Consumer preference and demand for traceable food attributes

2016 ◽  
Vol 118 (9) ◽  
pp. 2140-2156 ◽  
Author(s):  
Jiao Lu ◽  
Linhai Wu ◽  
Shuxian Wang ◽  
Lingling Xu
Keyword(s):  
Consumer Preferences ◽  
Consumer Preference ◽  
Multinomial Logit Model ◽  
Chinese Government ◽  
Significant Heterogeneity ◽  
Content Type ◽  
Food Traceability ◽  
Traceability System ◽  
Chinese Consumer ◽  
The Government

Purpose The purpose of this paper with pork as a case is to analyze Chinese consumer preference and demand for traceable food attributes, in order to provide a useful reference for Chinese Government in developing the safe food market and preventing food safety risks. Design/methodology/approach This research surveyed 1,380 consumers in seven pilot cities that designated by the Chinese Ministry of Commerce for the construction of a meat and vegetable circulation traceability system. A choice-based conjoint analysis and multinomial logit model were used to study consumer preferences and demand for traceable pork attributes. Findings The results demonstrated that certification of traceable information was the most important characteristic, followed by appearance and traceable information. Significant heterogeneity was obtained in consumer preferences for the attributes of traceable pork. Also, consumers’ preferences for traceable attributes were memorably influenced by age, education level, and income level. Social implications Based on these results, the government should encourage and support the production of traceable food with different certification types and different traceability levels. Meanwhile, the development of food traceability systems should be combined with a quality certification labeling system. Originality/value This study extends the applicability of the setting of traceable food attributes and levels in China, and it will improve Chinese food traceability systems through multilateral cooperation.

Analysis of consumer demand for traceable pork in China based on a real choice experiment

2015 ◽  
Vol 7 (2) ◽  
pp. 303-321 ◽  
Author(s):  
Linhai Wu ◽  
Hongsha Wang ◽  
Dian Zhu
Keyword(s):  
Choice Experiment ◽  
Consumer Demand ◽  
Consumer Preferences ◽  
Chinese Government ◽  
Significant Heterogeneity ◽  
Chinese Consumers ◽  
Content Type ◽  
Starting Point ◽  
The Government ◽  
Safe Food

Purpose – The purpose of this paper is to reveal the actual consumer demand for traceable pork by investigating consumer preferences for pork with combined levels of traceability information based on differences in individual consumer preferences, in order to support the government in decision making regarding the gradual construction of safe food markets. Design/methodology/approach – Combinations of four types of traceability information, including farming, slaughter and processing, distribution and sales, and government certification, with price were randomly designed. To identify consumer preferences for these attribute combinations of traceable pork, 215 consumers in Wuxi, Jiangsu Province were investigated using a real choice experiment and the mixed logit model. Findings – Significant heterogeneity was observed in consumer preferences for traceable pork. The information of farming, slaughter and processing, distribution and marketing, and government certification could significantly improve consumer utility. Moreover, consumers had the highest preference for government certification information. Originality/value – Although numerous studies have been performed on consumer preferences for food safety attributes using a real choice experiment, almost none of them focus on Chinese consumers. Therefore, this study is an attempt to fill this gap. The conclusions of this study can serve as a reference for the Chinese government in developing safe food consumption policies. Although Chinese consumers have cried out for improvement of pork safety, they have different preferences for traceability information; thus, the government must promote traceable food step-by-step, using consumer preferences as a starting point.

Consumers’ WTP for certified traceable tea in China

2015 ◽  
Vol 117 (5) ◽  
pp. 1440-1452 ◽  
Author(s):  
Xiaolin Liu ◽  
Lingling Xu ◽  
Dian Zhu ◽  
Linhai Wu
Keyword(s):  
Developed Countries ◽  
Price Premium ◽  
Chinese Government ◽  
Payment Card ◽  
Content Type ◽  
Traceability System ◽  
Consumer Organizations ◽  
The Government ◽  
Premium Income ◽  
The Cost

Purpose – The purpose of this paper is to examine consumer attitudes toward and willingness to pay (WTP) for traceability of tea in China. Design/methodology/approach – The authors used the payment card method to elicit WTP for certified traceable tea and logistic regression model to analyze the factors that affected consumers’ WTP. Findings – The results revealed that most consumers in China were concerned over tea safety; however, their WTP for certified traceable tea was limited. Only income and the degree of concern over tea safety affected the consumer’s WTP for certified traceable tea greatly. When it came to consumers’ WTP a positive price premium, income level, education, and attitude toward traceability of tea significantly influenced the actual premium consumers were willing to pay. Practical implications – The Chinese government and tea producers should pay attention when implementing tea traceability system. First, raising the consumers’ income contributes to the premiums that consumers are willing to pay for certified traceable tea. Second, social groups, consumer organizations and tea producers should popularize knowledge of tea traceability. Third, given the low price premiums that consumers are willing to pay, the establishment of viable traceability of tea in China requires the producers and the government to bear some of the cost associated with the implementation of this system. Originality/value – In past studies on WTP for certified traceable food, the study is focussed on meat in developed countries, and the research has expanded range of study, by conducting a survey in China to determine consumers’ WTP for certified traceable tea, and by empirically examining the main factors that influence the willingness of consumers to pay a price premium for certified traceable tea, as well as the premium that these consumers are willing to pay.

