Asimple, rapid and accurate procedure for the quantitative determination of quercetin in its pure form and in formulations has been developed. The method is based on the spectrophotometric determination of a complex formed between quercetin and potassium titanyloxalate in 50 % ethanolic solutions. To characterize the quercetin titanyloxalato complex, the stability constants of the complex were determinated potentiometrically and spectrophotometrically at different temperatures (T = 26.0oC, 34oC and 39.0oC), as well as at different ionic strengths (I = 5.0x10-4 mol dm-3, 3.0x10-2 mol dm-3 and 6.0x10-2 mol dm-3) and the thermodynamic parameters were calculated. As quercetin is usually conjugated to vitamin C in pharmaceutical formulations, two procedures for the quantitative determination of quercetin by this complexing reaction were tested - both in the absence and presence of ascorbic acid. In both procedures, the Beer law was obeyed over the same concentration range of quercetin, i.e., 0.85 ?g mL-1 - 16.9 ?g mL-1. In the first procedure in the absence of ascorbic acid the molar absorptivity coefficient of the quercetin-titanyloxalate complex is a=2.49 x 104 mol-1 dm3 cm-1, Sandells sensitivity of the method is S = 1.35 x 10-2 ?g cm-2 and the detection limit is d = 0.67 ?g mL-1. Whereas, in the presence of ascorbic acid (second procedure) a = 3.04 x 104 mol-1 dm3 cm-1, S = 1.11 x 10-2 ?g mL-1. The proposed method was verified for the determination of quercetin in pharmaceutical dosage forms. .