scholarly journals Digital transformation and its challenges to the strategic management system

2021 ◽  
Vol 106 ◽  
pp. 01035
Author(s):  
Irina Maksimenko ◽  
Tatiana Vashko ◽  
Svetlana Zdrestova-Zakharenkova
Keyword(s):  
Strategic Management ◽  
Economic System ◽  
Management System ◽  
Digital Technologies ◽  
Digital Transformation ◽  
Business Community ◽  
Competitive Advantages ◽  
Cross Border ◽  
Value Propositions ◽  
The Waves

Digital technologies and their tools are fundamentally changing not only the technological order, but also the economic system. Recently, researchers and the business community attention has been focused on digital companies born in the era of the modern Internet and offering value propositions based on digital technologies and their cross-border properties. But how multifaceted and heterogeneous the nature of the technologies is, so complex and multidimensional is the process of their implementation, which transforms not only the company’s IT environment, but also the whole strategic management system. In the process of this transformation, companies face a range of challenges that can lead to devastating consequences. Understanding the sources and nature of these challenges allows to find ways to overcome them and transform them into competitive advantages. The structure of the article includes two blocks. The first block summarizes evolutionary ideas about transformation through its main constructs, parameters, and stages. The second block shows the study and systematization of the challenges that lead the waves of digital transformation in the context of their impact on the parameters of the strategic management system.

scholarly journals Production of Indicators for Evaluation of Digital Transformation of Modern University

2019 ◽  
Vol 9 (1) ◽  
pp. 7399-7402
Keyword(s):  
Strategic Management ◽  
Economic System ◽  
Balanced Scorecard ◽  
Digital Technology ◽  
Digital Technologies ◽  
Digital Economy ◽  
Digital Transformation ◽  
The University

The article describes the main threats and opportunities for the use of digital technology by universities. We considered the features of the functioning of universities in the digital economy. In the study, we applied the method of a balanced scorecard, which allows integrating estimates of diverse activities to assess the overall result of the university’s socio-economic system in the development of digital technologies. Achieved results. An original balanced system of indicators of the digital transformation of the university has been formed. The study will improve the effectiveness of tactical and strategic management of a university due to the authors' recommendations for the formation of indicators for assessing and regulating the digitalization processes at the university.

scholarly journals IMMERSIVE TECHNOLOGIES AS A TOOL OF INNOVATIVE MARKETING IN THE FIELD OF BUSINESS ORGANIZATION

2021 ◽  
Author(s):  
Valentyna Fostolovych ◽  
Tetiana Botsian
Keyword(s):  
Human Life ◽  
Digital Technologies ◽  
Digital Transformation ◽  
Competitive Advantages ◽  
Marketing Activities ◽  
Marketing Tool ◽  
The Cost ◽  
The Impact ◽  
Immersive Technologies

The permeability of all spheres of both economic activity and human life with digital technologies encourages the search for new marketing ideas necessary for the implementation of the product (goods, works and services).  Today's consumer has become more demanding both to the product itself and to the ways of presenting it.  Immersive technologies are becoming one of the tools that contribute to the formation of competitive advantages, especially the organization of business in the field of entertainment, as one of the areas of additional income in the field of hotel and restaurant services and marketing activities of enterprises.  Digital transformation leads to the search for new initiatives that will be a tool to meet customer needs and a way to reach wider market segments.  The process of digitalization must first be integrated into the economy of the whole state and the enterprise as a whole, and in all processes of production of goods, works and services.  Digital-transformation of domestic enterprises will help to obtain additional competitive advantages both in the domestic market and in the international market.  The formation of competitive advantages is associated not only with the maximum involvement of digital technologies in business.  It is important to choose such technologies that will be most effective in the implementation of a particular type of enterprise, under certain conditions and in a particular environment. The expediency of using immersive technologies as a marketing tool is undeniable.  However, in addition to tools, immersive technologies are important as a means of education, a separate milestone in the field of entertainment, a means of psychological influence and more.  That is, the impact of this tool on the level of competitiveness of the enterprise in the environment of the demanding consumer is manifested: in the form of reducing the cost of attracting the client; active covert promotion through their use; improving the quality of the presented product (goods, works, services); ensuring the elasticity of the enterprise to the needs and requirements of consumers; the transition of the enterprise to an innovative type of development and active digitalization.