The impact of land renting-in on farm productivity: evidence from maize production in China

2020 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Tongwei Qiu ◽  
Qinying He ◽  
S.T. Boris Choy ◽  
Yifei Li ◽  
Biliang Luo
Keyword(s):  
Least Squares Method ◽  
Chinese Government ◽  
Maize Production ◽  
Content Type ◽  
Farm Productivity ◽  
The Government ◽  
Low Efficiency ◽  
Land Size ◽  
On Farm ◽  
The Impact

PurposeThis study investigates the effect of renting in land on farm productivity, and the impacts of rented-in land size and transaction partner type on farm productivity.Design/methodology/approachData from the 2015 China Household Finance Survey are analyzed using an extended regression model and the two-stage least squares method.FindingsFarm households that rent in land are likely to achieve higher farm productivity, and ignoring endogeneity underestimates the positive effect of land renting-in. Further evidence indicates that rented-in land size has an insignificant impact on farm productivity, and that there is no difference in farm productivity between lessees renting-in land from acquaintances and those renting-in land from non-acquaintances. These results may be caused by the higher degree of marketization of land rentals between acquaintances in China. With increasing competition in agricultural factor markets, in theory, rented-in land size should not affect farm productivity.Practical implicationsOverall, the analysis suggests that renting in land improves farm productivity, which supports the land transfer policies that have been rolled out in recent decades in China. However, our finding that rented land size does not affect farm productivity, consistent with the results in the literature, implies that the Chinese government should no longer subsidize or prefer large farms with low productivity. More attention should be paid to small lessees and market-oriented land rentals between acquaintances. Promoting the marketization of land transfers inside acquaintance networks could realize the potential of the land market, especially if land transfers decrease.Originality/valueThis study identifies the effects of renting in land, rented-in land size and type of rental transaction partner on farm productivity using nationally representative data. The findings imply that the government should pay more attention to the marketization of land rentals between acquaintances. Although existing studies regard land rental between acquaintances as informal and of low efficiency, the recent evidence shows that China's land markets are changing, and policy makers should adjust their policies accordingly.

Consumer preference for wine from hand-harvested grapes

2019 ◽  
Vol 122 (8) ◽  
pp. 2551-2567 ◽  
Author(s):  
Andrea Dominici ◽  
Fabio Boncinelli ◽  
Francesca Gerini ◽  
Enrico Marone
Keyword(s):  
Latent Class ◽  
Consumer Preferences ◽  
Latent Class Model ◽  
Interactive Effect ◽  
Consumer Preference ◽  
Random Parameter ◽  
Content Type ◽  
Organic Certification ◽  
Taste Heterogeneity ◽  
The Impact

Purpose The purpose of this paper is to investigate preferences for wine made from hand-harvested grapes, and the interactive effect between this attribute and organic certification. Design/methodology/approach Data were collected via an online choice experiment involving a sample of 408 Italian wine consumers. A random parameter logit was performed to estimate consumer preferences for wine attributes: harvest type, organic and the interaction between these. The experiment also includes geographical indications and price. Furthermore, a latent class model (LCM) is performed to investigate taste heterogeneity for the included wine attributes. Findings On average, consumers prefer the wine produced with hand-harvested grapes. The hypothesis of an interaction between organic and hand-harvested attributes is rejected. Using the LCM, the authors identify three segments with significant taste heterogeneity in terms of the magnitude and the sign of the parameters. Moreover, consumer attitudes towards food naturalness differ according to their belonging to the segments. Originality/value The novelty of this article is twofold. First, this study investigates, for the first time, the impact of the hand-harvested method on consumer wine preferences. Second, hand-harvesting and organic have independent values.

scholarly journals Selective industrial policies in China: investigating the choice of pillar industries

2019 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Elisa Barbieri ◽  
Marco Rodolfo Di Tommaso ◽  
Mattia Tassinari ◽  
Marco Marozzi
Keyword(s):  
Industrial Development ◽  
Design Methodology ◽  
Chinese Economy ◽  
Chinese Government ◽  
International Literature ◽  
Industrial Growth ◽  
Content Type ◽  
Industrial Policies ◽  
Analysis Methodology ◽  
The Government

