Entrepreneurial orientation and performance of SMEs: the roles of marketing capabilities and social media usage

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Perengki Susanto ◽  
Mohammad Enamul Hoque ◽  
Najeeb Ullah Shah ◽  
Andel Hopi Candra ◽  
Nik Mohd Hazrul Nik Hashim ◽  
...  
Keyword(s):  
Social Media ◽  
Entrepreneurial Orientation ◽  
Marketing Capabilities ◽  
Content Type ◽  
Media Usage ◽  
The Relationship ◽  
Mediation Moderation ◽  
Moderating Role ◽  
Insight Into

Purpose Small and medium-sized enterprises (SMEs) are an important contributor to emerging countries’ economic growth. However, SMEs have been struggling to sustain their performance in a highly competitive environment. Thus, this study aims to re-examine the effect of SMEs’ entrepreneurial orientation (EO) on firms’ performance during the COVID-19. This study has also studied the moderating role of social media usage and the mediating role of marketing capabilities and social media usage. Design/methodology/approach This study used a structured questionnaire for data collection, where the unit of analysis was the manager or owner of SMEs. The data were analyzed using partial least square-structural equation modeling. Findings The findings show that an EO has a significant and positive effect on an SME’s performance, but the outcomes are conditional on the role of social media and marketing capabilities. The empirical results reveal that marketing capabilities significantly mediate the relationship between EO and SME performance. In addition, social media usage moderates the relationship between EO and SME performance and it also partially mediates the EO-performance nexus of SMEs. Finally, this study discovers that the EO-Performance nexus of SMEs is serially mediated by social media usage and marketing capabilities. Research limitations/implications This study has important implications for SMEs that are seeking to gain a competitive advantage. For example, an SME should deploy market activities through social media channels. In situations such as a pandemic and uncertainty, this could be the most effective tool. Originality/value This study builds a theory-based mediation-moderation model to explain the link between EO and SME performance. In explaining mediation-moderation effects, the current study provides insight into EO-performance relationships. Moreover, the current model facilitates exploring whether serial mediation passes through social media usage and market capabilities. Therefore, with new findings, the study extends the literature on serial mediation in the EO-performance of SMEs. Additionally, this study extends the literature on the moderating role of social media on SMEs in Indonesia, which has not been investigated. Besides, the current study adds new insight into the EO-performance of SME in COVID-19 condition.

The moderating role of social media usage in the relationship among multicultural experiences, cultural intelligence, and individual creativity

2017 ◽  
Vol 30 (2) ◽  
pp. 265-281 ◽  
Author(s):  
Shangui Hu ◽  
Jibao Gu ◽  
Hefu Liu ◽  
Qian Huang
Keyword(s):  
Social Media ◽  
Cultural Intelligence ◽  
University Administrators ◽  
Experiential Learning Theory ◽  
Content Type ◽  
Media Usage ◽  
Multicultural Experiences ◽  
The Relationship ◽  
Moderating Role

Purpose The purpose of this paper is to explore the moderating role of social media usage in the relationship among multicultural experiences, cultural intelligence, and creativity. Design/methodology/approach This study conducted a questionnaire survey in three public universities in China and obtained 310 useful responses from international students. Findings The authors categorized social media usage into informational and socializing usage. Findings show that socializing social media usage strengthens the relationship between multicultural experiences and cultural intelligence, whereas informational social media usage does not strengthen such relationship. Research limitations/implications The findings suggest that practitioners, such as managers or university administrators, should focus on well-designed multicultural activities in the development of individual creativity. They should also acknowledge the enabling role of cultural intelligence in developing individual creativity and realize that social media usage should be differentiated from the outcomes of its usage. Originality/value This study contributes to the knowledge on the moderating role of social media usage in the relationship between multicultural experiences and creativity based on experiential learning theory. The study presents the relationship among multicultural experiences, cultural intelligence, and creativity. Moreover, by investigating the moderating roles of informational and socializing social media usage, the authors presented that an IT contingent view of multicultural experiences is helpful in understanding the relationship between multicultural experiences and cultural intelligence.

