Others and Brothers
Chapter 1 explores the local language and rhetoric surrounding the idea of sanatana dharma, which roughly translates as “the eternal religion.” Despite the term’s complex pedigree, it more often than not conveys an appeal toward universalism. The author considers it a technique of “brothering,” a concept which indicates that through seeing similarity and downplaying difference, an “other” can become a brother. Tourism serves as a major catalyst in the creation of this discourse, a dynamic epitomized by the repertoire of sayings and phrases promoting Hindu universalism. At the same time, given its place in Pushkar’s tourism economy and its nationalist history, the promise of brotherly love can seem at times tenuous. Here, the author discusses how issues of moneyed interest and virulent nationalism shape, and are negotiated within, discourses of the “eternal religion” while simultaneously giving serious consideration to the prospect of brothering.