How actors can influence the legitimation of new consumer product categories: A theoretical framework

2015 ◽  
Vol 16 ◽  
pp. 38-50 ◽  
Author(s):  
Sarah Bork ◽  
Jan P.L. Schoormans ◽  
Sacha Silvester ◽  
Peter Joore
1964 ◽  
Vol 28 (4) ◽  
pp. 60-63
Author(s):  
Harlan D. Mills

Introducing a new consumer product on a nationwide basis is much like playing a game of stud poker. Consumer reactions early in the campaign, when sufficiently well understood, can provide vital clues in accelerating or cutting off product promotion as required for maximum impact to corporate objectives.


1999 ◽  
Vol 7 (3) ◽  
pp. 153-174 ◽  
Author(s):  
Erik Jan Hultink ◽  
Susan J Hart ◽  
Henry S.J. Robben ◽  
Abbie J. Griffin

1972 ◽  
Vol 36 (1) ◽  
pp. 43-49 ◽  
Author(s):  
John O. Summers

A knowledge of the innovator or early buyer's media-exposure characteristics is essental to the new product advertiser. Data are presented which suggest that media vehicles differ dramatically in their ability to selectively reach innovators in each of six broad consumer product categories.


Author(s):  
Myun W. Lee ◽  
Myung Hwan Yun ◽  
Jong Soo Lee

In designing a new consumer product, integration of human factors principles is greatly emphasized. However, relatively few attempts have been made to systematically include ergonomic design in the conceptual design phase. High Touch is a product design strategy that uses existing technology systematically to design a new consumer product emphasizing user-friendliness and customer satisfaction. To realize this objective, High Touch design uses several analysis scheme such as identification of implicit needs, realization of potential demand and systematic application of ergonomic considerations into product design. Hierarchical analysis of human variables, product functions and technology attributes is the basic tool of the High Touch design. In this paper, High Touch design process is introduced and a series of new products developed using High Touch design process is demonstrated.


1970 ◽  
Vol 7 (1) ◽  
pp. 43 ◽  
Author(s):  
Charles W. King ◽  
John O. Summers

1982 ◽  
Vol 26 (6) ◽  
pp. 515-519 ◽  
Author(s):  
Terrence J. Stobbe ◽  
Ralph W. Plummer

The introduction of a new, powerful, mechanical home-use tool carries with it a high risk of product liability. This liability stems from both planned and unanticipated use of the product. In view of this, it is imperative that designers and manufacturers carefully analyze their proposed product to insure that possible failures and hazards have been evaluated and corrected, that current ergonomic principles have been used in the design, that instructions and warning signs clearly document the hazards associated with use of the product, and that the advertising describe only safe methods of handling and using the product. This paper describes the analyses that were performed on a tool prior to its production. The purpose of the analyses was to identify and solve as many of the hazardous operating problems of the tool as possible. To this end, a series of system safety analyses was performed to define the user, user-machine interface, and mechanical problems associated with the ditcher-saw.


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