A Hierarchical Decision-Making Framework in Social Networks for Efficient Disaster Management

One of the major challenges faced by the current society is developing disaster management strategies to minimize the effects of catastrophic events. Disaster planning and strategy development phases of this urgency require larger amounts of cooperation among communities or individuals in society. Social networks have also been playing a crucial role in the establishment of efficient disaster management planning. This article proposes a hierarchical decision-making framework that would assist in analyzing two imperative information flow processes (innovation diffusion and opinion formation) in social networks under the consideration of community detection. The proposed framework was proven to capture the heterogeneity of individuals using cognitive behavior models and evaluate its impact on diffusion speed and opinion convergence. Moreover, the framework demonstrated the evolution of communities based on their inter-and intracommunication. The simulation results with real social network data suggest that the model can aid in establishing an efficient disaster management policy using social sensing and delivery.