Purpose China’s experience of industrial growth is noteworthy for several reasons, not least because it has made a massive use of selective industrial policies. The industrial development guidelines set by the Five-Year Plans are extensively based on the choice of “strategic” or “pillar” industries to be promoted and supported. What remains unclear is the way in which such industries are identified among many. The purpose of this paper is to propose a debate on how to improve the government choice of strategic sectors and suggests a methodology to make this choice more transparent and rigorous. Design/methodology/approach The methodology allows ranking the different industries according to their strategic importance in the Chinese economy. The authors employ an uncertainty analysis methodology to verify the robustness of the ranking. Findings The results point to a list of strategic sectors for China. Comparing the ranking of the strategic sectors to the list of strategic priorities described in the Twelfth Five-Year Plan, we find that, by and large, the ranking coincides with the list of strategic sectors of the Chinese government. Social implications The authors argue that improving the transparency and the rigor of the choice of pillar industries can be crucial for the Chinese government to maintain social legitimization in the transition to a “market” economy. Originality/value Very little is known about the choice of strategic sectors in China in the international literature. By addressing the debate on the choice of pillar industries in China, the paper discusses a topic scarcely studied offering a unique and original contribute.

Service sector creates jobs and problems for China

2018 ◽  
Keyword(s):  
Rural Women ◽  
Rural Areas ◽  
Service Sector ◽  
The Elderly ◽  
Chinese Government ◽  
Content Type ◽  
Gig Economy ◽  
Unemployment Data ◽  
The Government ◽  
To Come

Subject New unemployment data methodology. Significance China’s urban unemployment rate averaged just under 5% during the first half of 2018, according to new official statistics. The government claims that a new methodology adopted to produce them gauges the level of joblessness better than the previous, largely useless, figures. However, the new data still do not reveal the whole picture: they exclude workers in rural areas (nearly half the workforce) and mask instability in the urban job market. Impacts The growing number of workers in the gig economy will stage strikes and protests in order to improve their pay and working conditions. Rural women, the elderly, disabled and poorly educated workers in particular will struggle to find secure employment. Imbalances in the employment market will remain a serious challenge for the Chinese government for many years to come.

scholarly journals An empirical study on application and efficiency of gridded management in public service supply of Chinese Government

2017 ◽  
Vol 8 (1) ◽  
pp. 2-15 ◽  
Author(s):  
Bai XiuYin ◽  
Muhammad Imran Hanif ◽  
Li Fensheng ◽  
Muhammad Shehzad Hanif ◽  
Gu Yinhua
Keyword(s):  
Public Service ◽  
Rural Areas ◽  
Service Provision ◽  
Operation Mode ◽  
Chinese Government ◽  
Content Type ◽  
The Public ◽  
Public Service Provision ◽  
The Government ◽  
Urban And Rural Areas

Purpose Gridded management in the public service supply is still in the experience exploratory stage, and this paper aims to analyze the inherent logic and operation mode of the gridding mechanism of the public supply based on the existing theory study and practices, and verify its efficiency so as to come to the conclusion whether it could be promoted to a wider range. Design/methodology/approach The methodology applied in this paper was case study/deductive induction. Findings The grid model in the public service supply needs to be demonstrated completely in theoretical logic and operation principles before it is promoted across the country. Meanwhile, full support of the government is required in terms of service concept, function distribution, technical parameters and infrastructure. Research limitations/implications The inherent logic and operation mode of the gridding mechanism of the public service supply needs enough practice tests. The practical test of efficiency analysis of the gridding mechanism of the public service supply is not enough. Social implications This paper validated whether the gridding mechanism that originated from China’s urban management can be promoted to all over the country in the public service supply. It provides references for government policy. Originality/value This paper constructs a gridded management model for public service provision in urban and rural areas on the basis of an analysis of the plight of traditional model of public service provision, thus delivering the same standard of public service for both urban and rural areas through optimization of resource allocation without requiring more supply and fundamental change to the content of service.

scholarly journals Market simulation of traceable food in China based on conjoint-value analysis: a traceable case of pork

2020 ◽  
Vol 23 (5) ◽  
pp. 735-746
Author(s):  
Bo Hou ◽  
Linhai Wu ◽  
Xiujuan Chen
Keyword(s):  
Consumer Demand ◽  
Consumer Preferences ◽  
Safety Information ◽  
Chinese Consumers ◽  
Value Analysis ◽  
Traceability System ◽  
Market Simulation ◽  
First Choice ◽  
Food Market ◽  
The Government

