scholarly journals Communicating with brand names in the sustainable Finnish fashion industry

Onomastica ◽  
2021 ◽  
Vol 65 (2) ◽  
pp. 255-270
Author(s):  
Paula Sjöblom
Keyword(s):  
Environmental Sustainability ◽  
Textile Industry ◽  
Current System ◽  
Corporate Sustainability ◽  
Brand Names ◽  
Semantic Features ◽  
Fashion Industry ◽  
Brand Name ◽  
Local Production ◽  
Metaphor Theory

The global textile industry has a significant environmental impact since the current system for producing, distributing and using clothing exhausts natural resources. However, while there has been a growing awareness of negative environmental impacts among customers, more and more clothing companies have aligned themselves with the principles of sustainability. This paper investigates whether and how clothing companies express the notion of environmental sustainability in their names. The data consist of 114 company and brand names in the sustainable Finnish textile industry, supplemented with information taken from the webpages of these companies. The analysis focuses on the semantic features of the names, and it is based on a cognitive-discursive view and metaphor theory. The choice of language has been examined as part of name semantics. Many companies have written the story behind the brand name on their website. Names can convey direct notions of sustainability and circular economy (Pure Waste, Relove, Upcycler). Names that consist of words referring to nature (Cocoon house, Weekendbee) have an indirect relation to corporate sustainability. Some names consist of a personal name, which underlines the responsibility of the brand, or a place name, which may highlight locality. Valuing local production is also behind the choice of Finnish as the language of the name.

EXPRESS: Is Nestlé a Lady? The Feminine Brand Name Advantage

2021 ◽  
pp. 002224292199306
Author(s):  
Ruth Pogacar ◽  
Justin Angle ◽  
Tina M. Lowrey ◽  
L. J. Shrum ◽  
Frank R. Kardes
Keyword(s):  
Boundary Conditions ◽  
Brand Names ◽  
Brand Name ◽  
Brand Performance ◽  
The Feminine ◽  
And Performance ◽  
Typical User

A brand name’s linguistic characteristics convey brand qualities independent of the name’s denotative meaning. For instance, name length, sounds, and stress can signal masculine or feminine associations. This research examines the effects of such gender associations on three important brand outcomes: attitudes, choice, and performance. Across six studies using both observational analyses of real brands and experimental manipulations of invented brands the authors show that linguistically feminine names increase perceived warmth, which improves brand outcomes. Feminine brand names enhance attitudes and choice share–both hypothetically and consequentially–and are associated with better brand performance. The authors establish boundary conditions, showing that the feminine brand name advantage is attenuated when the typical user is male and when products are utilitarian.

The effects of airline strategies on environmental sustainability

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Gamze Orhan
Keyword(s):  
Environmental Impacts ◽  
Environmental Effects ◽  
Environmental Sustainability ◽  
Corporate Sustainability ◽  
Air Transportation ◽  
Air Transport ◽  
Business Strategies ◽  
Emission Rates ◽  
Content Type ◽  
The Relationship

Purpose Deregulation of domestic markets and the liberalization of international markets have dramatically changed air transportation. One of the important results of this change is the environmental effects of air transportation. This study aims to examine the implications of air transportation on environmental sustainability in the context of airline business strategies in liberalized and globalized air transport industry. Design/methodology/approach The paper discusses the relationship between liberalization, airline strategies and environmental sustainability of air transportation using the related literature. Then, to show some environmental impacts on the axis of the relationship discussed, emission rates for the aircraft landing and take-off phase were calculated on a global basis based on the aircraft traffic. Findings The discussion in the paper shows that the liberalization policies and the strategies of airlines supported by these policies, in essence, contradict the environmental sustainability of air transport. Considering the flight share projections of EUROCONTROL for different aircraft types on a global basis and the World Bank’s global flight traffic forecast for the years 2016 and 2025, it has been demonstrated that the number of aircraft departures will increase by 30%, whilst the number of aircraft emissions will increase by 41.5%. Practical implications Airlines are one of the main actors that will play a role in reducing the environmental impacts of air transportation. Therefore, this study is important in giving an idea to both policymakers and airline managers on how airline companies’ strategies should be shaped to realize both corporate sustainability and environmentally sustainable air transportation. Originality/value There are many studies in the literature regarding the environmental effects of air transport. However, there are not many studies linking environmental impacts with airline strategies that directly affect air transport demand. This study is different in that it gives environmental sustainability by associating it with its root causes.

