scholarly journals An evaluation of a national mass media campaign to raise public awareness of possible lung cancer symptoms in England in 2016 and 2017

2021 ◽  
Author(s):  
Susan Ball ◽  
Chris Hyde ◽  
Willie Hamilton ◽  
Chloe J. Bright ◽  
Carolynn Gildea ◽  
...  
Keyword(s):  
Lung Cancer ◽  
Mass Media ◽  
Early Stage ◽  
Public Awareness ◽  
Gradual Change ◽  
Mass Media Campaign ◽  
Media Campaign ◽  
Primary Analysis ◽  
Cancer Symptoms ◽  
Raising Awareness

Abstract Background A two-phase ‘respiratory symptoms’ mass media campaign was conducted in 2016 and 2017 in England raising awareness of cough and worsening shortness of breath as symptoms warranting a general practitioner (GP) visit. Method A prospectively planned pre–post evaluation was done using routinely collected data on 15 metrics, including GP attendance, GP referral, emergency presentations, cancers diagnosed (five metrics), cancer stage, investigations (two metrics), outpatient attendances, inpatient admissions, major lung resections and 1-year survival. The primary analysis compared 2015 with 2017. Trends in metrics over the whole period were also considered. The effects of the campaign on awareness of lung cancer symptoms were evaluated using bespoke surveys. Results There were small favourable statistically significant and clinically important changes over 2 years in 11 of the 15 metrics measured, including a 2.11% (95% confidence interval 1.02–3.20, p < 0.001) improvement in the percentage of lung cancers diagnosed at an early stage. However, these changes were not accompanied by increases in GP attendances. Furthermore, the time trends showed a gradual change in the metrics rather than steep changes occurring during or after the campaigns. Conclusion There were small positive changes in most metrics relating to lung cancer diagnosis after this campaign. However, the pattern over time challenges whether the improvements are wholly attributable to the campaign. Given the importance of education on cancer in its own right, raising awareness of symptoms should remain important. However further research is needed to maximise the effect on health outcomes.

“Could it be asthma?”: the impact of a mass media campaign aimed at raising awareness about asthma in Australia

1993 ◽  
Vol 8 (4) ◽  
pp. 581-587 ◽  
Author(s):  
Adrian Bauman ◽  
Ral Antic ◽  
Abe Rubinfeld ◽  
Paul Zimmerman ◽  
Dick Gutch ◽  
...  
Keyword(s):  
Mass Media ◽  
Mass Media Campaign ◽  
Media Campaign ◽  
Raising Awareness ◽  
The Impact

scholarly journals Impact of a mass media campaign on breast cancer symptoms awareness and screening uptake in Malaysia: findings from a quasi-experimental study

BMJ Open ◽  
2020 ◽  
Vol 10 (8) ◽  
pp. e036503
Author(s):  
Désirée Schliemann ◽  
Mila Nu Nu Htay ◽  
Maznah Dahlui ◽  
Darishiani Paramasivam ◽  
Christopher R Cardwell ◽  
...  
Keyword(s):  
Breast Cancer ◽  
Mass Media ◽  
Secondary Outcome ◽  
Mass Media Campaign ◽  
Media Campaign ◽  
Cancer Awareness ◽  
Cancer Symptoms ◽  
Screening Uptake ◽  
Culturally Adapted ◽  
The Impact

ObjectiveTo evaluate the impact of a mass media campaign in terms of improving breast cancer (BC) symptoms awareness and screening uptake.DesignBefore—and after—study with comparator groups.SettingSelangor State, Malaysia.ParticipantsMalaysian women aged >40 years (n=676) from randomly selected households.InterventionA culturally adapted mass media campaign (TV, radio, print media and social media).Primary and secondary outcome measuresThe primary endpoint was BC symptoms awareness, which was assessed with the Breast Cancer Awareness Measure precampaign and postcampaign. Secondary outcomes included campaign reach, self-efficacy to notice BC symptoms and clinical outcomes. Clinical breast examination and mammogram screening data were collected from hospitals and clinics.ResultsMost participants recognised at least one of the campaign materials (65.2%). The odds of seeing the campaign were lowest for Chinese women (adjusted OR 0.25, 95% CI 0.15 to 0.40) compared with Malays and for women aged >70 years (adjusted OR 0.47, 95% CI 0.23 to 0.94) compared with younger women. Participants who recognised the campaign were significantly more likely to have improved awareness postcampaign compared with non-recognisers particularly for key symptoms such as ‘a lump or thickening in your breast’ (88.9% vs 62.1%) and ‘discharge or bleeding from nipple’ (79.7% vs 55.3%). Improvement in symptoms awareness scores was not associated with sociodemographic variables.ConclusionsImplementation in Malaysia of an evidence-based mass media campaign from the UK that was culturally adapted appeared to lead to improved awareness about some BC symptoms, though various modes of media communication and perhaps other health education approaches may be required to extend the reach to diverse, multiethnic populations and all age groups.

