Expectations for young job applicants’ digital identity related to company’s social media brand development strategies

2021 ◽  
pp. 1-22
Author(s):  
Ari Happonen ◽  
Laura Manninen ◽  
Marika Hirvimäki ◽  
Alexander Nolte
Keyword(s):  
Social Media ◽  
Development Strategies ◽  
Job Applicants ◽  
Digital Identity ◽  
Brand Development

Female Saudi International Students Daily Practices on Social Media in Australia

2017 ◽  
Vol 5 (12) ◽  
pp. 39-77 ◽  
Author(s):  
Hanan MOHAMMED ALSHEHAB
Keyword(s):  
Social Media ◽  
International Students ◽  
Language Learning ◽  
Language Proficiency ◽  
Social Life ◽  
English Language ◽  
Human Life ◽  
Structured Interview ◽  
Digital Identity ◽  
English Language Acquisition

The effect of Social Media (SM) technology on human life in the 21St century cannot be denied; the use of SM platforms can be seen in various fields, such as education, medicine, politics, social life, communication methods, and daily life. The research aimed to investigate SM’s impact on Female Saudi International Students’ (FSIS) English language learning and creation of identities. This study utilized a qualitative method to obtain in-depth knowledge of FSIS’ practices on SM and the effects on their learning and identity. The semi-structured interview was used to collect the data from eight FSIS. Thematic analysis was used to analyze the data. Three main themes were generated: FSIS’ daily practices, FSIS’ digital identity, and FSIS’languages on SM. The findings show that FSIS is active on SM, having accounts on different SM platforms. They communicate with people from Saudi Arabia and of different nationalities. Also, the findings assert that FSIS has a strong digital identity on SM. Moreover, the findings emphasized that using SM helps some of the FSIS to improve their English language proficiency. They use SM as a learning tool for English language acquisition. The limitations and the implications of the study are stated in the Conclusion. For further research, suggestions are made to investigate more phenomena regarding Saudis’ using of SM.

scholarly journals Instagram Influencer Analysis for Top 5 Categories in Turkey

2021 ◽  
Vol 12 (44) ◽  
pp. 22-36
Author(s):  
Busra ERTOGRUL ◽  
Gizem KILICSIZ ◽  
Aysun BOZANTA
Keyword(s):  
Social Media ◽  
Digital Identity ◽  
Ordinary People ◽  
Daily Lives ◽  
Social Media Platforms ◽  
The Difference ◽  
Marketing Tool ◽  
Use Of Social Media ◽  
The Relationship ◽  
New Jobs

Social media platforms have become an inevitable part of our daily lives. Companies that noticed the intense use of social media platforms started to use them as a marketing tool. Even ordinary people have become famous by social media and companies have been sending their products to them to try and advertise. Many people have gained a considerable amount of money in this way and today new jobs are emerged like "Youtuber" and "Instagram Influencer". Therefore, ordinary people realized the power of social media and many people started to strength their digital identity over social media. The question raising in people’s mind is that “What is the difference between the influencers and the ordinary people who have also digital identity over social media?”. This study examined Instagram influencers for five categories namely fashion, makeup, photography, travel, and fitness in Turkey. As an exploratory study, the relationship between the influencers’ average number of posts, the number of likes, the number of views, the number of comments, number of followers, and the number of following were examined. As well as the engagement rates of the followers to the influencers were calculated. In addition, the words they mostly used in the captions of the posts were examined.

iPhoneography in the Secondary Classroom

2015 ◽  
pp. 246-267
Author(s):  
Kristi Oliver
Keyword(s):  
Social Media ◽  
Qualitative Study ◽  
Formative Assessment ◽  
Identity Construction ◽  
Secondary Students ◽  
Visual Art ◽  
Digital Identity ◽  
Image Sharing ◽  
Secondary Classroom ◽  
Smartphone Technology

In this chapter the author describes a qualitative study aimed to explore how secondary students used smartphone technology to capture and share images via social media. The findings of the study include: digital identity construction, image sharing and social media, the perception of public vs. private, image sharing as critique, and iPhoneography as visual communication. Pedagogical implications of incorporating iPhoneography into existing visual art curricula are explored, and include suggestions for utlilzing iPhoneography to enhance skills in thematic development, as well as an effective tool for formative assessment. Finally, ways to challenge students creatively by using prompts inspired by contemporary photographers are proposed.

iPhoneography in the Secondary Classroom

2018 ◽  
pp. 165-187
Author(s):  
Kristi Oliver
Keyword(s):  
Social Media ◽  
Qualitative Study ◽  
Formative Assessment ◽  
Identity Construction ◽  
Secondary Students ◽  
Visual Art ◽  
Digital Identity ◽  
Image Sharing ◽  
Secondary Classroom ◽  
Smartphone Technology

In this chapter the author describes a qualitative study aimed to explore how secondary students used smartphone technology to capture and share images via social media. The findings of the study include: digital identity construction, image sharing and social media, the perception of public vs. private, image sharing as critique, and iPhoneography as visual communication. Pedagogical implications of incorporating iPhoneography into existing visual art curricula are explored, and include suggestions for utlilzing iPhoneography to enhance skills in thematic development, as well as an effective tool for formative assessment. Finally, ways to challenge students creatively by using prompts inspired by contemporary photographers are proposed.

