Reanimating the Body in Conceptual Metaphor Theory
This chapter critically reviews the traditional notion of embodiment in Conceptual Metaphor Theory (CMT), arguing that it is characterized by a somewhat inflexible view of the way the human body shapes one’s thinking. Probing more recent developments in CMT, including dynamic systems approaches and cross-cultural studies of metaphor, and confronting these with key theories from phenomenology, psychology, social semiotics, and media theory, the original notion of dynamic embodiment is developed. Accordingly, the degree to which people draw on their own bodies when producing and interpreting metaphors depends not only on the cultural practices and the specific actions in which they are engaged at any given moment, but also on the degree to which they are consciously aware of their physicality, as well as the affordances of the modes and media they are using to communicate.