DIGITAL TRANSFORMATION OF THE ECONOMY AND FINANCIAL SYSTEM OF RUSSIA

2021 ◽  
Vol 1 (6) ◽  
pp. 82-95
Author(s):  
А. V. ZVEREV ◽  
◽  
M. Yu. MISHINA ◽  
A. V. NOVIKOV ◽  
◽  
...  
Keyword(s):  
Economic System ◽  
Financial System ◽  
Digital Technologies ◽  
Financial Sector ◽  
Digital Transformation ◽  
Economic Relations

The article considers the theoretical aspects of the digitalization of economic relations in Russia, identifies the features of the digital transformation of the economic system and the formation of the digital state. The advanced industries and the most developed digital technologies by Russian companies are identified. The focus is on the digitalization of the financial sector: the main trends and directions of the process are identified, the level of development and implementation of financial technologies in the framework of the formation of the fintech industry is considered.

scholarly journals Substantiation of the Balanced Approach to the Digitalization Process in the Aspect of Innovative Development of Domestic Enterprises

2020 ◽  
Vol 20 (4) ◽  
pp. 405-411
Author(s):  
Oksana N. Kiseleva ◽  
Keyword(s):  
Management System ◽  
High Efficiency ◽  
Digital Technologies ◽  
Digital Transformation ◽  
Innovative Activity ◽  
Innovative Development ◽  
Conceptual Approach ◽  
Theoretical Approaches ◽  
Wide Range ◽  
High Level

Introduction. One of the priority tasks for our country is to activate the innovative activity of domestic enterprises. The most important modern tool for increasing the activity of innovative development is digitalization. To achieve high efficiency of digital transformation processes in the context of innovation, it is necessary to determine the most promising option for implementing digitalization processes in order to activate and maintain a high level of efficiency in the development and implementation of innovations at domestic enterprises. Theoretical analysis. Existing theoretical approaches to the concept of digitalization define it as a driver of innovative development. The transition to digital technologies transforms the innovative activity of the enterprise, providing a wide range of opportunities, both by improving the efficiency of processes, and by developing and launching new products or services to the market. While there is a lack of scientific interest in issues complementing the digital transformation of the management system, whereas the concept of balanced digital transformation of production and management systems of the enterprise is not considered that determines the low performance of the initiated change processes of innovation. Empirical analysis. It has been revealed that currently the transition to “digital” is carried out mainly in the production sector. At the same time, there is no relationship between digital technologies used in the management system and the production system, which negatively affects both the effectiveness of current and innovative activities, while research by foreign authors shows an increase in profitability as a result of the synergistic effect of simultaneous digital transformation of the management system and production. Results. A conceptual approach to digitalization of innovative activities of domestic enterprises has been proposed, based on synchronous, dynamic, complementary digital transformation of the production and management spheres. It will ensure the achievement of the goals set.

scholarly journals The architecture of strategic management of innovative development of companies in the digital economy

2020 ◽  
Vol 157 ◽  
pp. 04017 ◽  
Author(s):  
Oleg Burgonov ◽  
Natalya Golubetskaya ◽  
Elena Ushakova ◽  
Tamara Chirkova
Keyword(s):  
Strategic Management ◽  
Economic Effect ◽  
Digital Technologies ◽  
Digital Economy ◽  
Regional Level ◽  
Innovative Development ◽  
Competitive Advantages ◽  
Business Transformation ◽  
New Business ◽  
Business Design

The paper discusses the development of the methodological apparatus of strategic management of innovative development in terms of the development of algorithms for the architecture of the company in the digital economy. In particular, an approach to the development of the architecture of a system for managing innovative development of companies is proposed, taking into account the positioning and effectiveness of the business and the socio-economic effect of its functioning at the regional level. The analysis of Russian enterprises is carried out, and the elements of business transformation under the influence of digital technologies are considered. Based on the results, scientists and practitioners can develop specific recommendations for managing innovative companies using digital technologies aimed at gaining competitive advantages and creating a new business design.

