A Decision-Making Model Under Probabilistic Linguistic Circumstances with Unknown Criteria Weights for Online Customer Reviews

2020 ◽  
Vol 22 (3) ◽  
pp. 777-789 ◽  
Author(s):  
Yang Li ◽  
Yixin Zhang ◽  
Zeshui Xu
Author(s):  
V. Cheng ◽  
J. Rhodes ◽  
P. Lok

This chapter investigates how online customer reviews affect consumer decision-making (willingness to buy) during their first purchase of services or products using brand trust as a mediating variable. A brief literature review, rationale and significance, and methodology are discussed, and a conceptual framework based on the relationships between the stated variables is adopted in this empirical study to demonstrate linkages and insights. The findings demonstrate that the “reliability dimension” of brand trust had a mediating effect on online customer reviews' valence to willingness to buy, while the “intentionality dimension” of brand trust had little effect. Furthermore, the findings demonstrate that online customer reviews generated by in-group and out-group reviewers have little effect on purchasing decisions (willingness to buy). These results suggest that marketers should focus more on managing negative online customer reviews that have a damaging effect on brand trust.


2019 ◽  
Vol 11 (21) ◽  
pp. 6060 ◽  
Author(s):  
Deepa ◽  
Ganesan ◽  
Srinivasan ◽  
Chang

One of the crucial elements in decision-making is the calculation of criteria weights. In this paper, a new Modified Integrated Weighting (MIW) method was proposed to combine the weights obtained using different weight calculation methods into a single set of weights. The weights express the relative significance of the criteria and play an essential role in making correct decisions. The proposed method considered both subjective knowledge of the experts and the objectivity of the problem by combining the subjective and objective weight assignment methods. The proposed weight calculation method was applied to the agriculture dataset for the evaluation of groundnut crop sites. A decision-making model was developed via the proposed MIW method and Complex Proportional Assessment (COPRAS) method to rank the given groundnut crop site dataset. The ranking results of the developed decision model were compared with the ranking results of average yield data and other methods for validation purposes. The developed model exhibited better results for the given dataset and could be used to solve various other decision-making problems, thereby realizing sustainable development.


2020 ◽  
Vol 15 (7) ◽  
pp. 77
Author(s):  
HsienYu Shun ◽  
KuoYan Wang

Managerial competency model is a main structure that lists competencies needed for manager’s position. This paper established a employee promotion application combined with managerial competency model and AHP-VIKOR methodology. Research was carried using qualitative and quantitative methods. The managerial competency model is explained through a literature review and internal interview is to confirm the specific competency items that suitable for case company. Research from expert panels is used to evaluate the managerial competency of the candidates in the case study. The quantitative tool was AHP and VIKOR model. AHP was applied to calculate the criteria weights of managerial competency items. VIKOR multi-criteria decision making model ranked the alternatives and the most suitable promotion candidate was selected. The results from the VIKOR model were used as the decision-making basis for the promotion of the best candidate. This research expected to use the quantitative method to support the executive management level to develop internal talent base on a objective evaluate results.


Vaccines ◽  
2021 ◽  
Vol 9 (7) ◽  
pp. 718
Author(s):  
Sayed F. Abdelwahab ◽  
Usama H. Issa ◽  
Hossam M. Ashour

Selecting a vaccine for fighting a pandemic is one of the serious issues in healthcare. Novel decision models for vaccine selection need to be developed. In this study, a novel vaccine selection decision-making model (VSDMM) was proposed and developed, based on the analytic hierarchy process (AHP) technique, which assesses many alternatives (vaccines) using multi-criteria to support decision making. To feed data to the VSDMM, six coronavirus disease-19 (COVID-19) vaccines were selected in a case study to highlight the applicability of the proposed model. Each vaccine was compared to the others with respect to six criteria and all criteria were compared to calculate the relative weights. The proposed criteria include (1) vaccine availability; (2) vaccine formula; (3) vaccine efficacy; (4) vaccine-related side effects; (5) cost savings, and (6) host-related factors. Using the selected criteria, experts responded to questions and currently available COVID-19 vaccines were ranked according to their weight in the model. A sensitivity analysis was introduced to assess the model robustness and the impacts of changing criteria weights on the results. The VSDMM is flexible in terms of its ability to accept more vaccine alternatives and/or more criteria. It could also be applied to other current or future pandemics/epidemics in the world. In conclusion, this is the first report to propose a VSDMM for selecting the most suitable vaccines in pandemic/epidemic situations or any other situations in which vaccine selection and usage may be deemed necessary.


This paper proposes an interval valued trapezoidal intuitionistic fuzzy (IVTIF) decision making model for multi criteria group decision making (MCGDM) problem by taking into consideration that the criteria weights of each decision maker may differ with respect to each other when criteria weights are unknown prior. In this process, a new method to find the criteria weight based on alternatives performance and Einstein weighted averaging operator on IVTIFSs is defined. Further, the properties of interval valued trapezoidal intuitionistic fuzzy Einstein weighted averaging (IVITFEWA) operator are proved. The proposed method is illustrated by taking a numerical example. From the results it is observed that the proposed method can effectively rank the alternatives compared to existing methods.


2018 ◽  
Vol 10 (8) ◽  
pp. 2661 ◽  
Author(s):  
Ying Luo ◽  
Xiaowen Jie ◽  
Xiaoping Li ◽  
Liming Yao

While the rapid development of Chinese manufacturing SMEs has contributed significantly to economic growth, it has also resulted in environmental pollution and resource abuse problems. To resolve these problems, Chinese manufacturing SMEs need to accelerate their implementation of comprehensive green manufacturing (GM); However, this is a complex and arduous task as it involves government, enterprise and societal considerations. Therefore, it is has become imperative to identify Chinese manufacturing SMEs green drivers. Focusing on the current situation in China and using a combination of previous research and expert views, this paper comprehensively examines the development of SMEs in China to deconstruct the green driver dimensions. The identified drivers are then evaluated using a novel hybrid multi-criterion decision-making methods (MCDM), the evaluation criteria weights calculated using fuzzy DEMATEL and fuzzy TOPSIS employed to rank the green drivers. It was found that technology innovation, customer demand, incentives, regulations, supply chain pressure and public pressure were the most significant drivers for the implementation of GM in Chinese manufacturing SMEs. Finally, some managerial implications are given to assist the government, enterprises and the public focus on a few crucial drivers to ensure that the green transformation of Chinese manufacturing SMEs is scientific and efficient.


2019 ◽  
pp. 125-133
Author(s):  
Duong Truong Thi Thuy ◽  
Anh Pham Thi Hoang

Banking has always played an important role in the economy because of its effects on individuals as well as on the economy. In the process of renovation and modernization of the country, the system of commercial banks has changed dramatically. Business models and services have become more diversified. Therefore, the performance of commercial banks is always attracting the attention of managers, supervisors, banks and customers. Bank ranking can be viewed as a multi-criteria decision model. This article uses the technique for order of preference by similarity to ideal solution (TOPSIS) method to rank some commercial banks in Vietnam.


Informatica ◽  
2009 ◽  
Vol 20 (2) ◽  
pp. 305-320 ◽  
Author(s):  
Edmundas Kazimieras Zavadskas ◽  
Arturas Kaklauskas ◽  
Zenonas Turskis ◽  
Jolanta Tamošaitienė

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