Language of Parenting: Poland’s Efforts to Promote New Fatherhood Through Outdoor Advertising Campaign

2019 ◽  
pp. 1-30
Author(s):  
Rafał Koszek ◽  
Agnieszka Świętek ◽  
Marcin Semczuk ◽  
Mariusz Dzięglewski ◽  
Stanley D. Brunn
Keyword(s):  
Outdoor Advertising ◽  
Advertising Campaign

scholarly journals Features of management of advertising activities of an agricultural holding

2021 ◽  
Vol 0 (13) ◽  
pp. 61-69
Author(s):  
Yuliya Lysenko ◽  
Tat'yana Buhtiyarova ◽  
Galina Butko ◽  
Yuriy Belokonov
Keyword(s):  
Return On Investment ◽  
Online Advertising ◽  
Current System ◽  
Agricultural Products ◽  
Outdoor Advertising ◽  
Advertising Campaign ◽  
Main Research ◽  
Target Segment ◽  
New Knowledge ◽  
The Common

Abstract. Relevance. Currently, agroholdings actively use advertising to increase the recognition of agro-products, since advertising effectively affects the target segment, gives consumers new knowledge and opportunities to choose alternative products, which in turn increases satisfaction from purchase. Purpose. The article presents the main provisions of the development of measures aimed at improving the advertising activities of agricultural holdings (using the example of grain specialization). Methods. Among the common promotion methods, the authors distinguish the following: printing materials, online advertising, service, gift certificates, promotions, outdoor advertising. The current system of intra-company advertising was diagnosed and recommendations were made to improve the organization and planning of grain specialization advertising: the development of social networks, creative outdoor advertising. The main research methods are horizontal and vertical analysis, comparison and grouping methods. The proposed recommendations are supported by calculations, the forecast values of indicators and their relationship with the sale of agricultural products are indicated. Scientific novelty. In the analysis of intra-company advertising, it was established that a decrease in the use of advertising funds leads to the fact that the invested funds in advertising do not bring the expected results and show a decrease in the effectiveness of advertising. To solve the problem, the author developed a system of events: the creation of a creative advertising campaign in a magazine, creative outdoor advertising. Results. With increased investment in advertising, the return on investment ratio increases at a much faster pace, which indicates the advantage of online advertising and an increase in the number of visitors and buyers, an increase in profitability by more than 15 percent, and an increase in the level of attention of buyers to advertising will increase to 61 percent by 2022.

Language of Parenting: Poland’s Efforts to Promote New Fatherhood Through Outdoor Advertising Campaign

2019 ◽  
pp. 1853-1882
Author(s):  
Rafał Koszek ◽  
Agnieszka Świętek ◽  
Marcin Semczuk ◽  
Mariusz Dzięglewski ◽  
Stanley D. Brunn
Keyword(s):  
Outdoor Advertising ◽  
Advertising Campaign

scholarly journals Towards an Optimal Outdoor Advertising Placement

2020 ◽  
Vol 14 (5) ◽  
pp. 1-32
Author(s):  
Ping Zhang ◽  
Zhifeng Bao ◽  
Yuchen Li ◽  
Guoliang Li ◽  
Yipeng Zhang ◽  
...  
Keyword(s):  
Outdoor Advertising

Outdoor Advertising: History and Regulation

1970 ◽  
Vol 70 (4) ◽  
pp. 779 ◽  
Author(s):  
Robert L. Birmingham ◽  
John W. Houck
Keyword(s):  
Outdoor Advertising

Management Problems and Countermeasures of City Outdoor Advertising - Taking Jinan as an Example

2012 ◽  
Vol 450-451 ◽  
pp. 999-1003
Author(s):  
Peng Chen ◽  
Jun Min Zhang ◽  
Ji Nan
Keyword(s):  
Social Life ◽  
Present Situation ◽  
Economic Prosperity ◽  
Outdoor Advertising ◽  
Starting Point ◽  
The Social ◽  
Management Problems ◽  
Advertising Management ◽  
The City ◽  
Great Development

Along with the progress of society, the development of the city and economic prosperity, outdoor advertising has achieved great development and plays an increasingly prominent role in the social life. In this paper, the development present situation of outdoor advertising management of Jinan as the starting point, we analyze the problems in the management of outdoor advertising and put forward corresponding countermeasures.

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