Strategic Management of the Regional Economic Security in the Digital Economy

2019 ◽  
Vol 10 (4) ◽  
pp. 1281
Author(s):  
Olga Vladimirovna KARSUNTSEVA ◽  
Olga Nikolaevna DENISOVA ◽  
Tatiana Alexandrovna BURKINA
Keyword(s):  
Strategic Management ◽  
Russian Federation ◽  
Digital Technologies ◽  
Federal District ◽  
Economic Security ◽  
Digital Transformation ◽  
Regional Characteristics ◽  
Digital Infrastructure ◽  
The Russian Federation

The approaches to understanding the concept of ‘economic security of a region’ have been systemized in the article; the terms have been extended due to the introduction of the concept of ‘economic security of a digital infrastructure of a region’, and the modern innovative mechanisms for ensuring the economic security of a region in the context of digital transformation have also been summarized. The most typical threats to economic security for the regions of the Volga Federal District of the Russian Federation in the context of digitalization have been highlighted in the article. The conclusion has been made about the economic security goals of the region, which directly depend on the regional characteristics of the use of digital technologies and the long-term needs of society.

Internet-Enabled Business Models and Marketing Strategies

2021 ◽  
pp. 103-119
Author(s):  
Chandra Sekhar Patro
Keyword(s):  
Information Technology ◽  
Business Models ◽  
Digital Technologies ◽  
Value Added ◽  
Marketing Strategies ◽  
Competitive Advantages ◽  
Analog To Digital ◽  
New Information ◽  
Value Propositions ◽  
Basic Level

The internet is continuously growing and evolving as a vital resource with which organizations can upgrade their capabilities and expand their business activities. The revolution of information technology has a major impact on internet-based business models. At the basic level, it is the shift from analog to digital technologies that are responsible for much new information technology (IT) capabilities. The IT-enabled business trends are profoundly altering the business landscape with the pace of technology change, innovation, and business adoption. Digital technologies have created innovative trends for organizations to create value propositions and perform value-added activities. The chapter articulates the various internet-based models, e-marketing business models, internet marketing strategies, and mix adopted by the organizations in leveraging the unique features of digital technology to create competitive advantages. Further, focuses on the emerging internet-based market structure and IT-enabled business marketing trends.

Shared Use of Digital Logistics Services by Consumers and Manufacturers of Tourist Services

2020 ◽  
Vol 26 (3) ◽  
pp. 255-263
Author(s):  
E. V. Arbatskaya ◽  
L. V. Khoreva ◽  
V. V. Shcherbakov
Keyword(s):  
Conceptual Model ◽  
Digital Technologies ◽  
Digital Transformation ◽  
Competitive Advantages ◽  
Tourist Flows ◽  
Logistics Services ◽  
Tourism Enterprises ◽  
Business Entities ◽  
Definition Of ◽  
Tourism Services

The presented study examines the major directions for the application of digital technologies in tourism with an emphasis on the efficiency of digital technologies and digital logistics services; proposes a definition of digital logistics services in tourism; describes directions for the shared use of digital logistics services by tourists and business entities; systematizes the shared use of digital technologies; provides a model for the shared use of digital logistics services that outlines the relationships between the participants of the tourism market.Aim. The study aims to propose a conceptual model for the shared use of digital logistics services that would outline the relationships between all participants of the tourism market and to accentuate the benefits of the shared use of logistics services.Tasks. The authors examine the major directions for the application of digital technologies in tourism both for the firm and the destination; analyze approaches and propose a definition of digital logistics services in tourism; systematize directions for the application of modern digital technologies and services in tourism; substantiate the practicability of the shared use of digital logistics services by the consumers (tourists) and producers (enterprises in the hospitality industry) of tourism services; substantiate a conceptual model for the shared use of digital logistics services in tourism.Methods. This study uses analysis, systematization, and modeling to create a model for the shared use of digital logistics services.Results. Based on the conducted analysis of the application of digital technologies and logistics services in tourism, the authors propose a definition of digital logistics services in tourism premised on the general understanding of logistics as a set of services that ensure the continuity and consistency of processes to achieve the planned result using digital technologies to accomplish the logistics goal. The study systematizes the shared use of digital technologies and services in tourism, including for the management of tourist flows, and provides a model for the shared use of digital logistics services that outlines the relationships between the participants of the tourism market, directions for their interaction, the place of the logistics service, and the benefits of the shared use of digital logistics services for market harmonization.Conclusions. The digital transformation of logistics in tourism is a new form of communication between producers and consumers of tourism services, serving as a source of competitive advantages for tourism organizations and an efficient way of managing tourist flows. Competitive advantages will be gained by those tourism enterprises that will manage to implement the process of customization in their services in the best possible way, thus turning consumers from potential into real, loyal clients and ensuring long-term sustainability based on consistently high profitability, which is particularly important during a crisis. The formation of a new market for tourism services based on the digitalization of all processes is now viewed as an opportunity not only to preserve this type of economic activity, but also to develop it through new opportunities provided by digital technologies. Some of the specific features of the digital transformation of logistics in tourism include the existence of personified services and application of the proposed model for the shared use of digital logistics services. Their efficient application will make it possible to preserve the economically and socially important sphere of emotional acquaintance of consumers with the world’s cultural traditions and historical artifacts.

