Consumer perceived value: The development of a multiple item scale

2001 ◽  
Vol 77 (2) ◽  
pp. 203-220 ◽  
Author(s):  
Jillian C Sweeney ◽  
Geoffrey N Soutar
Keyword(s):  
Perceived Value ◽  
Multiple Item ◽  
Item Scale

MKTEFFECT: A Multiple-item Scale for Measuring Marketing Effectiveness in American Consumer Banking through Customer Judgement

1996 ◽  
Vol 21 (1) ◽  
pp. 57-68
Author(s):  
R.D. Sharma
Keyword(s):  
Marketing Effectiveness ◽  
Multiple Item ◽  
American Consumer ◽  
Item Scale

This paper by RD Sharma presents the development of a 33-item scale called MKTEFFECT for obtaining customer judgement on the efficacy of marketing efforts in American consumer banking.

Revisiting digital libraries quality: a multiple‐item scale approach

2011 ◽  
Vol 12 (3) ◽  
pp. 214-236 ◽  
Author(s):  
Maria Helena Vinagre ◽  
Leonor Gaspar Pinto ◽  
Paula Ochôa
Keyword(s):  
Digital Libraries ◽  
Multiple Item ◽  
Item Scale

Measuring the Effects of Technology Framing: Development of a Multiple Item Scale

2019 ◽  
Vol 2019 (1) ◽  
pp. 13607
Author(s):  
Christoph Klos ◽  
Patrick Spieth
Keyword(s):  
Multiple Item ◽  
Item Scale

scholarly journals EXQ: a multiple‐item scale for assessing service experience

2012 ◽  
Vol 23 (1) ◽  
pp. 5-33 ◽  
Author(s):  
Philipp “Phil” Klaus ◽  
Stan Maklan
Keyword(s):  
Service Experience ◽  
Multiple Item ◽  
Item Scale

Fairness quality: a conceptual model and multiple-item scale for assessing firms’ fairness – an exploratory study

2015 ◽  
Vol 31 (11-12) ◽  
pp. 1181-1206 ◽  
Author(s):  
Bang Nguyen ◽  
Lyndon Simkin ◽  
Phil Klaus ◽  
Junsong Chen
Keyword(s):  
Conceptual Model ◽  
Exploratory Study ◽  
Multiple Item ◽  
Item Scale
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