scholarly journals What makes a good paper? Analytic and Continental ideals in consumer culture theory

2019 ◽  
Vol 22 (3) ◽  
pp. 270-277
Author(s):  
Domen Bajde ◽  
Ahir Gopaldas
Keyword(s):  
Creative Writing ◽  
Consumer Culture ◽  
Design Methodology ◽  
Academic Journals ◽  
Culture Theory ◽  
Content Type ◽  
Good Paper ◽  
Holistic Interpretation ◽  
Analytic Ideals ◽  
Consumer Culture Theory

Purpose This paper aims to illuminate the characteristics of Analytic and Continental scholarship to generate a deeper appreciation for both writing styles in the consumer culture theory (CCT) community. Design/methodology/approach Two CCT researchers discuss the merits of Analytic and Continental scholarship in an accessible dialogical format. Findings Analytic ideals of scholarship, espoused by elite academic journals, include conceptual rigor, logical claims, theoretical coherence, researcher agnosticism and broad generalizability. Continental ideals of scholarship, more likely to be espoused by niche and/or critical journals, include creative writing, holistic interpretation, intellectual imagination, political provocation and deep contextualization. Originality/value This dialogue may build more understanding across variously oriented scholars, literatures, and journals in the CCT community.

The labors of the Odysseans and the legacy of the Odyssey

2014 ◽  
Vol 6 (3) ◽  
pp. 379-404 ◽  
Author(s):  
Russell Belk
Keyword(s):  
Consumer Research ◽  
Consumer Culture ◽  
Design Methodology ◽  
50Th Anniversary ◽  
Critical Event ◽  
Culture Theory ◽  
Content Type ◽  
Research Paradigms ◽  
Retrospective Assessment ◽  
Consumer Culture Theory

Purpose – The purpose of this paper is to review the 1985-1991 project called “The Consumer Behavior Odyssey”, including a retrospective assessment of its context and role in influencing consumer research paradigms. Design/methodology/approach – The study is based on personal recollections, introspective fieldnotes from the Odyssey and various publications and videos that emerged from the project. It also reflects on several subsequent “inside” and “outside” accounts of the project and its impact. Findings – The paper concludes that the Odyssey was a critical event within a nexus of other critical events that helped precipitate what is now widely called Consumer Culture Theory. It was a highly visible project that acted as a lightning rod that attracted both supporters and opponents at the time, but that ultimately helped carve out a place for interpretive, qualitative, visual and ethnographic consumer research within business schools. Originality/value – Although there were a number of methodological and research outputs from the Odyssey during the 1980s and early 1990s and there have been several recent “outside” appraisals of its influence since then, there has been only one subsequent “inside” account of its ontological and epistemological impact − a 2011 video made for the 50th anniversary of the major funding organization for the project, the Marketing Science Institute. This paper offers a more extensive appraisal by one of the project’s leaders.

HIPSTERS VERSUS POSERS: FANNISH SPLIT IN THE INDIE MUSIC WORLD

2021 ◽  
Vol 22 (3) ◽  
Author(s):  
RODRIGO C. T. CAVALCANTI ◽  
ANDRÉ L. M. SOUZA-LEÃO ◽  
BRUNO M. MOURA
Keyword(s):  
Consumer Culture ◽  
Design Methodology ◽  
Online Discussion ◽  
Discussion Forums ◽  
Culture Theory ◽  
Relational Dynamics ◽  
Online Discussion Forums ◽  
Fan Communities ◽  
Indie Music ◽  
Consumer Culture Theory

ABSTRACT Purpose: Web 2.0 technologies have enhanced relational dynamics in fan communities. Indie music fans significantly identify themselves with the genre and participate in these communities within a music industry reinvention scenario. Based on the Foucauldian perspective, by sharing knowledge about media products, fans manifest truths capable of expressing subjectivities - parrhesia, a way of mutually affecting different truths. Thus, the aim of the present study is to analyze how parrhesia is operated in interactions among indie music fans. Originality/value: The present research expands an important theoretical-investigative path in the consumer culture theory (CCT) field by adopting Michel Foucault’s later theoretical cycle, which addresses the construction of subjectivities. Design/methodology/approach: Netnography of interactions among indie music fans was carried out in one of the largest online discussion forums on the topic. Findings: Heated discussions observed in the investigated community often create a split that shows a dispute focused on defining what being an indie music fan means. Based on disruptive parrhesia anchored in moral backgrounds associated with erudition and collectivism versus hedonism and individuality, self-declared true fans and those who seek fun establish alter-subjectivities as hipsters and posers.

