Consumer buying behavior, sense of security and basic economic knowledge among young consumers with ASD-Asperger syndrome: an exploratory study

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Bożena Frączek ◽  
Katarzyna Plutecka ◽  
Anna Gagat-Matuła ◽  
Anna Czyż
Keyword(s):  
Consumer Behavior ◽  
Asperger Syndrome ◽  
Communication Disorders ◽  
Control Group ◽  
Survey Questionnaire ◽  
Economic Knowledge ◽  
Buying Behavior ◽  
Content Type ◽  
Sense Of Security ◽  
Consumer Buying Behavior

Purpose The purpose of this study is to identify consumer buying behavior, sense of security on the market and basic economic knowledge among young people with autism spectrum disorder (ASD) – Asperger Syndrome, while the empirical goal is the development of conclusions and implications, which may be used in consumer strategies. Design/methodology/approach The research consisted of a pilot study and used the diagnostic survey method. A survey questionnaire of the own devising was used. The study used a purposive (arbitrary) sample. This was a non-probability respondent sample, consisting of subjective selection by researchers among a selected closed representative sample, the aim of which was to test the research tool (survey questionnaire) during the pilot study. The survey questionnaire was constructed on the basis of theoretical assumptions explaining consumer buying behavior and on a literature review regarding research conducted in this area. The study was conducted on adolescents aged between 16 and 19 years of age, 40 of whom suffered from ASD – Asperger syndrome and 50 of whom were without ASD – Asperger syndrome (control group). Findings The results indicate a limited range of consumer behaviors, a relatively poor sense of security in consumer (retail) spending and a limited understanding of fundamental consumer issues among young consumers with ASD – Asperger syndrome in comparison to people from the control group. Practical implications This study suggests that marketers should prepare diverse means of communication with consumers and a variety of sales strategies targeted at consumers with communication disorders. The research may be extended to include the large number of factors that influence consumer behavior among people with ASD – Asperger syndrome, together with the determination of the predictors. The factors contribute to a varying extent to constant changes in consumer behavior, which makes it necessary for longitudinal or even cyclical studies to be carried out. In further research, the research tool should be improved in terms of more precise questions relevant to a given issue and random sampling should be implemented. Social implications The research concept can be transferred to other vulnerable groups with communication disorders (e.g. with hearing disorders). Originality/value To the best of the author’s knowledge, this study is the first to investigate selected aspects of consumer (and financial consumer) behavior among young people with ASD – Asperger syndrome.

scholarly journals The impact of Covid-19 on E-business practices and consumer buying behavior in a developing country

2021 ◽  
Vol 10 (38) ◽  
pp. 97-112
Author(s):  
Fakhr E Alam Afridi ◽  
Shahid Jan ◽  
Bushra Ayaz ◽  
Muhammad Irfan
Keyword(s):  
Consumer Behavior ◽  
Structural Equation Modelling ◽  
Structural Equation ◽  
Developing Economies ◽  
Business Practices ◽  
Buying Behavior ◽  
Equation Modelling ◽  
The Impact ◽  
Modelling Approach ◽  
Consumer Buying Behavior

Online trade has shown a sharp increase since the outbreak of pandemic Coronavirus. The COVID-19 has affected almost all financial and business activities around the world, even in Pakistan. It has changed the way consumers used to shop before the pandemic outbreak. Many companies until recently have developed and created their online stores and making up the most of their sales using internet channel. Consumer have no other choice but shop from home. In this research study, we discuss the impact of COVID-19 on e-business practices and consumer behavior in Pakistan. The theory of acceptance model has been applied where consumer behavior, e-business, and COVID-19, and posted as a key construct of the proposed research model. Structural Equation Modelling approach has been used to examine the interrelationship of variables of research. We applied two-step recommended Structural Equation Modelling approach, first, validate the constructs by using Confirmatory Factor Analysis, and then conducted Structural Equation Modelling path analysis and report the results, which indicated that in the present scenario COVID-19 has significantly impacted both e-businesses and consumer buying behavior in the context of Pakistan. This research briefly highlights the e-commerce trends and discusses the rapidly growing scope for online businesses and makes several future research suggestions, especially in the context of cultural and other barriers such as digital payment adoption in developing economies. This study limitation is the study sample and context-specific to Pakistan.

