Energy Use in the Media Cloud: Behaviour Change, or Technofix?

2010 ◽  
Author(s):  
Chris Preist ◽  
Paul Shabajee
Keyword(s):  
Behaviour Change ◽  
Energy Use ◽  
The Media ◽  
Media Cloud

QoE-driven HAS Live Video Channel Placement in the Media Cloud

2020 ◽  
pp. 1-1
Author(s):  
Junquan Liu ◽  
Weizhan Zhang ◽  
Shouqin Huang ◽  
Haipeng Du ◽  
Qinghua Zheng
Keyword(s):  
Live Video ◽  
The Media ◽  
Media Cloud

Action for increasing energy-saving behaviour in student residences at Rhodes University, South Africa

2018 ◽  
Vol 19 (4) ◽  
pp. 773-789 ◽  
Author(s):  
Angel Ancha Lindelwa Bulunga ◽  
Gladman Thondhlana
Keyword(s):  
South Africa ◽  
Energy Consumption ◽  
Energy Saving ◽  
Behaviour Change ◽  
Green Infrastructure ◽  
Energy Demand ◽  
Energy Use ◽  
Economic Benefits ◽  
Environmental Behaviour ◽  
Content Type

Purpose In response to increasing energy demand and financial constraints to invest in green infrastructure, behaviour change energy-saving interventions are increasingly being considered as a tool for encouraging pro-environmental behaviour in campus residences. This paper aims to report on a pilot programme aimed at reducing energy consumption via behaviour change interventions, variably applied in residences at Rhodes University, South Africa. Design/methodology/approach Data were collected via structured questionnaires, energy consumption records and post-intervention programme focus group discussions. Findings Participant residences that received a mix of different interventions in the forms of pamphlets, face-to-face discussions, incentives and feedback recorded more energy reductions of up to 9 per cent than residences that received a single or no intervention. In post-experiment discussions, students cited personal, institutional and structural barriers to pro-environmental energy-use behaviour. Practical implications Overall, the results of this study suggest that information provision of energy-saving tips combined with regular feedback and incentives can result in energy-use reductions in university residences, which may yield environmental and economic benefits for universities, but addressing barriers to pro-environmental behaviour might maximise the results. Originality/value Given the lack of literature on energy conservation in the global South universities, this study provides the basis for discussing the potential for using behavioural interventions in universities for stirring pathways towards sustainability.

scholarly journals Mass Media and Health Communication During the Pandemic

2021 ◽  
Vol 2 (2) ◽  
pp. 56-57
Author(s):  
Ms. Asfiya Aziz
Keyword(s):  
Public Health ◽  
Mass Media ◽  
Health Communication ◽  
Behaviour Change ◽  
Preventive Measures ◽  
Healthcare Sector ◽  
Media Industry ◽  
Health Measures ◽  
The Media ◽  
Healthy Behaviour

Importance of specialized health communication has been demonstrated fully during the recent COVID 19 pandemic. New variants of the virus continue to emerge, the larger portion of the country’s population remains unvaccinated, and booster doses are becoming essential. Therefore, the need for sustained interest in health communication through mass media is far from over. Health communication helps public understand the threat and make informed choices about the preventive measures and treatment. Done effectively, it can produce behaviour change, prevent panic and ensure the participation of populations in governments’ public health measures. Healthcare sector possesses the necessary knowledge to impart this information to the media industry which is largely unstructured and learning from experiences. Therefore, the healthcare sector needs to communicate effectively with the mass media representatives in order to influence the population in adopting and continuing healthy behaviour to fight the pandemic.

An Assessment of Media Contribution to Behaviour Change and HIV Prevention in Nigeria

2017 ◽  
pp. 261-280 ◽  
Author(s):  
Olugbenga Elegbe
Keyword(s):  
Hiv Prevention ◽  
Interpersonal Communication ◽  
Behaviour Change ◽  
Positive Influence ◽  
Change Initiatives ◽  
Communication Framework ◽  
Prevention Programmes ◽  
Media Intervention ◽  
The Media ◽  
Individual Decisions

This chapter explores media influence on behaviour change and its implication for HIV prevention programmes in Nigeria. Using the agenda setting, and the uses and gratifications theories, it analyzes how the media set agenda for public opinion and the gratification that audience receive from media information vis-a-vis behaviour change initiatives in reducing HIV epidemic in Nigeria. The chapter through a descriptive and literature review approach assesses effective communication framework for behaviour change and some of the factors contributing to HIV prevalence in Nigeria. The chapter sums up case studies of interventions that have documented the effectiveness of the media in HIV prevention initiatives. The chapter concludes on the positive influence of media intervention in sexual behaviour change programmes but notes that behaviour change still lies with individual decisions. Therefore it recommends other forms of communication like interpersonal communication, community mobilization and advocacy to support media strategies for effective HIV prevention initiatives in Nigeria.

scholarly journals Can mass media prevent AIDS: the need for well planned behaviour change communication programmes

2021 ◽  
Vol 2 (3) ◽  
pp. 449-458
Author(s):  
Farag M. El Kame
Keyword(s):  
Mass Media ◽  
Behaviour Change ◽  
Behaviour Change Communication ◽  
Planned Behaviour ◽  
Change Communication ◽  
The Media ◽  
Training Activities ◽  
News Events ◽  
Effective Use ◽  
And Training

Thispaper reviews two ways of media utilization:to provide regular entertainment programmes and news events;and to relay specific messages for the purpose of influencing attitudes and behaviour. Obstacles to the effective use of the media for attitude and behaviour change are outlined and communication and training activities in order to overcome these obstacles are recommended

