scholarly journals The relative performance of TV sponsorship versus television spot advertising

2012 ◽  
Vol 46 (11/12) ◽  
pp. 1726-1742 ◽  
Author(s):  
Erik L. Olson ◽  
Hans Mathias Thjømøe
Keyword(s):  
Relative Performance ◽  
Television Spot

Evaluating the Operational Performance of Manufacturing Enterprises: An Evaluation Framework and Application to Pakistani Industry

1985 ◽  
Vol 24 (3-4) ◽  
pp. 703-719 ◽  
Author(s):  
Abdul Hafeez Shaikh
Keyword(s):  
Performance Evaluation ◽  
Final Section ◽  
Technology Development ◽  
Evaluation Framework ◽  
Relative Performance ◽  
Operational Performance ◽  
Special Focus ◽  
Manufacturing Enterprises ◽  
Private And Public

This study has two objectives; (i) to develop a framework for evaluating the operational performance of manufacturing enterprises, and (ii) to evaluate the trend in the performance of Pakistan's vegetable ghee industry for the 1970- 1980 period, with special focus on its relative performance under private and public ownerships. Section II is devoted to the vegetable ghee industry itself - its technology, development, pricing and distribution policies. In Section III a framework for performance evaluation is developed. In Section IV we evaluate in a series of steps - the performance of Pakistan's vegetable ghee industry. The final section is devoted to concluding comments.

Relative Performance Auctions

2010 ◽  
Author(s):  
Octavian Carare ◽  
Vlad N. Mares
Keyword(s):  
Relative Performance
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