scholarly journals LANGUAGE CHARACTERISTICS OF BEAUTY PRODUCT ADVERTISEMENTS

2020 ◽  
Vol 17 (1) ◽  
pp. 80
Author(s):  
Yenny Lestari Br. Sembiring ◽  
Berlin Sibarani ◽  
Lince Sihombing
Keyword(s):  
Consumer Behavior ◽  
Strong Relationship ◽  
Prepositional Phrase ◽  
Buying Behavior ◽  
Nominal Phrase ◽  
Detailed Explanation ◽  
Passive Sentence ◽  
Language Characteristics ◽  
Beauty Products ◽  
Consumer Buying Behavior

The objectives of this study are to describe the linguistics characteristics of beauty product advertisements, to investigate the influence of buyer behaviors towards the beauty products advertisements. The data for the study were phrases, and sentences drawn from selected beauty products advertisemets. The linguistics characteristics of language are analysed based on Chaer theory and the influence of the consumer behaviors is based on Rapp and Collins theory. The results showed that (1) Based on the sentence,which is devided into(a) naturalness and unnatural (b) Number of sentence forming clauses (c) active and passive sentence. (2) based on phrase, which is divided into (a) basic phrase and derivative phrase, (b) phrase function,which divided into nominal phrase, verbal phrase, adjective phrase, and prepositional phrase.(3) Based on language functionm which divided into (a) evocative, informative, persuasive and powered language. Based on the result of study, it can be seen that the number of no advertisement factors presentations on on consumer buying behavior was 62,6 %, while the advertising language factors was only 37,4 %. This means that the language of beauty product advertising does not have a strong relationship with consumer buying behavior. The language is only able to trigger consumer to look for more detailed explanation and find more information from more trusted sources. Therefore, the language of advertising has a relationship that is not strong and indirect with buying behavior by consumers.  Keywords: Linguistic Characteristics, Consumer Behavior, Beauty Products, Advertisement. 

scholarly journals A CONSUMER BUYING BEHAVIOR WHILE PURCHASING LAPTOPS IN TIRUPATTUR TOWN

2016 ◽  
Vol 4 (10(SE)) ◽  
pp. 1-8
Author(s):  
M. Saravanan
Keyword(s):  
Consumer Behavior ◽  
Consumer Research ◽  
Fast Moving ◽  
Computer Hardware ◽  
Buying Behavior ◽  
The People ◽  
Consumer Buying Behavior

The technology is changing so fast with the development of computer hardware. It has observed that last two decade the purchase of laptop has increased significantly. Now laptop purchase is feeling like purchases of fast moving consuming item. This signifies that the people are very much interested to handle technological instruments in their day to day activities. The laptop is the main sources of communication worth intra and intercommunication among the people. The laptop companies in Tirupattur are interested to study the buying behavior while purchasing towards laptop. In order to develop a framework for the study consumer behavior it is helpful to begin by considering the evolution of the field of consumer research and the different paradigms of thought that have influenced that discipline. As describe in this article, a set of dimensions can be identified in the literature, which can be used to characterize and differentiate, the various perspective on consumer research.

scholarly journals A Study on Consumer Buying Behavior towards Branded Apparels at Pandemic Times

2021 ◽  
Vol 23 (08) ◽  
pp. 672-677
Author(s):  
Basaveshwar Dhannurkar ◽  
◽  
Dr. B S Hugar ◽  
Keyword(s):  
Consumer Behavior ◽  
Buying Behavior ◽  
The Government ◽  
Consumer Buying Behavior

COVID-19 has slowed down sales for businesses across various industries. Especially the apparel brand lies under the non-essentials category. But as the government starts to relax the lockdowns and restrictions, it’s time to get back to business. Although this time, apparel businesses need to be aware of how their consumer’s behavior has evolved during this period. In this article, I am trying to bring what we have learned about the change in consumer behavior and how apparel brand Company can adapt it.

Social media and consumer buying behavior decision: what entrepreneurs should know?