The Natural Hair Bias in Job Recruitment

2020 ◽  
pp. 194855062093793
Author(s):  
Christy Zhou Koval ◽  
Ashleigh Shelby Rosette
Keyword(s):  
Social Media ◽  
Labor Market ◽  
Black Women ◽  
White Women ◽  
Job Applicants ◽  
White Female ◽  
Job Interview ◽  
Natural Hair ◽  
Black And White ◽  
Job Recruitment

Across four studies, we demonstrate a bias against Black women with natural hairstyles in job recruitment. In Study 1, participants evaluated profiles of Black and White female job applicants across a variety of hairstyles. We found that Black women with natural hairstyles were perceived to be less professional, less competent, and less likely to be recommended for a job interview than Black women with straightened hairstyles and White women with either curly or straight hairstyles. We replicated these findings in a controlled experiment in Study 2. In Study 3A and 3B, we found Black women with natural hairstyles received more negative evaluations when they applied for a job in an industry with strong dress norms. Taken together, this article advances the research on biases in the labor market in the age of social media use and highlights the importance of taking an intersectional approach when studying inequity in the workplace.

scholarly journals Social Media Posts About Racism Leads to Evaluative Backlash for Black Job Applicants

2020 ◽  
Vol 6 (4) ◽  
pp. 205630512097836
Author(s):  
Simon Howard ◽  
Kalen Kennedy ◽  
Francisco Tejeda
Keyword(s):  
Social Media ◽  
Social Networking ◽  
Social Networking Sites ◽  
Selection Process ◽  
Black Americans ◽  
Employee Selection ◽  
Racial Group ◽  
Job Applicants ◽  
Cover Letter ◽  
Future Directions

Black Americans post about race and race-related issues on social media more than any other racial group. In this study, we investigated whether Black Americans who post about racism on social networking sites (i.e., Facebook) experience evaluative backlash during the employee selection process. Participants ( N = 154) were given a Black job candidate’s cover letter, resume, and a scanned printout of their social media. Depending on what condition they were randomly assigned to, the applicant’s social media contained posts about racism or posts that were race neutral. Results indicated that Black individuals whose posts were about racism were evaluated less favorably than Black individuals whose posts were race neutral. Specifically, they were perceived as being less likable. In addition, Black individuals whose social media posts were related to racism were less likely to be offered an interview for a job. Implications, limitations, and future directions are discussed.

scholarly journals Role of social media in brand development in Saudi Arabia

2013 ◽  
Vol 8 (1) ◽  
Author(s):  
Abeer Abdullah Al Saud ◽  
Muhammad Rahatullah Khan
Keyword(s):  
Social Media ◽  
Saudi Arabia ◽  
Brand Recall ◽  
Brand Development ◽  
Tools And Techniques ◽  
The Impact

Literature is ripe with the scholarly contributions on brand development from all aspects. The new marketing tools and techniques are introduced frequently. However, the impact social media has had on brand development is no match to traditional promotion in 4Ps. The information about Saudi Arabia is specially rare. This article based on a survey of 200 social media users on www.surveymonkey.com evaluates the role of social media in brand development in Saudi Arabia. The results from this Saudi example show that social media including Facebook and Twitter are among the most effective tool to develop a brand as compared to traditional promotional methods. It has also been found that these media are more successful in Saudi Arabia to develop the brand recall and image.

scholarly journals You're hired: examining acceptance of social media screening of job applicants

2021 ◽  
Author(s):  
Anatoliy Gruzd ◽  
Jenna Jacobson ◽  
Elizabeth Dubois
Keyword(s):  
Social Media ◽  
Online Survey ◽  
Information Privacy ◽  
Job Applicants ◽  
Comfort Level ◽  
Hiring Practices ◽  
Related Information ◽  
Different Types ◽  
Prospective Employer ◽  
Types Of Information

The paper examines attitudes towards employers using social media to screen job applicants. In an online survey of 454 participants, we compare the comfort level with this practice in relation to different types of information that can be gathered from publicly accessible social media. The results revealed a nuanced nature of people’s information privacy expectations in the context of hiring practices. People’s perceptions of employers using social media to screen job applicants depends on (1) whether or not they are currently seeking employment (or plan to), (2) the type of information that is being accessed by a prospective employer (if there are on the job market), and (3) their cultural background, but not gender. The findings emphasize the need for employers and recruiters who are relying on social media to screen job applicants to be aware of the types of information that may be perceived to be more sensitive by applicants, such as social network-related information. Keywords : social media, information privacy, job screening, hiring practices

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