Muslim male segmentation: the male gaze and girl power in Malaysian vampire movies

2017 ◽  
Vol 8 (1) ◽  
pp. 95-106 ◽  
Author(s):  
Thanaseelen Rajasakran ◽  
Santhidran Sinnappan ◽  
Thinavan Periyayya ◽  
Sridevi Balakrishnan
Keyword(s):  
Feminist Theory ◽  
Consumer Culture ◽  
Film Studies ◽  
Future Research ◽  
Culture Theory ◽  
Girl Power ◽  
Content Type ◽  
Gender Biases ◽  
And Gender ◽  
Consumer Culture Theory

Purpose The purpose of this paper is to propose and develop a distinct perspective from the consumer culture theory in the context of Muslim consumers, marketing and the feminist theory. Design/methodology/approach This paper is based on a critical review of the literature for insights into the consumer culture theory in the context of Muslim consumers, Islamic marketing paradigm and the feminist theory. Findings The study suggests that scholars in the area of marketing may consider drawing on the theory of Islamic consumer culture, film and feminist theory. This theory can be used as a platform to understand the Muslim mind and the related cultural traits to create greater engagement and interest in Malaysian horror genres among local and international audience. The Malaysian local horror genres currently have an interesting blend of Islam, local culture and gender biases addressing the universal concept of good against the evil forces, and this has the potential of offering new experiences to especially international audiences. Research limitations/implications This study is purely theory-based and is aimed at knowledge development in this field of Islamic consumer culture. It also invites academics to engage in scholarly activities toward theory building in this area. Practical implications The study provides directions for areas of possible future research in Islamic marketing, consumer culture and film studies. Social implications This study intends to broaden the research efforts in Islamic consumer culture marketing in terms of innovative ways to serve this growing Muslim market. Originality/value This study contributes to the discipline by providing new perspectives in Islamic consumer culture inquiry in the context of film studies.

scholarly journals Resisting to Game of Thrones: a fannish agonism

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Thiago Ianatoni Camargo ◽  
André Luiz Maranhão de Souza-Leão ◽  
Bruno Melo Moura
Keyword(s):  
Design Methodology ◽  
Research Question ◽  
Culture Theory ◽  
Content Type ◽  
Consumer Resistance ◽  
The Media ◽  
Market Practices ◽  
Resistance To Power ◽  
Consumer Culture Theory ◽  
Game Of Thrones

PurposeFans have been characterized as specialized consumers who often express disagreements with the entertainment industry's decisions, especially when it comes to the original content of the works that serve as the basis for the development of media products, evidencing a kind of consumer resistance. Under a Foucauldian perspective aligned with the consumer culture theory (CCT), power relations are established in a dynamic of power exercise and resistance to power. Based on this, the authors pose the following research question: how do fans of media products resist the changes made by the entertainment industry in relation to their canons?Design/methodology/approachThe authors adopted the Foucault's genealogy of power as a method, analyzing the comments posted on the Westeros.Org website, the main discussion forum of fans of A Song of Ice and Fire (ASoIaF) book series and Game of Thrones (GoT) TV series.FindingsThe findings reveal ways of resistance in relation to the adaptation of the media text permeated by an entertainment dispositif, which considers the adaptation legitimate, and a fannish dispositif, which criticizes the way this adaptation was made. However, their empirical categories reveal that they are forged not only from singularities but also from overlaps. The authors conclude, therefore, that this process occurs in an agonist way, in which conflicts are fought as a reciprocal incitement revealing a productive and ethical relationship.Originality/valueThe agonism shows how consumers can simultaneously be led to incorporate and resist to discourses and market practices. This demonstrates how resistance is not necessarily a force opposed to another, but a dynamic of reciprocal negotiation.

