Strategi Kampanye Joko Widodo dan Ma'ruf Amin dalam Debat Calon Presiden pada Tahun 2019

This article aims to describe the political campaign strategy of Joko Widodo and Ma'ruf Amin in the presidential candidate debate in the 2019 presidential election. The problem is focused on the campaign strategy carried out by the PDI-P party to support the political debate agenda against the presidential candidates Joko Widodo and Ma'ruf Amin. In order to approach this problem, Nursal's theoretical reference is used to use the theory of political campaign strategy. The selection of this theory in this study is because it is more suitable to describe the findings of political campaign strategies for the candidate pairs Joko Widodo and Ma'ruf Amin in the 2019 presidential candidate debate that can attract sympathy or gain support as described in the preliminary study. The data were collected through interviews and analyzed qualitatively. This study concludes that in the implementation of the presidential candidate debate in the 2019 presidential election, the political campaign strategy applied by PDI Perjungan to support Joko Widodo and Ma'ruf Amin, one of which is the marketing of political products through the mass media. First, strengthen the material. Second, observing the target and determining the target for the political debate. Third, approach the media throughout the media, including media that are affiliated and unaffiliated.

Perancangan Iklan Sosial “Kali Resik, Solo Apik” Menyadarkan Arti Sungai Bersih Bagi Masyarakat Kota Surakarta

Through a social advertisement or campaign, it is expected to be able to make people care more about the surrounding environment. One of them is more concerned about the river where now many rivers are affected by pollution. The concept of social advertising through a comprehensive campaign strategy through various media (Integrated Advertising Campaign). This design also uses a visual communication method approach based on existing facts, namely the problem of river pollution which has quite an impact on the river ecosystem environment. An important keyword as a slogan is "Kali Resik, Solo Apik” is a strategy to approach community participation to further strengthen campaign activities so that the message to be conveyed can be understood by the entire community. This social advertising campaign is not only aimed at the people of the riverbanks or riverbanks, but also all levels of society in the city of Surakarta.

US Democrats need to adjust campaign strategy

Significance The unexpected degree of Republican success in both states with campaigns that did not depend on former President Donald Trump has confirmed the optimism in the party about 2022, but Democrats appear likely to draw conflicting lessons for how they should approach the next elections. Impacts Democrats cannot afford to rely on anti-Trump rhetoric that plays down the significance of local issues. Virginia Democrats made voting easier and increased their vote by 200,000 over 2017 but still lost to an unknown Republican. In many states, next year’s elections will see tighter restrictions on voter registration and the process of voting.

Personal and Social Deixis as A Political Campaign Strategy Used in Donald Trump’s Rally

<p>The use of personal and social deixis often has a crucial role in political speeches. This study investigated how personal deixis was used as a strategy to get other people’s support in Donald Trump’s presidential campaign speech. The object of the study was Trump’s speech in his presidential rally on October 10, 2020, and the data were the personal and social deixis in the speech. The occurrences of deixis were counted to reveal the parties to whom Trump gave his attention, and an analysis of the words used was conducted to see Trump’s attitudes toward the parties addressed by the deixis. The study revealed that Trump used personal deixis more than social deixis. There were five big parties to which he gave his attention using the deixis: the audience, Trump himself, the USA and its people, his opponents, and his party and government. Using the deixis, Trump also showed a positive attitude to his side and a negative attitude to the opponents. His use of personal and social deixis was also used as a campaign strategy. The deixis created inclusiveness, positioned Trump in different roles, showed support from several American communities, and influenced the audience’s attitude toward Trump’s opponents.</p>

How to Improve the Quality of Living in Smart Cities: Recommendations for a Citizen-centric Strategic Approach for Msheireb?