Knowledge of Brand and Preference

1995 ◽  
Vol 76 (3_suppl) ◽  
pp. 1297-1298 ◽  
Author(s):  
Pamela Bonham ◽  
Dana Greenlee ◽  
Cherly Sue Herbert ◽  
Lidi Hruidi ◽  
Cheryl Kirby ◽  
...  
Keyword(s):  
Consumer Products ◽  
Brand Names ◽  
Brand Name ◽  
Lack Of Knowledge

In a test of whether knowledge of brand influenced 74 subjects' preferences for chocolate candy, knowledge of brand name was associated with preference for the brand. Lack of knowledge of the distinction between brand-name and generic candies was associated with no preference. Gender was not a factor. The results are discussed in terms of the role brand names play in the attractiveness of consumer products.

scholarly journals Silicon Valley in the South

2001 ◽  
Vol 21 (4) ◽  
pp. 744-762
Author(s):  
MITSUHIRO KAGAMI ◽  
AKIFUMI KUCHIKI
Keyword(s):  
Latin American ◽  
Silicon Valley ◽  
Brand Names ◽  
Fashion Industry ◽  
The South ◽  
Original Design ◽  
Left Behind ◽  
Production Processes ◽  
Production Platform ◽  
It Revolution

ABSTRACT New trends are now taking place within manufacturing industries led by multi-national corporations (MNCs). Globalization and liberalization together with the information technology (IT) revolution has accelerated “fables” industry in the network economy, i.e. outsourcing production processes and global parts procurement by MNCs. As a consequence of this, the primary function of the MNC has changed from that of manufacturer to ‘service’ provider by outsourcing production processes to foreign contract manufacturers (CMs). NAFTA in fact mutated Mexico into a production platform toward the US and Canada as well as Latin American countries. We can observe these dramatic changes, for instance, in Guadalajara in Mexico, now called the “Silicon Valley in the South”. Since MNCs use their brand names to sell products, their business function becomes close to that of the fashion industry. They market their products in the same way as Gucci and Chanel sell products of original design carrying their brand names. Therefore, product design and marketing become highly important for MNCs to achieve success in business while domestic providers have been left behind for their parts and components supply in this new global supply chain.

A Perception on Green Production in Textile Industry for Environmental Sustainability

2019 ◽  
pp. 79-109
Author(s):  
Ayşenur Erdil ◽  
Mehtap Erdil
Keyword(s):  
Waste Management ◽  
Environmental Sustainability ◽  
Textile Industry ◽  
Swot Analysis ◽  
General View ◽  
Ahp Model ◽  
Production And Consumption ◽  
Green Production ◽  
Swot Matrix ◽  
Textile Sector

The purpose of this chapter is to investigate and determine the most appropriate strategy according to the results of applied methodologies and literature about waste management for the textile sector. In this research, improvement of this concept for textile sector in Turkey has been implemented by using SWOT analysis integrated with AHP framework. Based on this, the most appropriate strategy has been chosen for this industry. According to this destination, SWOT analysis has been applied and alternative strategies have been determined which are based on green production and waste management of textile products for this sector. Then this SWOT matrix has been converted into a hierarchical structure. Thus, AHP model of this application has been formed with this perception via this methodology. Consequently, determination a management strategy within environmentally oriented production for this industry will be provided to contribute the environmental sustainability. Also, this study will be given a point of general view and approach for the importance of green production and consumption.

