Developing a Business Plan

Author(s):  
Jesse Fairchild

To be successful, private practitioners must take a thoughtful approach to establishing and running their business. This chapter explains the valuable role that a well-thought-out business plan can play in a private practice. It outlines the elements of a business plan for a private practice and explains how thoughtful consideration of each can affect the viability and success of the business. The author discusses the importance of setting goals and using one’s guiding principles, vision statement, and mission statement when preparing all aspects of the business plan. This chapter reviews the basics of a business plan, including a marketing plan, an operational plan, and a financial plan, and provides real-world examples for developing each of these organizational building blocks.

Author(s):  
Robert D. Friedberg ◽  
Micaela A. Thordarson

Electing to enter private practice as a clinical child psychologist poses a variety of unique challenges. Private practice clinicians (PPCs) are mental health care providers as well as small business owners and must thus cultivate success in both roles in order to remain relevant. In a saturated marketplace, PPCs must distinguish themselves. Clinically, PPCs who deliver evidence-based care and who monitor progress with clear, objective measures are able to gain a competitive marketplace edge. Membership in professional organizations provides easy connections to cutting edge research as well as a broad referral network. Diversification of revenue streams allows PPCs flexibility in practice and affords increased financial security. Establishing a marketing plan sets up PPCs for success and creates an explicit framework from which to launch business efforts. Although it stretches PPCs’ comfort zones, clinicians are compelled to become business savvy in order to thrive.


1998 ◽  
Vol 65 (2) ◽  
pp. 104-107 ◽  
Author(s):  
Heather Potts ◽  
Jennifer Babcock ◽  
Mary McKee

Private practice is a growing field for occupational therapists, and fieldwork placements in this area can provide occupational therapy students with a unique and timely learning experience. As non-traditional placements are being considered more frequently, practitioners in private practice have a greater mandate to respond and to provide opportunities for student field-work experience. This article is designed to highlight some of the unique considerations, for both therapist and student, related to fieldwork experience in a private practice setting. It is based on the personal experience of the authors, a review of the literature, and discussions with other private practitioners.


2005 ◽  
Vol 15 (3) ◽  
pp. 403-430 ◽  
Author(s):  
VICTOR M. GULIAS ◽  
MIGUEL BARREIRO ◽  
JOSE L. FREIRE

In this paper, we present some experience of using the concurrent functional language Erlang to implement a distributed video-on-demand server. For performance reasons, the server is deployed in a cheap cluster made from off-the-shelf components. The demanding system requirements, in addition to the complex and ever-changing domain, suggested a highly flexible and scalable architecture as well as a quite sophisticated control software. Functional programming played a key role in the development, allowing us to identify functional abstractions throughout the system. Using these building blocks, large configurations can be defined using functional and process composition, reducing the effort spent on adapting the system to the frequent changes in requirements. The server evolved from a prototype that was the result of a project supported by a regional cable company, and it is currently being used to provide services for real-world users. Despite our initial concerns, efficiency has not been a major issue.


2009 ◽  
pp. 950-960
Author(s):  
Kazuhisa Seta

In ontological engineering research field, the concept of “task ontology” is well-known as a useful technology to systemize and accumulate the knowledge to perform problem-solving tasks (e.g., diagnosis, design, scheduling, and so on). A task ontology refers to a system of a vocabulary/ concepts used as building blocks to perform a problem-solving task in a machine readable manner, so that the system and humans can collaboratively solve a problem based on it. The concept of task ontology was proposed by Mizoguchi (Mizoguchi, Tijerino, & Ikeda, 1992, 1995) and its validity is substantiated by development of many practical knowledge-based systems (Hori & Yoshida, 1998; Ikeda, Seta, & Mizoguchi, 1997; Izumi &Yamaguchi, 2002; Schreiber et al., 2000; Seta, Ikeda, Kakusho, & Mizoguchi, 1997). He stated: …task ontology characterizes the computational architecture of a knowledge-based system which performs a task. The idea of task ontology which serves as a system of the vocabulary/concepts used as building blocks for knowledge-based systems might provide an effective methodology and vocabulary for both analyzing and synthesizing knowledge-based systems. It is useful for describing inherent problem-solving structure of the existing tasks domain-independently. It is obtained by analyzing task structures of real world problem. ... The ultimate goal of task ontology research is to provide a theory of all the vocabulary/concepts necessary for building a model of human problem solving processes. (Mizoguchi, 2003) We can also recognize task ontology as a static user model (Seta et al., 1997), which captures the meaning of problem-solving processes, that is, the input/output relation of each activity in a problem-solving task and its effects on the real world as well as on the humans’ mind.