The Hijabi self: authenticity and transformation in the Hijab fashion phenomenon

2018 ◽  
Vol 9 (2) ◽  
pp. 296-304 ◽  
Author(s):  
Noha El-Bassiouny
Keyword(s):  
Consumer Culture ◽  
Design Methodology ◽  
Methodological Approach ◽  
Content Type ◽  
Consumer Experiences ◽  
Study Methodology ◽  
Research Questions ◽  
Fashion Designers ◽  
Consumer Culture Theory ◽  
Practical Implications

PurposeThe purpose of this paper is to delve into the intricate relationships between hijab culture and consumption. The research questions whether the hijab consumption phenomenon is an icon of fashion or an authentic blend of religious and cultural tenets.Design/methodology/approachThe research uses a netnographic approach in a qualitative manner similar to ethnography on the internet. An online forum is created on social media for Egyptian hijabista consumers, who reflect on their self-transformations with respect to the hijab phenomenon.FindingsThe findings of the study provide insights relevant to the consumer experiences of the hijab fashion phenomenon. The results are analyzed using Holt’s (1995) consumption parabola, where the insights show the consumption as experience, integration, play and classification metaphors in action. Most insights show that the hijab fashion experience combines authentic religious meanings with cultural ones.Research limitations/implicationsThe study methodology used is qualitative, thereby putting limitations on generalizing the findings to other consumers and contexts.Practical implicationsThe findings are relevant to fashion designers and fashion marketers who aim at understanding the hijabista culture.Social implicationsThe results are relevant to consumer culture theorists as well as to macromarketing researchers looking at authenticity in the hijab fashion phenomenon. The research is also relevant in understanding the hijabista culture, which is a growing consumer culture around the globe.Originality/valueThe research combines the literatures on consumer culture theory, self-transformations and authenticity with regards to the hijab consumption phenomenon. Such relationships were not explored previously in the literature. The methodological approach is also novel.

Looking at Innovation through CCT Glasses: Consumer Culture Theory and Google Glass Innovation

2013 ◽  
Vol 1 (1) ◽  
pp. 38-54 ◽  
Author(s):  
Stefano Pace
Keyword(s):  
Innovation Diffusion ◽  
Consumer Culture ◽  
Preliminary Analysis ◽  
Consumer Behaviour ◽  
New Product ◽  
Google Glass ◽  
Culture Theory ◽  
Cultural Determinants ◽  
Functional Features ◽  
Consumer Culture Theory

Today innovation can be so radical and futuristic that common models of innovation diffusion might not be enough. The success of an innovation relies on the functional features of the new product, but also on how consumers shape the meaning of that innovation. Consumer Culture Theory (CCT) can help managers by focusing on the cultural determinants of consumer behaviour. The work provides a preliminary analysis of how consumers elaborate the cultural platform that will determine the degree of success of the upcoming innovation Google Glass.

scholarly journals Which cues cause consumers to perceive brands as more global? A conjoint analysis

2015 ◽  
Vol 32 (6) ◽  
pp. 606-626 ◽  
Author(s):  
Sarah De Meulenaer ◽  
Nathalie Dens ◽  
Patrick De Pelsmacker
Keyword(s):  
Cluster Analysis ◽  
Conjoint Analysis ◽  
Consumer Culture ◽  
Design Methodology ◽  
Product Category ◽  
Relative Importance ◽  
Brand Name ◽  
High Involvement ◽  
Content Type ◽  
Practical Implications

Purpose – The purpose of this paper is to investigate how the globalization (vs localization) of different cues (advertising copy, brand name, spokesperson, brand logo) influences consumers’ perceived brand globalness. Design/methodology/approach – The authors conducted conjoint analyses for two products differing in product category involvement (chocolates vs computer) with 200 consumers from the Netherlands. Additionally, based on cluster analysis, the authors divide respondents into two groups: local vs global consumer culture individuals, and the authors compare the results of the conjoint analysis for these two clusters. Findings – Advertising copy is most important in determining perceived brand globalness. The spokesperson and the brand logo determine perceived brand globalness more strongly for a low-involvement product, whereas the brand name is more important for a high-involvement product. Further, the spokesperson and the brand logo are relatively more important for global consumer culture individuals, while local consumer culture individuals find the brand name and advertising copy relatively more important. Practical implications – The most important cue to position a brand as global is the advertising copy. Brand managers of a low-involvement product and/or targeting global-minded consumers should concentrate on the spokesperson and the brand logo to position their brand. Managers of a high-involvement product and/or targeting local-minded people should focus on the brand name. Originality/value – While a number of researchers have emphasized the importance of perceived brand globalness for international consumer behavior, the present study is the first to the authors’ knowledge to investigate the relative importance of different cues in creating perceptions of brand globalness.

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