An Assessment of Media Contribution to Behaviour Change and HIV Prevention in Nigeria

2019 ◽  
pp. 413-432
Author(s):  
Olugbenga Elegbe
Keyword(s):  
Hiv Prevention ◽  
Interpersonal Communication ◽  
Behaviour Change ◽  
Positive Influence ◽  
Change Initiatives ◽  
Communication Framework ◽  
Prevention Programmes ◽  
Media Intervention ◽  
The Media ◽  
Individual Decisions

This chapter explores media influence on behaviour change and its implication for HIV prevention programmes in Nigeria. Using the agenda setting, and the uses and gratifications theories, it analyzes how the media set agenda for public opinion and the gratification that audience receive from media information vis-a-vis behaviour change initiatives in reducing HIV epidemic in Nigeria. The chapter through a descriptive and literature review approach assesses effective communication framework for behaviour change and some of the factors contributing to HIV prevalence in Nigeria. The chapter sums up case studies of interventions that have documented the effectiveness of the media in HIV prevention initiatives. The chapter concludes on the positive influence of media intervention in sexual behaviour change programmes but notes that behaviour change still lies with individual decisions. Therefore it recommends other forms of communication like interpersonal communication, community mobilization and advocacy to support media strategies for effective HIV prevention initiatives in Nigeria.

scholarly journals Reducing Peak Energy Demand among Residents Who Are Not Billed for Their Electricity Consumption: Experimental Evaluation of Behaviour Change Interventions in a University Setting

2021 ◽  
Vol 18 (16) ◽  
pp. 8406
Author(s):  
Bradley S. Jorgensen ◽  
Sarah Fumei ◽  
Graeme Byrne
Keyword(s):  
Energy Consumption ◽  
Behaviour Change ◽  
Energy Demand ◽  
Energy Use ◽  
Low Cost ◽  
Effective Means ◽  
Electricity Consumption ◽  
Peak Demand ◽  
Behaviour Change Interventions ◽  
Peak Energy

Behaviour change interventions aiming to reduce household energy consumption are regarded as an effective means to address disparities between demand and supply and reduce emissions. Less recognised is their success in shifting consumers’ energy consumption from peak demand periods to off-peak times of the day. This study reports two experiments that test the effect of feedback and reminder notifications on energy consumption in university halls-of-residence. A quasi-experiment and a randomised controlled experiment were conducted with residential students to evaluate behaviour change interventions aimed at reducing daily peak and critical peak demand, respectively. The results of Experiment One (n = 143) demonstrated significant reductions in the energy use of the treatment group relative to the control. On average, the treatment group’s energy use was 12.4 per cent lower than their pre-intervention baseline. In Experiment Two (n = 88), normative elements of the intervention were supplemented with a reminder notification prior to the onset of the simulated critical peak demand period. The results showed that, relative to the control condition, the 8-h notification reduced demand by 20% on average with a 12% decrease for the 24-h notification (with 2-h follow-up). These results indicate that peak energy issues can be alleviated using low-cost and easily implemented behaviour change strategies.

An Assessment of Media Contribution to Behaviour Change and HIV Prevention in Nigeria

2018 ◽  
pp. 515-534
Author(s):  
Olugbenga Elegbe
Keyword(s):  
Hiv Prevention ◽  
Interpersonal Communication ◽  
Behaviour Change ◽  
Positive Influence ◽  
Change Initiatives ◽  
Communication Framework ◽  
Prevention Programmes ◽  
Media Intervention ◽  
The Media ◽  
Individual Decisions

This chapter explores media influence on behaviour change and its implication for HIV prevention programmes in Nigeria. Using the agenda setting, and the uses and gratifications theories, it analyzes how the media set agenda for public opinion and the gratification that audience receive from media information vis-a-vis behaviour change initiatives in reducing HIV epidemic in Nigeria. The chapter through a descriptive and literature review approach assesses effective communication framework for behaviour change and some of the factors contributing to HIV prevalence in Nigeria. The chapter sums up case studies of interventions that have documented the effectiveness of the media in HIV prevention initiatives. The chapter concludes on the positive influence of media intervention in sexual behaviour change programmes but notes that behaviour change still lies with individual decisions. Therefore it recommends other forms of communication like interpersonal communication, community mobilization and advocacy to support media strategies for effective HIV prevention initiatives in Nigeria.

Media Cloud Service Scheduling Optimization for Resource-Intensive Mobile Application

2018 ◽  
Vol 27 (04) ◽  
pp. 1850008 ◽  
Author(s):  
Chunlin Li ◽  
Jing Zhang ◽  
Yi Chen
Keyword(s):  
Mobile Application ◽  
Scheduling Algorithm ◽  
Cloud Service ◽  
Distributed Scheduling ◽  
Mobile Users ◽  
Scheduling Optimization ◽  
Service Scheduling ◽  
The Media ◽  
Streaming Service ◽  
Media Cloud

How to reduce energy consumption, improve resource utilization and put forward efficient resource management model so as to improve the media cloud performance and mobile users’ quality of service (QoS) is the problem needed to be addressed. Our proposed media cloud distributed scheduling model aims to maximize the utility of media cloud. The media cloud distributed scheduling policy for resource-intensive mobile application includes media service provisioning and cloud resource scheduling among media cloud datacenter. The media cloud service scheduling optimization algorithms include two sub-algorithms. The practical example of video streaming service for mobile users is also given. The experiments study the performance of media cloud distributed scheduling algorithm and related algorithms. The experiment results show that proposed algorithm has better performance than related algorithms.

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