Author(s):  
Tiffany A. Garner ◽  
Jeffrey E. Barnett

Excellent customer service is essential for the success of every business, including mental health private practices. This chapter explains how outstanding customer service is needed in addition to providing high-quality clinical services. How to integrate the principles and practices of customer service into day-to-day practice activities is explained. The concept of customer delight is introduced to help private practitioners achieve the best possible results in developing and maintaining a successful practice. Customer service is an essential business practice that helps ensure a steady flow of clients and business success. Specific factors impacting the client experience are reviewed and their relevance to active customer service efforts is explained. Basic strategies to achieve an optimal customer service experience for clients and referral partners are provided.


Author(s):  
Gordon I. Herz

This chapter describes “managed care” insurance systems and practices that were created to manage healthcare costs. Effects on private mental health practice are identified, such as decreases in reimbursement, documentation requirements, treatment reviews, and other intrusions into clinician–client privacy and decision making. Potential advantages of participation are also identified. Key factors that private practitioners should take into account when deciding whether to participate with managed care organizations include careful contract reviews, likely credentialing requirements, and the impact of reimbursement on a practice. Potential solutions to common challenges are provided, such as limits on balance billing and waiver of co-payments. Ethical concerns specific to providing mental health treatment in the managed care context are discussed, such as limits on privacy and confidentiality. Potential implications of the ongoing seismic changes in the healthcare system for the future of managed care and private practitioners are explored.


Author(s):  
A. Steven Frankel

This chapter addresses the broad variety of legal professionals that private practitioners may need to consult. Topics include pre-practice concerns for unlicensed individuals and the issues that arise when one builds, maintains, and enhances a private practice. Attorneys can be of critical importance in the areas of marketing, establishing a fee structure and payment practices, adding colleagues, and responding to difficult and/or threatening clients. Other situations in which attorneys can play a vital role include responding to licensing board complaints, malpractice lawsuits, and criminal complaints, as well as interactions with insurance companies and planning for practice transition and termination. Suggestions are provided for how to locate good attorneys, how to work with attorneys, and how to stop working with them when necessary.


Author(s):  
Jeffrey E. Barnett ◽  
Jeffrey Zimmerman

Although mental health clinicians share a range of general clinical skills, and although each of these skills is important to providing excellent clinical care, such skills are not sufficient for success in the business of private practice. This chapter addresses this myth and shares how mental health clinicians must position themselves in their local market in order to be successful. Specific guidance is provided on how to develop specialty areas and niche areas of practice. It is made clear how these will assist private practitioners to differentiate themselves from local competitors and to better meet the treatment needs of their local community. Concrete steps for developing and building a successful niche practice are provided along with useful resources that may be consulted and utilized to help ensure success in developing and running a niche or specialty practice.


Author(s):  
NI LUH MADE RATNA HAPSARI PUTRI ◽  
DWI PUTRA DARMAWAN ◽  
PUTU UDAYANI WIJAYANTI

Marketing Plan of Tuna Tofu at Micro Enterprise Nabilla Makmur in Pacitan, Eats Java This study aimed to know the marketing plan of tuna tofu micro business of NabillaMakmur in 2017 as a new pioneered business unit and having a bright salesprospect.. The data analysis used Smart Business Plan 8.0 program consisting ofmarketing plan variables. The company did not implement the target in sales, butwithin one month the company was able to produce up to 1,500 packs per month.Based on the results of internal and external factors analysis by maximizing thestrength and exploiting the existing opportunities and minimizing the weaknessesand threats from outside by improving the quality of tuna tofu products and servicesto consumers, looking for new potential supplier areas, promotion through internetand mass media and additional personnel as company sales, and cooperation with giftshop around Pacitan.The strategy adopted by the company was a marketing mixstrategy which consists of product strategy using packaging system using vacuumplastic, pricing strategy based on competitor price, and cost of principle sale price indetermining selling price of tuna tofu, company distribution strategy through localsales in Pacitan city and sales in out of Pacitan city covering some big cities inIndonesia, company promotion strategy with good company name and through socialmedia.


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