Do you remember me? Women sexual objectification in advertising among young consumers

2020 ◽  
Vol 21 (1) ◽  
pp. 77-90
Author(s):  
Lizardo Vargas-Bianchi ◽  
Marta Mensa
Keyword(s):  
Latin American ◽  
Cultural Context ◽  
Brand Names ◽  
Western World ◽  
Sexual Objectification ◽  
Brand Name ◽  
Relevant Variable ◽  
Content Type ◽  
Quasi Experimental ◽  
Probabilistic Sample

Purpose The purpose of this paper is to examine the effect on brand name recall in advertisements with varying levels of female sexual objectification content among young millennials and the effect of distraction on this recall effort. The question arises whether this group evokes those brands that appear in advertisements using different levels of objectification content. Design/methodology/approach The study uses a correlational design that includes two studies with different groups of subjects: an assessment of perceived female sexual objectification levels in a set of ads and a quasi-experimental study that used the assessed perceived levels of female objectification and brand name short-term recall scores of those ads, with and without the intervention of an attention distractor. Findings Results suggest that female sexual objectification content exerts a limited influence on brand name recall between participants. In addition, it is not men who remember brand names from ads using sexual objectified images, but young women. Research limitations/implications The study had an exploratory scope and used a small non-probabilistic sample. Subjects belong to a cultural context of Western world developing economy, and thus perceived female objectification may vary between different cultural settings. Results refer to graphic advertisements, though this cohort is exposed to other audiovisual content platforms. Originality/value Several studies have addressed female objectification in advertising and media, but few focused on young Latin American audiences and its impact on the recollection of advertised brands. Brand name retention and awareness is still a relevant variable that the advertising industry takes in account as one of several predictors toward buying decisions. Even less research has been made on Latin American social and cultural contexts.

My brand identity lies in the brand name: personified suggestive brand names

2020 ◽  
Vol 27 (5) ◽  
pp. 607-621
Author(s):  
Selcan Kara ◽  
Kunter Gunasti ◽  
William T. Ross
Keyword(s):  
Brand Names ◽  
Brand Identity ◽  
Brand Name

Transference of brand personality in brand name translation: A case study on the Chinese-English translation of men’s clothing brands

Semiotica ◽  
2019 ◽  
Vol 2019 (230) ◽  
pp. 475-493
Author(s):  
Ying Cui
Keyword(s):  
English Translation ◽  
Brand Personality ◽  
Brand Names ◽  
Brand Name ◽  
Cultural Meanings ◽  
Chinese Consumers ◽  
Personality Dimensions ◽  
Self Perceptions ◽  
Chinese And English

Abstract Brand names are endowed with personalities that appeal to consumers, and such personalities are often adjusted in translation. This research aims to explore the transference of brand personality dimensions in the Chinese-English translation of men’s clothing brands, which embody consumers’ values and self-perceptions as well as social cultural meanings, in the hope of revealing male consumers’ psychological characteristics and providing a reference for translators. This investigation studies the brand personality frameworks for English and Chinese consumers, analyzes a corpus of 477 Chinese-English men’s clothing brands, summarizes the major personality dimensions for men’s clothing brands, and explores how they are transferred in translation. As brand personalities reflect target consumers’ psychology to a certain extent, exploring the transference of brand personality dimensions in the Chinese-English translation of men’s clothing brands can reveal the differences between Chinese and English male consumers’ values and mentality, which can serve as a reference for translators and international businesses.

Exploring the Influence of NGOs in Corporate Sustainability Adoption: Institutional-Legitimacy Perspective

2020 ◽  
Vol 9 (2) ◽  
pp. 135-147
Author(s):  
Lamin B. Ceesay
Keyword(s):  
Environmental Sustainability ◽  
Corporate Sustainability ◽  
Stakeholder Involvement ◽  
Sustainability Reporting ◽  
Civil Society Organizations ◽  
Institutional Legitimacy ◽  
Governmental Organizations ◽  
Non Governmental Organizations ◽  
Social And Environmental Performance ◽  
Power And Influence

This review seeks to examine the power and influence of Non-Governmental Organizations in the course of corporate sustainability adoption (i.e., sustainability reporting). Using the institutional-legitimacy and governance theories, our findings suggest that non-governmental organizations (NGOs) have great potentials in sustainability discourse through two salient actions, namely (a) collaborative partnership, and (b) confrontational tactics. While the former promotes stakeholder involvement in corporate decision-making through dialogue, joint-projects on corporate social responsibility, and sustainability reporting, the latter, however, is the last resort—involving “naming and shaming” corporations for poor social and environmental performance. The objective of such action is to cause reputational damage to businesses. Finally, it is also observed that crucial to NGO power and influence is the collaboration with government and civil society organizations in the fight for environmental sustainability and accountability.

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