Various countries across the globe have implemented smart city initiatives to enhance the quality of living (QoL) for their citizens and other frequent users by offering smart services and innovative solutions. However, in many cases, end-users are often neglected during the planning, designing, and implementation phases of smart cities, which can impact the success of locally-based initiatives because their needs are not always fully taken into consideration. This research aims at exploring the approach of citizen-centricity in smart cities, define their key components, investigate the gap and challenges as perceived by citizens, users, and developers, and propose strategic recommendations for ways to enhance the QoL in Msheireb Smart City (MSC). The primary research was conducted to investigate citizens’ satisfaction, experience, usage of services, and to collect their feedback on areas of improvements in MSC. The results show that MSC’s users had low level of awareness about the smart services offered in the city, which resulted in less frequent use of the services. Based on this research, the strategic recommendations advise that smart city decision-makers should recognize citizens’ needs and preferences by implementing a customer relationship management strategy, promote citizens’ inclusion and engagement by establishing a citizen-centric inclusion strategy, and improve their awareness and usage of services by implementing a marketing campaign strategy.

Corporate Communication through the Campaign of Consuming Jamu

<em><span>This research is motivated by the phenomenon of increasing consumption of empon-empon products by the community since the emergence of the Covid-19 pandemic in Indonesia. Empon-empon is ones of jamu (traditional herbal drink) which the ingredients is consisting of ginger, turmeric and other spices. The community believes that empon-empon is able to prevent from Covid-19. This contributes to build simultaneous awareness of the community and ultimately creates a lifestyle of consuming jamu. This situation is used by jamu corporate (</span><span>Jamu Iboe) to conduct campaigns to drink jamu to increase sales of their products. This study aims to determine the campaign strategy for drinking jamu, how the community responds to the campaign, and what jamu products are most in demand. Qualitative descriptive is the method used in this research by conducting in-depth interviews. This research concludes that jamu corporates carry out their corporate communication program strategies through social media by inviting people to drink jamu and unite to prevent and fight Covid-19<s>.</s> The public response to jamu is very high, compared to before the pandemic. The most popular herbs are ginger, white turmeric, temulawak and sambiloto.</span></em>

THE EFFECTIVENESS OF DOVE CAMPAIGN FOR REAL BEAUTY IN AFFECTING CUSTOMERS’ PURCHASE DECISION TOWARD DOVE PRODUCTS

The emergence of social marketing campaign strategy has encouraged businesses to adopt it as their marketing strategy. However, although nowadays companies are continuously creating unique social marketing campaigns, many of them end up backfiring. Therefore, companies should create campaigns that are able to draw customers to participate and create purchase decisions. Dove brings a campaign that promotes women’s self-esteem through brand building and serves dual goals to make women feel more beautiful and sell more products, called Dove Campaign for Real Beauty. This study aims to analyze how the campaign affects customers’ purchase decisions toward the products. From the study, the factors in the campaign that affect customers’ purchase decisions toward the products will be identified. Finally, this study aims to develop marketing recommendations for the campaign to affect customers’ purchase decisions toward the products. This study uses semi-structured interviews and online survey methods to collect data and uses open coding and PLS-SEM to analyze the relationship between the variables. The results indicate that positive word-of-mouth significantly affects consumer-campaign (CC) identification, perceived cause-related marketing (CRM) motive significantly affects emotional attachment, and affective reaction, brand trust, and brand community significantly affect customers’ purchase decision through attitude toward the campaign, attitude toward the brand, and purchase intention. This study is expected to enhance marketer understandings of how the company could improve purchase decisions through social marketing campaign strategy.

DISTINGSI DIGITAL BRANDING TSAMARA AMANY SEBAGAI CALON ANGGOTA LEGISLATIF PEREMPUAN MILENIAL DI INSTAGRAM

Women's representation in the Indonesian legislative still does not meet the expectations of 30% of the total. In addition to the lack of representation of women in the legislature, the representation of young people especially the millennial generation is very minimal in the ranks of DPR members in the 2014-2019 period. Tsamara Amany Alatas, a 22-year-old woman who graduated from Communication Studies at Paramadina University, went on to run as a legislative candidate. Tsamara built his distinction on social media, especially Instagram. Tsamara always showed the feminine and young side he had as his campaign strategy. The research method used in this study is qualitative research using content analysis of Instagram posts which are then supported by interview data to informants. The results of the study indicate that the distinctive formation built by Tsamara where change appeared when he had entered the world of politics with an appearance that reflected young people who were casual and friendly with the aim of forming the perception that Tsamara wanted to be closer and accepted by society, so that he was not distant from society so that the branding of the millennial politicians that he brings can be conveyed well.