Optimal Advertizing Policy for Selling a Single Asset
1991 ◽
Vol 5
(1)
◽
pp. 89-100
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Keyword(s):
Suppose we have a single asset that we would like to sell. As time goes by, independent and identically distributed offers with a common known distribution F are given to us. At any given moment, we may either accept the current offer or reject it, thereby losing it forever. The rate at which offers arrive follows a nonhomogeneous Poisson process whose instantaneous intensity is under our control, using advertizing in a manner to be described. Our objective is, roughly, that of maximizing the total discounted expected reward composed of the offer we decide to accept, minus the total advertizing costs.
2003 ◽
Vol 40
(03)
◽
pp. 807-814
◽
2003 ◽
Vol 40
(3)
◽
pp. 807-814
◽
2019 ◽
Vol 673
◽
pp. 012062
2014 ◽
Vol 26
(2)
◽
pp. 752-765
◽
1992 ◽
Vol 38
(1)
◽
pp. 37-48
◽
2016 ◽
Vol 25
(2)
◽
pp. 79-98
◽
2020 ◽
Vol 1
(4)
◽
pp. 229-238
2001 ◽
Vol 38
(01)
◽
pp. 95-107
◽