Employer brand, person-organisation fit and employer of choice

2019 ◽  
Vol 48 (3) ◽  
pp. 799-823 ◽  
Author(s):  
Karnica Tanwar ◽  
Amresh Kumar
Keyword(s):  
Social Media ◽  
Structural Equation ◽  
Content Type ◽  
Moderation Analysis ◽  
Employer Brand ◽  
Employer Of Choice ◽  
Employer Attractiveness ◽  
The Relationship ◽  
Moderating Role

Purpose The purpose of this paper is to explore the relationship between employer brand dimensions and employer of choice (EOC). The paper also analyses the role of person-organisation fit in transferring employer brand dimensions to EOC status, and the moderating role of social media in the relationship between person-organisation fit and EOC. Design/methodology/approach Factor analysis has been conducted to validate the “employer attractiveness” scale for identifying the dimensions of employer brand. Structural equation modelling has been used to conduct mediation and moderation analysis. The results are based on the perceptions of college students regarding employer brand dimensions and EOC status. Findings The paper provides empirical insights on how the person-organisation fit helps in transferring employer brand dimensions to EOC status. The results indicate that the person-organisation fit acts as a full mediator, indicating that for becoming a EOC, the dimensions of employer brand must be linked to the person-organisation fit. Also, the moderation analysis results highlight the importance of social media towards obtaining EOC status. Originality/value The authors believe that the study is the first of its kind to investigate drivers of EOC, and to identify the role of the person-organisation fit as a mediating variable and social media as a moderating variable.

scholarly journals Impact of founder CEO and CEO ownership on entrepreneurial orientation, moderating role of CEO narcissism

2019 ◽  
Vol 13 (2) ◽  
pp. 153-167 ◽  
Author(s):  
Aiza Shabbir ◽  
Shazia Kousar
Keyword(s):  
Entrepreneurial Orientation ◽  
Design Methodology ◽  
Sampling Method ◽  
Content Type ◽  
Validated Questionnaires ◽  
Direct Association ◽  
Ceo Narcissism ◽  
The Relationship ◽  
Moderating Role

Purpose This study aims to explore the moderating impact of narcissism overload on the relation between founder CEO and entrepreneurial orientation (EO) in registered private schools of Pakistan. Design/methodology/approach Data were collected through a stratified random sampling method with the help of previously validated questionnaires. A sample of 121 replies was gathered for analysis. SPSS has been used to find the results. Findings Results depict that CEO narcissism moderates the relation between founder CEO and EO and does not moderate the relationship between and CEO ownership and EO. Originality/value Many studies focused on the founder personality characteristics (such as generalized self-efficacy or locus of control) are not directly observed, but rather inferred their effect indirectly. The study contributes to examine how the founder CEO variable interacts with CEO personality to influence EO. This study will propose a practical approach to investigate whether and how the narcissism constructs moderate the founder CEO–EO relationship. Direct association between stock ownership and EO will also be examined.

The moderating role of environmental munificence on innovativeness in B2B markets

2019 ◽  
Vol 35 (5) ◽  
pp. 795-802
Author(s):  
Misra Cagla Gul
Keyword(s):  
Multiple Regression ◽  
Market Orientation ◽  
Entrepreneurial Orientation ◽  
Positive Impact ◽  
Middle Level ◽  
Content Type ◽  
Environmental Munificence ◽  
The Relationship ◽  
Moderating Role

Purpose The purpose of this paper is to understand the relationship between two business orientations, namely, entrepreneurial orientation and market orientation, and innovativeness taking into account the moderating influence of environmental munificence. Design/methodology/approach This is a multiple respondent quantitative study. A total of 312 marketing managers middle level and above from 79 firms participated in the survey. Multiple regression and hierarchical multiple regression was the method of choice for data analysis. Findings Findings indicate that environmental munificence moderates the entrepreneurial orientation – innovativeness relationship. Findings reveal that even though a significant impact of entrepreneurial orientation is not present on innovativeness, this insignificance may be due to environmental munificence. Market orientation has a direct positive impact on innovativeness, and environmental munificence negatively moderates this relationship suggesting that when the environment is less munificent, the market orientation – innovation link becomes stronger. Practical implications Managers should be aware that the more munificent an environment becomes, having an entrepreneurial orientation will be more important for innovativeness. In addition, results of this study suggest that being market oriented more strongly impacts a firm’s ability to innovate in non-munificent environments where growth opportunities are undesirable. Originality/value This study is unique in that it is a multi-respondent study with respondents from different layers of each participating organization, incorporating the moderating impact of the business environment’s munificence on business orientations–innovativeness relationship.

