for the industry and academia.

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