The food-traceability system is considered to be one of the main measures to fundamentally prevent food-safety problems. It is of great value to study consumer demand for traceable food and market simulations that can adjust the production and supply structure of traceable food and promote traceable market development. Having sampled and interviewed 2,121 consumers in China, consumer preferences for traceable pork with different levels of safety information, and the respective market share of traceable pork with different product profiles were investigated using conjoint value analysis and the randomized first choice method. Results showed that Chinese consumers prioritized the certification of a traceable-pork safety-information attribute. Furthermore, consumers were willing to pay extra costs in order to obtain traceable safety information. However, this additional expenditure should account for no more than 30% of the price of ordinary pork, or consumer demand for safe pork decreases. Results of a market simulation also identified a type of traceable pork that had an optimal combination of attributes and met the needs of Chinese consumers. Consequently, the government should gradually promote a multilevel traceable-food market system in China by developing a combination of a certification mechanism and traceability system, and increasing financial subsidies for the construction of the traceability system.

Chinese influence on African consumer trends will grow

2017 ◽  
Keyword(s):  
South Africa ◽  
Consumer Goods ◽  
Consumer Preferences ◽  
Simultaneous Occurrence ◽  
Consumer Market ◽  
Cultural Products ◽  
Content Type ◽  
Chinese Consumer ◽  
Sub Saharan

Significance By 2025, an estimated two-thirds of African households will have discretionary income, significantly expanding the consumer pool. Growth in sub-Saharan Africa’s consumer market coincides with a regional expansion in Chinese cultural products. The simultaneous occurrence of both trends will influence long-term consumer preferences in most sub-Saharan markets, especially Nigeria and South Africa, where Chinese platforms and products are becoming established. Impacts As China expands its electronics and media presence in Africa, Chinese consumer goods will become more mainstreamed. Chinese automakers such as GAC Motors will expand their share of the Nigerian market. Through WeWallet and other Chinese fintech applications, China could become a key player in Africa’s bourgeoning e-commerce sector.

Consumer preferences towards animal-friendly fashion products: an application to the Italian market

2020 ◽  
Vol 37 (6) ◽  
pp. 661-673 ◽  
Author(s):  
Mohamed Akli Achabou ◽  
Sihem Dekhili ◽  
Anna Paola Codini
Keyword(s):  
Animal Welfare ◽  
Consumer Preferences ◽  
Consumer Preference ◽  
Value Orientation ◽  
Point Of View ◽  
Social Value ◽  
Social Value Orientation ◽  
Content Type ◽  
Fashion Products ◽  
Attitude Behavior

Purpose This paper aims to examine consumer preference for ethical fashion products by focusing on the importance of animal welfare attribute. To explain the attitude-behavior gap, this research proposes to explore the costs and sacrifices associated with the adoption of responsible behaviors. Design/methodology/approach To analyze in which manner the animal welfare attribute impacts the consumer preference, the authors carried two quantitative studies in the Italy context. The first one (n = 224) proposes to measure the importance of this attribute in the case of luxury vs accessible fashion. The second study (n = 101) examines how the attention given to animal welfare information could vary between prosocials and proselfs. Conjoint analyses that consider “proportion of real fur”; “information about animal treatment” and “price” attributes have been realized. To take into account the individuals characteristics, cluster analysis helped to identify different profiles of consumers. Findings The results reveal that even if consumers continue to prefer products made entirely from animal fur, they are sensitive to the information on the animal treatment conditions. Also, the animal welfare is not the most important criterion in explaining preference for a fashion product. This result varies, however, regarding the consumers’ social value orientation. Individuals with a high level of prosocial values give more importance to the animal welfare attribute and are less reluctant to the reduction of the proportion of real fur in the clothes. Proself consumers associate a higher sacrifice with the consumption of animal-friendly fashion products. Research limitations/implications This research enriches the limited literature on the consumers’ response to animal-friendly products. By considering the consumers’ social value orientation, it provides a better understanding of the attitude-behavior gap in animal-friendly fashion consumption. However, further studies should focus on the way of adapting communication on eco-products to the consumer profile. Moreover, it seems interesting to explore how the integration of innovative environmentally friendly materials can be accepted by the target. Replicating this research with representative consumer samples from different countries is also necessary. Practical implications From a practical point of view, this research offers implications for managers operating in fashion apparel industry by giving insights on the consumers’ preference for animal friendly fashion. Social implications This study gives recommendations to help convincing consumers about the importance of animal welfare attribute and to increase their preference for animal-friendly fashion products. Originality/value Despite the extensive use of animal fibers, fur and skins in the production of textiles, the few researchers who have shed the light on the consumers’ response to animal-friendly products have considered mainly the case of food. Also, the marketing literature gives little explanation of the attitude-behavior gap in ethical fashion consumption. By examining the consumers’ social value orientation, this study provides a better understanding of this gap.

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