scholarly journals Strategic Aspects of Intellectual Property Management in the Fashion Industry

2019 ◽  
Vol 9 (4) ◽  
pp. 546-559
Author(s):  
A. S. Khvorostyanaya
Keyword(s):  
Intellectual Property ◽  
Strategic Management ◽  
Management System ◽  
Intangible Assets ◽  
Practical Interest ◽  
Property Management ◽  
Competitive Advantages ◽  
Fashion Industry ◽  
Intellectual Activity ◽  
Intellectual Property Management

Purpose:in the present study, the author aims to analyze the strategic aspects of intellectual activity in the fashion industry and to develop recommendations for the formation of an intellectual property management system in this sector of the economy.Methods:the study is based on the use of a set of methods of theoretical and economic analysis, including analysis and synthesis, the method of description, the method of formal logic.Results:to achieve the purpose of the study, the author has solved the following tasks: 1) considered the key objects of intellectual property of the fashion industry, which are of strategic importance for the activities of companies in this field; 2) justified the strategic need for targeted management of intangible assets in the industry; 3) clarified the problem of intellectual property management and proposed recommendations for the formation of an appropriate strategic management system in the fashion industry.Conclusions and Relevance:it is very important for fashion industry companies to explore their competitive advantages for successful existence in the context of increasing international competition. Competitive advantages for this field of activity are mainly expressed in intangible assets. The main strategic objects of intellectual property of enterprises of the industry are commercial product, brand and technical innovations.The author analyzes the practices of companies in this sector of the economy in terms of situations involving to the use of objects of their intellectual property. It was revealed that the main strategic priority of managing the intellectual property of an enterprise today is the protection, preservation and development of intangible assets as a strategic resource needed to increase competitiveness, as well as the economic and information security of an enterprise. In this regard, the author proposed a strategic framework for building an intellectual property management system as a specific functional area of the centralized strategic management of the company. The study of the strategic aspects of intangible assets and the formation of the intellectual property management system is of scientific and practical interest for the development of effective strategies for the development of companies in the fashion industry.

scholarly journals Sustainable digital transformation of the port equipment management system

2021 ◽  
Vol 258 ◽  
pp. 02014
Author(s):  
Irina Zaychenko ◽  
Anna Smirnova ◽  
Polina Gorshechnikova ◽  
Nikita Piminov
Keyword(s):  
Management System ◽  
Digital Technologies ◽  
Digital Transformation ◽  
Equipment Management ◽  
Digital Space ◽  
Advantages And Disadvantages

The subjects of the transport space are developing new tasks, which are due to the accelerated introduction of digital technologies in the economic and social spheres. The article is devoted to the consideration of issues related to the need for digitalization of port equipment and seaports in general. The main advantages and disadvantages of digital transformation are highlighted. Also, the article contains examples of the use of digital technologies in Russian and foreign seaports. Conclusion is made about the need to improve the efficiency of seaports through digital transformation and interaction of subjects within the new digital space.

Sign in / Sign up

Export Citation Format

Share Document