The Effect of a City-wide Mass Media Campaign on the Public Awareness of Diabetes

1992 ◽  
Vol 9 (8) ◽  
pp. 756-758 ◽  
Author(s):  
N.D. Penn ◽  
C. Stevenson ◽  
C. McMahon ◽  
H.J. Bodansky
Keyword(s):  
Mass Media ◽  
Public Awareness ◽  
Mass Media Campaign ◽  
Media Campaign ◽  
The Public

Abstract MP12: Comparing Effectiveness of Mass Media Campaigns vs. Price Reductions Targeting Fruit and Vegetable Intake on US Cvd Mortality and Race Disparities

Circulation ◽  
2016 ◽  
Vol 133 (suppl_1) ◽  
Author(s):  
Jonathan Pearson-Stuttard ◽  
Piotr Bandosz ◽  
Colin D Rehm ◽  
Ashkan Afshin ◽  
Jose Penalvo ◽  
...  
Keyword(s):  
Mass Media ◽  
Population Level ◽  
Effect Sizes ◽  
Price Reduction ◽  
Mass Media Campaign ◽  
Media Campaign ◽  
Fruit And Vegetable ◽  
Race Disparities ◽  
The Us ◽  
Cvd Mortality

Introduction: Cardiovascular disease (CVD) accounts for over 800,000 US deaths annually, with substantial disparities by race. Poor diet is a leading CVD risk factor, including low intake of fruit and vegetable (F&V). Few data exist regarding the potential population level impact and effect on race disparities of policies aimed at increasing F&V intake. Aim: To estimate CVD mortality reductions, including by race, potentially achievable by price reduction and mass media campaign interventions in the US population up to 2030. Methods: We developed a US IMPACT Food Policy Model to compare three contrasting policies targeting F&V intake: A - a national mass media campaign (MMC); B and C - a universal F&V price reduction of 10 and 30% respectively. The MMC assumed unequal coverage by age, gender and race, and duration of either 1 or 15 years. Data sources included the National Vital Statistics System, SEER single year population estimates, the US Bureau 2012 National Population projections and NHANES. We used US population and CVD projections to 2030, F&V mortality effect sizes and best evidence effect sizes for each policy. We modelled cumulative deaths prevented or postponed and life years gained (LYG) by age, gender, race and CVD subtype from 2015 to 2030. Results were tested in a probabilistic sensitivity analysis using Monte Carlo simulation. Results: Scenario A (MMC) could result in 27,000 (95% CI: 21,000-33,000) to 85,000 (83,000-89,000) fewer deaths dependent upon media campaign duration (from 1 to 15 years), gaining up to 1,280,000 LYGs (1,250,000-1,320,000) by 2030. Approximately 62% of deaths prevented would be CHD; and 53% would be in men, with 20% being saved in year 1. Scenario B (10% price decrease) could prevent approximately 90,000 deaths (71,000-114,000) and gain 1,450,000 LYGs (1,180,000-1,740,000) by 2030. Scenario C (30% price decrease) could prevent some 270,000 deaths (215,000-338,000) by 2030, representing a 3.9% reduction in expected CVD mortality. Price reduction policies would have equitable effects in non-hispanic whites vs. blacks. In comparison, a MMC would be ~ 35% less effective in preventing CVD deaths in non-Hispanic blacks. Conclusions: Price reduction policies (10 or 30%) and a nationwide MMC would each effectively reduce US CVD mortality. A 30% price reduction policy would save most lives and do so most equitably. Deaths prevented via a MMC might reduce substantially after year 1 and also increase disparities. These results inform potential fiscal and population level strategies to reduce CVD mortality in the US.

Evaluation of a mass media campaign on contraception in France

2002 ◽  
Vol 7 (2) ◽  
pp. 105-113 ◽  
Author(s):  
C. Moreau ◽  
N. Bajos ◽  
J. Bouyer
Keyword(s):  
Mass Media ◽  
Mass Media Campaign ◽  
Media Campaign

A Moral Appeal for Taxpayer Compliance: The Case for a Mass Media Campaign

Law & Policy ◽  
1992 ◽  
Vol 14 (4) ◽  
pp. 381-399 ◽  
Author(s):  
LAURIE MASON ◽  
ROBERT MASON
Keyword(s):  
Mass Media ◽  
Mass Media Campaign ◽  
Media Campaign

Indirect Exposure to a Family Planning Mass Media Campaign in Nepal

2002 ◽  
Vol 7 (5) ◽  
pp. 379-399 ◽  
Author(s):  
Marc Boulay ◽  
J. Douglas Storey ◽  
Suruchi Sood
Keyword(s):  
Family Planning ◽  
Mass Media ◽  
Mass Media Campaign ◽  
Media Campaign ◽  
Indirect Exposure
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