In my article, I will present as a case study the collection exhibition shown at the Museum of Contemporary Art Kiasma in 2016.[1] The starting point for the exhibition was the metaphor of touch. As a concept, touch is ambivalent: it is more intimate than sight, which has been the traditional metaphor for knowledge in Western thinking. Yet touching is also about grasping or understanding, as in it we are taking hold of something. Our curatorial team, Eija Aarnio, Arja Miller, and myself, was interested in touch early on, because with it the distance to the observed is lost: when touching something we, too, are being touched. To be clear, we did not want to create an exhibition where spectators are actually able to touch. Instead, we were looking at the collections of the museum and searching for artworks that would “touch” us—works that were able get under our skin. While forming the conceptual core of the exhibition, our curatorial team recognized a tension in the way in which “touchy issues,” affects and emotions, are perceived in our society. On the one hand, we were interested in emotions and affects raised by the artworks. We wanted to focus on the immersive dimension of the art that seems to escape verbalization, a dimension that makes use of the multisensory experience and addresses the viewer in a direct manner. On the other hand, we also became aware of how society in general has been taken over by an emotional surge. If previously feelings and emotions were not meant to be shown in public, today they have become commonplace. What was emotional and affective seems no longer to be private, but shared and public.[2] In fact, strong emotions seem to be a prerequisite for success, be it a matter of reality television or politics. This is also connected to the search for extreme emotions and experiences, an aspect we felt needed to be included in the exhibition—not the least because in museums’ competition for audiences, the experience-laden works are often seen as an answer.