Relationships among absorptive capacity, creativity and job performance: the moderating role of social media usage

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Huseyin Ince ◽  
Salih Zeki Imamoglu ◽  
Hulya Turkcan
Keyword(s):  
Social Media ◽  
Job Performance ◽  
Absorptive Capacity ◽  
Structural Equation ◽  
Equation Modeling ◽  
Content Type ◽  
Media Usage ◽  
The Impact ◽  
Moderating Role

PurposeThis paper investigates the impact of absorptive capacity (ACAP) on creativity and the effect of creativity on job performance. Further, the study investigates the moderating role of social media usage on the ACAP–creativity link and the creativity–job performance link. Accordingly, drawing on the ACAP perspective and social exchange theory (SET), the study develops a conceptual model and tests the proposed relationships.Design/methodology/approachThe paper empirically tests the developed model using 512 survey responses from research and development (R&D) employees. Data were factor analyzed, and path estimates were determined using structural equation modeling to test the hypotheses.FindingsThe results reveal that (1) individual ACAP is positively related to creativity; (2) creativity is positively associated with job performance and (3) social media usage positively moderates the relationship between individual ACAP and creativity.Originality/valueThis paper contributes to the ACAP and creativity literature by establishing a comprehensive and empirically grounded framework that enlightens the relationships between ACAP, creativity, job performance and the moderating role of social media usage.

Determinants of Muslims’ willingness to pay for halal certified food

2019 ◽  
Vol 11 (6) ◽  
pp. 1225-1243 ◽  
Author(s):  
Seyed Mehrshad Parvin Hosseini ◽  
Maryam Mirzaei ◽  
Mohammad Iranmanesh
Keyword(s):  
Willingness To Pay ◽  
Religious Commitment ◽  
Policy Makers ◽  
Content Type ◽  
Halal Food ◽  
The Relationship ◽  
Positive Effect ◽  
Moderating Role ◽  
Insight Into

Purpose This study aims to investigate the factors that motivate Muslim consumers to pay for halal-certified food. Design/methodology/approach Data were collected through a survey of 272 Muslim consumers in Malaysia. The data were analyzed using the partial least squares technique. Findings The results showed that animal slaughter, halal logo, food quality and religious commitment have a positive effect on the willingness to pay for halal food. Religious commitment positively moderates the relationship between storage and transportation and the willingness to pay for halal-certified food. Practical implications Policy makers as well as managers of halal food companies can benefit from this study which provides insight into ways to increase demand for halal food. Originality/value The findings contribute to the literature on halal foods by illustrating the factors that determine Muslim consumers’ willingness to pay for halal food. This study also extends the literature by testing the moderating role of religious commitment.

scholarly journals The relationship between subjective happiness and social media usage during the COVID-19 pandemic: the moderating role of resilience

2021 ◽  
Vol 38 (2) ◽  
pp. 105-112
Author(s):  
Sonia Khodabakhsh ◽  
Somaye Ahmadi
Keyword(s):  
Mental Health ◽  
Social Media ◽  
Mental Health Professionals ◽  
Significant Negative Correlation ◽  
Subjective Happiness ◽  
Media Usage ◽  
Resilience Scale ◽  
The Relationship ◽  
Moderating Role

The COVID-19 pandemic has had an impact on individuals’ mental health. Individuals have tended to obtain information about the pandemic from social media. With the aim of exploring the relationship between subjective happiness and social media usage during the COVID-19 pandemic and the possible moderating role of resilience in this relationship, we asked 277 young adults in Iran to complete a number of online questionnaires, including a demographic questionnaire, a survey on social media usage, a subjective happiness scale and a brief resilience scale. The results showed that there is a significant negative correlation between social media usage and subjective happiness. In terms of the different degrees to which resilience can act as a moderator, our findings showed that when resilience is average or high, the relationship between social media usage and subjective happiness is significant. This study has implications for mental health professionals seeking knowledge about happiness during periods of adversity.

The Paradoxical Effect of Social Media Usage on Developer Creativity and the Moderating Role of Openness to Experience

2021 ◽  
Vol 32 (3) ◽  
pp. 29-45
Author(s):  
Yumeng Miao ◽  
Rong Du ◽  
Veda C. Storey
Keyword(s):  
Social Media ◽  
Openness To Experience ◽  
Paradoxical Effect ◽  
Software Developers ◽  
Media Usage ◽  
Software Companies ◽  
The Impact ◽  
The Relationship ◽  
Moderating Role

Developer creativity is vital for software companies to innovate and survive. Studies on social media have yielded mixed results about its impact on creativity due to the ubiquitous nature of social media. This research differentiates the effects of informational and socializing social media usage on both incremental and radical creativity and explore the moderating role of a developer's openness to experience. Based on a survey of software developers, the authors show that openness positively moderates the impact of informational social media usage on incremental and radical creativity and negatively moderates the impact of socializing social media usage on both types of creativity. There is a stronger positive moderation for the relationship between informational social media usage and radical creativity compared to incremental creativity. The results provide a foundation for understanding explanations of the paradoxical effect of social media usage on creativity.

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