2020 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Ramo Palalic ◽  
Veland Ramadani ◽  
Syedda Mariam Gilani ◽  
Shqipe Gërguri-Rashiti ◽  
Leo–Paul Dana
Keyword(s):  
Social Media ◽  
Design Methodology ◽  
Marketing Strategies ◽  
Buying Behavior ◽  
Online Questionnaire ◽  
Content Type ◽  
Know How ◽  
Two Factors ◽  
Practical Implications ◽  
Consumer Buying Behavior

PurposeThis paper aims to investigate the impacts of social media on the Pakistani consumers' buying behavior, which could be reflected in either complex buying, variety seeking, dissonance reducing or habitual buying. Entrepreneurs need to know how their loyal and prospective customers feel, think and how do they decide on purchasing certain products and services.Design/methodology/approachThe self-administered online questionnaire is used to collect feedback from consumers in order to analyze the data and come up with the findings. A sample size of 396 respondents was used to analyze and find a relationship between social media and consumer buying behavior.FindingsSocial media is found to have a partially significant impact on Pakistani consumers' buying behavior; word of mouth and content credibility are the two factors that influence Pakistani consumers' buying behavior. Pakistani consumers, below the age of 40, possess more complex buying behavior, which alerts entrepreneurs to consider it for their future marketing strategies.Practical implicationsEntrepreneurs should make an effort to be differentiated from others while keeping customers aware of the products they provide. In addition, customers should not spend too much time when comparing brands; rather, businesses should make it more captive.Originality/valueThis paper provides different results in comparison to the previous studies, in terms of the factors influencing consumers' buying behavior.

Probabilistic Models of Consumer Buying Behavior

1964 ◽  
Vol 28 (4) ◽  
pp. 27-31 ◽  
Author(s):  
Alfred A. Kuehn ◽  
Ralph L. Day
Keyword(s):  
Consumer Behavior ◽  
Predictive Models ◽  
Choice Behavior ◽  
Probabilistic Models ◽  
Probabilistic Approach ◽  
Brand Choice ◽  
Buying Behavior ◽  
Consumer Buying Behavior

Does it make sense to classify consumers as users and nonusers? As heavy and light users? As users of brand X rather than brand Y? Do American consumers fit into such neat categories? Or is it likely that their brand choice behavior is more subtle, less susceptible to exact categorization? This article shows how traditional, static approaches are inadequate for predicting consumer behavior. It offers an alternative: the dynamic, probabilistic approach which can sharpen analysis and yield better predictive models.

An empirical approach to consumer buying behavior in Indian automobile sector

2016 ◽  
Vol 48 (3) ◽  
pp. 156-162 ◽  
Author(s):  
Prateek Maheshwari ◽  
Nitin Seth ◽  
Anoop Kumar Gupta
Keyword(s):  
Positive Impact ◽  
Research Work ◽  
Central India ◽  
Sales Force ◽  
Buying Behavior ◽  
Global Business ◽  
Content Type ◽  
Effective Advertising ◽  
The Impact ◽  
Consumer Buying Behavior

Purpose – In today’s highly competitive business scenario, advertising symbolizes one of the key marketing activities. The purpose of this paper is to understand the relationship between advertisement effectiveness and consumer buying behavior for major automobile companies of central India. Design/methodology/approach – A judicious mix of qualitative (focus group and Delphi technique) and quantitative (structured questionnaire survey) research methods was used for the present study. Findings – Study found that for automobile sector, effective advertisements have a positive impact on consumer buying behavior. It suggests that customer’s attitude can be shaped favorably through effective advertising. Automobile companies must arrange special training sessions and learning programs for their sales force to ensure supportive customer purchasing behavior. Research limitations/implications – The scope of the present study is limited to major automobile companies of central India only. Although, the findings can be interpreted and generalized in a global business scenario. Originality/value – The research work is first of its kind that attempts to study the impact of effective advertising on consumer buying behavior in Indian automobile context. The findings and recommendations can be used for strategic planning of training sessions and workshops for different stakeholders in automobile industry.

