Regulatory focus and temporal distance

2003 ◽  
Vol 39 (6) ◽  
pp. 563-576 ◽  
Author(s):  
Ginger L Pennington ◽  
Neal J Roese
2017 ◽  
Vol 23 (1) ◽  
pp. 22-37 ◽  
Author(s):  
Aleksandra Berezowska ◽  
Arnout R. H. Fischer ◽  
Hans C. M. van Trijp

2018 ◽  
Vol 36 (3) ◽  
pp. 135-150 ◽  
Author(s):  
Seeun Kim ◽  
Youn-Kyung Kim

The researchers investigated how the temporal distance of purchase (i.e., near or distant future) affects consumers’ attitude and behavioral intention contingent upon regulatory-focused online reviews (i.e., prevention- or promotion-focused). A content analysis ( n = 912 online reviews of athletic shoes), pretest ( n = 104), and a main experiment ( n = 219) were conducted to examine consumer responses toward online reviews of shoes. The researchers found that when the consumption is planned for the near future, prevention-focused online reviews yield more favorable review attitude and purchase intention than promotion-focused online reviews. However, there were no significant differences in review attitude and purchase intention between the regulatory-focused online review types when the purchase was planned for the distant future. The findings of this study suggest practical guidelines for marketing practitioners in the footwear industry by suggesting an alternative way to manage online reviews based on regulatory fit between review types and consumption time frames.


2014 ◽  
Vol 45 (4) ◽  
pp. 327-334 ◽  
Author(s):  
Han Gong ◽  
Douglas L. Medin ◽  
Tal Eyal ◽  
Nira Liberman ◽  
Yaacov Trope ◽  
...  

In the hope to resolve the two sets of opposing results concerning the effects of psychological distance and construal levels on moral judgment, Žeželj and Jokić (2014) conducted a series of four direct replications, which yielded divergent patterns of results. In our commentary, we first revisit the consistent findings that lower-level construals induced by How/Why manipulation lead to harsher moral condemnation than higher-level construals. We then speculate on the puzzling patterns of results regarding the role of temporal distance in shaping moral judgment. And we conclude by discussing the complexity of morality and propose that it may be important to incorporate cultural systems into the study of moral cognition.


2014 ◽  
Vol 45 (3) ◽  
pp. 223-231 ◽  
Author(s):  
Iris L. Žeželj ◽  
Biljana R. Jokić

Eyal, Liberman, and Trope (2008) established that people judged moral transgressions more harshly and virtuous acts more positively when the acts were psychologically distant than close. In a series of conceptual and direct replications, Gong and Medin (2012) came to the opposite conclusion. Attempting to resolve these inconsistencies, we conducted four high-powered replication studies in which we varied temporal distance (Studies 1 and 3), social distance (Study 2) or construal level (Study 4), and registered their impact on moral judgment. We found no systematic effect of temporal distance, the effect of social distance consistent with Eyal et al., and the reversed effect of direct construal level manipulation, consistent with Gong and Medin. Possible explanations for the incompatible results are discussed.


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