scholarly journals Success and failure in marketing strategy making: Results of an empirical study across medical markets

2003 ◽  
Vol 3 (4) ◽  
pp. 287-315 ◽  
Author(s):  
Brian Smith
Keyword(s):  
Empirical Study ◽  
Marketing Strategy ◽  
Medical Markets ◽  
Strategy Making

Comparison of Rural and Urban Consumer Behaviour in Punjab and Chandigarh: An Empirical Study

2002 ◽  
Vol 27 (3) ◽  
pp. 149-176 ◽  
Author(s):  
B.S. Bhatia ◽  
Anupam Bawa
Keyword(s):  
Empirical Study ◽  
Marketing Strategy ◽  
Brand Loyalty ◽  
Consumer Behaviour ◽  
Geographic Region ◽  
Distinctive Features ◽  
Rural Market ◽  
Urban Market ◽  
Rural And Urban

The region of Punjab and Chandigarh does not show the type of differences in consumer behaviour that are normally expected in a rural urban market comparison in India. In fact, the rural market shows more similarities than differences with the urban market. Many of these similarities are in those aspects about which earlier writers had found great differences, e.g. frequency of purchase, type of distribution outlet patronised, brand loyalty, exposure to advertisements, to name but a few. No stark differences in consumer behaviour were found on comparing the rural market with the urban market. The distinctive features of this region, including its prosperity and well connectedness may be responsible for these findings. The findings of this study have a bearing on the marketing strategy that should be designed for geographic region.

scholarly journals Strategy-making process and firm performance in small firms

2006 ◽  
Vol 12 (3) ◽  
pp. 209-222 ◽  
Author(s):  
Martie-Louise Verreynne
Keyword(s):  
Firm Performance ◽  
Empirical Study ◽  
Structural Equation ◽  
Small Firms ◽  
Large Firms ◽  
Structural Equation Analysis ◽  
Equation Analysis ◽  
Strategy Making

ABSTRACTThis paper argues that individual small firms just like large firms, place differing emphasis on strategy-making and may employ different modes of strategy-making. It offers a typology of the different modes of strategy-making that seem most likely to exist in small firms, and hypothesises how this typology relates to performance. It then describes the results of an empirical study of the strategy-making processes of small firms. The structural equation analysis of the data from 477 small firms with less than 100 employees indicates among other results that the simplistic, adaptive, intrapreneurial and participative modes of strategy-making exist in these small firms. Of these modes, the simplistic mode exhibits the strongest relationship with firm performance.

Antecedents and Consequences of Marketing Strategy Making: A Model and a Test

1999 ◽  
Vol 63 (2) ◽  
pp. 18-40 ◽  
Author(s):  
Anil Menon ◽  
Sundar G. Bharadwaj ◽  
Phani Tej Adidam ◽  
Steven W. Edison
Keyword(s):  
Marketing Strategy ◽  
Antecedents And Consequences ◽  
Strategy Making

scholarly journals Strategy-making process and firm performance in small firms

2006 ◽  
Vol 12 (3) ◽  
pp. 209-222 ◽  
Author(s):  
Martie-Louise Verreynne
Keyword(s):  
Firm Performance ◽  
Empirical Study ◽  
Structural Equation ◽  
Small Firms ◽  
Large Firms ◽  
Structural Equation Analysis ◽  
Equation Analysis ◽  
Strategy Making

ABSTRACTThis paper argues that individual small firms just like large firms, place differing emphasis on strategy-making and may employ different modes of strategy-making. It offers a typology of the different modes of strategy-making that seem most likely to exist in small firms, and hypothesises how this typology relates to performance. It then describes the results of an empirical study of the strategy-making processes of small firms. The structural equation analysis of the data from 477 small firms with less than 100 employees indicates among other results that the simplistic, adaptive, intrapreneurial and participative modes of strategy-making exist in these small firms. Of these modes, the simplistic mode exhibits the strongest relationship with firm performance.

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