Beauty is truth: The effects of inflated product claims and website interactivity on evaluations of retailers' websites

2018 ◽  
Vol 90 ◽  
pp. 67-74 ◽  
Author(s):  
Ana Dolores Franco Valdez ◽  
Alfonso Valdez Cervantes ◽  
Scott Motyka
Keyword(s):  
Website Interactivity ◽  
Product Claims

scholarly journals Livestock welfare product claims: The emerging social context

2007 ◽  
Vol 85 (9) ◽  
pp. 2354-2360 ◽  
Author(s):  
P. Thompson ◽  
C. Harris ◽  
D. Holt ◽  
E. A. Pajor
Keyword(s):  
Social Context ◽  
Product Claims

Sport league website: an effective marketing communication tool for corporate sponsors

2017 ◽  
Vol 18 (3) ◽  
pp. 314-327 ◽  
Author(s):  
Doyeop Kim ◽  
Matthew Walker ◽  
Jun Heo ◽  
Gi-Yong Koo
Keyword(s):  
Academic Research ◽  
Future Research ◽  
Consumer Attitude ◽  
Communication Tool ◽  
Content Type ◽  
High Profile ◽  
Sport League ◽  
Sports Sponsorship ◽  
Website Interactivity ◽  
Main Effects

Purpose Although high-profile sport league website sponsorships have increased in popularity over the last decade, academic research on the topic has not kept pace, resulting in little knowledge of ways to improve the effectiveness of this sponsorship type. This paper aims to discuss this issue. Design/methodology/approach The current study examined the influence of three website-related variables (i.e. website interactivity, website fit, and website credibility), while controlling for a sponsor-related variable (i.e. sponsor familiarity), on consumer attitude toward the sponsor ad and willingness to click on its banner ad. Hierarchical multiple regression analyses indicated three main effects. Practical implications are discussed with limitations and suggestions for future research. Findings This study found three important things. First, website interactivity played an important role in attitude toward the ad and willingness to click on the banner ad. Second, website fit influenced attitude toward the ad and willingness to click on the banner ad. Third, website credibility influenced attitude toward the ad. Originality/value The findings suggest that in order to maximize online sports sponsorship outcomes, companies must keep in mind that the interactivity between the web users and the site should be regarded as the most pragmatic result which could come from the online sports sponsorship territory.

Competing Through Online Service Failures and Recovery Strategies

2019 ◽  
pp. 266-285
Author(s):  
Dipen Rai ◽  
Dominic Appiah
Keyword(s):  
Service Failure ◽  
Market Competition ◽  
Limited Range ◽  
Online Service ◽  
Service Failures ◽  
Service Failure And Recovery ◽  
Recovery Strategies ◽  
Website Interactivity ◽  
Conventional Behavior ◽  
Intense Activity

The ideas of service failure and recovery strategies have been transformed, due to the internet environment, from a consumer-provider perspective to a multifaceted web quality activity. The research on service failure and recovery strategies has been well-developed in terms of the consumer's viewpoint of service as well as the responsibility for recovery conventionally expected to be allotted to the marketer. On the contrary, existing research indicates that there is a limited range of understanding of consumer-website interactivity relating to online service failure and recovery strategies as well as less understanding of the highly diverse characteristics of computer-mediated marketing environments (CMMEs). The perspectives of CMMEs relate to online customer behavior as distinct from conventional behavior. In fact, providers are involved in intense activity in the online environment in terms of market competition, as customers are positioned just a click away from switching providers in the case of service failure.

Interactivity as a Double-Edged Sword: Parsing Out the Effects of Modality Interactivity on Anti-Smoking Message Processing and Persuasion

2019 ◽  
Vol 96 (4) ◽  
pp. 1099-1119 ◽  
Author(s):  
Jeeyun Oh ◽  
Jisoo Ahn ◽  
Hayoung Sally Lim
Keyword(s):  
User Interface ◽  
Negative Impact ◽  
Health Messages ◽  
Future Research ◽  
Message Processing ◽  
Pilot Experiment ◽  
Systematic Processing ◽  
Heuristic Systematic Model ◽  
Website Interactivity ◽  
Heuristic Processing

This study combines the heuristic-systematic model of persuasion with user interface literature to examine how website interactivity influences processing of anti-smoking messages and smoking outcome beliefs. We conducted a pilot experiment with 112 current smokers and found that the interactive website elicited more heuristic processing among participants, which diminished their outcome beliefs and website attitudes. However, their positive interface perception functioned as a salient cue that led to greater systematic processing, which outperformed the negative impact of interactivity. It is recommended for future research to examine the effect of interactivity on persuasion with other types of interface features and health messages.

scholarly journals Sensitivity and Specificity of the Test Kit BAX® for Screening/ E. coli O157:H7 in Ground Beef: Independent Laboratory Study

2000 ◽  
Vol 83 (6) ◽  
pp. 1349-1356 ◽  
Author(s):  
Alan M Hochberg ◽  
Paul N M Gerhardt ◽  
Thoa K Cao ◽  
Wilfredo Ocasio ◽  
W Mark Barbour ◽  
...  
Keyword(s):  
Sensitivity And Specificity ◽  
Laboratory Study ◽  
Ground Beef ◽  
Culture Method ◽  
E Coli ◽  
Independent Laboratory ◽  
Test Kit ◽  
And Performance ◽  
Food Laboratory ◽  
Product Claims

Abstract An independent laboratory study of the BAX® for Screening/E. coli O157:H7 kit was conducted at the National Food Laboratory, Inc., Dublin, CA, to complete AOAC® Performance Tested MethodSM certification. The BAX system kit was compared with the BAM culture method and a modified BAM culture method for detection of E. coli O157:H7 in ground beef. The BAX system kit detected the target organism at levels approximately 10-fold lower than those that gave positive BAM results. This study validated product claims, and Performance Tested Method status was granted.

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