RAILQUAL: a multiple item scale for evaluating railway passenger service quality and satisfaction

2017 ◽  
Vol 27 (2) ◽  
pp. 145
Author(s):  
Devi Prasad Maruvada ◽  
Raja Shekhar Bellamkonda
Keyword(s):  
Service Quality ◽  
Multiple Item ◽  
Railway Passenger ◽  
Item Scale

MKTEFFECT: A Multiple-item Scale for Measuring Marketing Effectiveness in American Consumer Banking through Customer Judgement

1996 ◽  
Vol 21 (1) ◽  
pp. 57-68
Author(s):  
R.D. Sharma
Keyword(s):  
Marketing Effectiveness ◽  
Multiple Item ◽  
American Consumer ◽  
Item Scale

This paper by RD Sharma presents the development of a 33-item scale called MKTEFFECT for obtaining customer judgement on the efficacy of marketing efforts in American consumer banking.

Consumer perceived value: The development of a multiple item scale

2001 ◽  
Vol 77 (2) ◽  
pp. 203-220 ◽  
Author(s):  
Jillian C Sweeney ◽  
Geoffrey N Soutar
Keyword(s):  
Perceived Value ◽  
Multiple Item ◽  
Item Scale

Revisiting digital libraries quality: a multiple‐item scale approach

2011 ◽  
Vol 12 (3) ◽  
pp. 214-236 ◽  
Author(s):  
Maria Helena Vinagre ◽  
Leonor Gaspar Pinto ◽  
Paula Ochôa
Keyword(s):  
Digital Libraries ◽  
Multiple Item ◽  
Item Scale
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