Exploring the motives behind the purchase of western imported food products. A phenomenological study from a Muslim-dominated region

2020 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Syed Faheem Hasan Bukhari ◽  
Frances M. Woodside ◽  
Rumman Hassan ◽  
Saima Hussain ◽  
Sara Khurram
Keyword(s):  
Consumer Behavior ◽  
Religious Commitment ◽  
Food Products ◽  
Purchase Behavior ◽  
Buying Behavior ◽  
Content Type ◽  
Study Results ◽  
Majority Population ◽  
Imported Food ◽  
Muslim Majority

Purpose The usage and preference of western imported food in a Muslim-majority state signifies its importance and relevance in a specific culture. However, the inclination and preference toward imported food products must be backed by a strong motivation, when the religion of Islam does not permit overspending yet the amount spent on such imported food products is overwhelming. Hence, the purpose of this study is to explore the motivation behind this behavior. Design/methodology/approach This is a qualitative study, and in-depth semi-structured interviews were conducted with 90 participants comprising professionals, housewives and university students from eight cities in Pakistan, which represented different regions and demographic variables. These were Karachi, Lahore, Islamabad, Peshawar, Quetta, Hyderabad, Faisalabad and Larkana. The technique used to analyze the qualitative interview findings was thematic content analysis. To confirm the results, Leximancer software Version 4.5 was used to reanalyze and validate them. Moreover, the purposive sampling method has been used in this research. Findings The findings from the qualitative-focused interviews revealed that the product attributes of packaging with attractive colors, design, size, overall quality material, taste and labeling with maximum product information influenced their purchase behavior. The vast majority reported that food products coming from the west needed to be halal, and this is an important deciding factor for purchase. Also, the level of religiosity related to western imported food buying behavior varies from city to city, which itself an interesting finding from a Muslim-majority population. Brand trust, loyalty, satisfaction, subjective norms were influential factors for Muslim consumers’ purchase behavior. Research limitations/implications This paper is qualitative in nature, and therefore, the generalizability of the study results is limited. Also, this study only focused on Muslim consumer buying behavior from a Muslim-dominated country. Practical implications This study is instrumental for western food producers and exporters, providing valuable information about the motives behind the purchase of western imported food products in Pakistan, and by extension, potentially in Muslim countries in general. The study’s findings would add value to the field of consumer behavior, in which little research has been conducted on the relationship between consumer motives in context with Muslims’ consumer behavior toward western imported food products. Social implications The presence of western imported food products may give better options for consumers so that they can pick a quality product for their own and family usage. The placement of the halal logo and extra care of halal ingredients also assures the religious and cultural requirements, enabling the western imported food products to penetrate quickly. Originality/value The findings of the qualitative-focused interviews revealed that the level of religiosity varies from city to city. Even though the core religion is Islam, the level of religious commitment varies in different cities when it comes to the purchase of western imported food products. The interview findings discovered some reasons behind this behavior such as consumer demographic profile, cultural background, income level, education, lifestyle, family background and social class. This means that demographic variation plays an important role in religious commitment and especially across cites that possess different cultural and behavioral patterns.

Managing the digital consumer: insights from Brazil and Spain

2019 ◽  
Vol 30 (8) ◽  
pp. 1196-1215 ◽  
Author(s):  
Thel Augusto Monteiro ◽  
Antonio Carlos Giuliani ◽  
Nadia Kassouff Pizzinatto ◽  
Emigdio Larios-Gomez
Keyword(s):  
Consumer Behavior ◽  
Theory And Practice ◽  
Buying Behavior ◽  
Consumer Market ◽  
Content Type ◽  
Digital World ◽  
Use Of Technology ◽  
Strategic Review ◽  
Availability Index ◽  
Practical Implications

Purpose The purpose of this paper is to analyze the concepts attributed to the use of technology in the digital environment and its relations with consumer behavior in Brazil and Spain. Design/methodology/approach This paper discusses the concepts that cover the use of technology in the relations between technological changes in e-commerce and consumer buying behavior in a digital world, using the Technical Availability Index (Techqual), by Parasuraman (2000), applied to Brazilian and Spanish consumers. Findings Correlations between the concepts attributed to the use of technology by consumers have been identified which, in turn, may allow small- and medium-sized companies to develop strategies to improve engagement with their target audiences. Research limitations/implications This study explains how the understanding of these concepts can be continuously improved, proposing a continuous strategic review by the digital companies. The proposed approach to identify and measure assigned concepts can be tested in different performance sectors. Practical implications This study is unique in presenting concepts that can allow digital companies new ways of approaching their target audience, relationship with customers and positioning strategies. Social implications This research promotes a different look at how consumer behavior is understood, not only by companies, but also by individuals themselves, which may provide a better understanding of their behavior. Originality/value This study presents a comparative study among countries that are references in the digital consumer market, and links theory and practice in studies of consumer behavior.

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