scholarly journals Game Theoretic Analysis of After-Sales Service in Two-Echelon Supply Chain with Warranty Sensitive Demand

2020 ◽  
Vol 2020 ◽  
pp. 1-10
Author(s):  
Yuqing Qi ◽  
Jing Wu ◽  
Tiandongjie Zhao ◽  
Yuling Sun ◽  
Bin Wu

After-sales service contract is widely popular in business. Although both the cases of manufacturer offering warranty and retailer offering warranty are common in market, the differences between them have been few studied. In this paper, we build a two-echelon supply chain in which a manufacturer produces limit quality products and sells them to a retailer. To promote sales, the manufacturer or retailer offers a free-replacement warranty to the customers. Customer’s demand is affected by the warranty length. We investigate the game relationships between the supply chain members. We find that the warranty length negatively relates to the product quality in both the manufacturer offering warranty case and the retailer offering warranty case. When retailer’s profit margin is not low, the retailer offers a longer warranty than the manufacturer and vice versa. Profit of the supply chain is also analyzed along with a numerical study.

2019 ◽  
Vol 10 (1) ◽  
pp. 145 ◽  
Author(s):  
Izabela Ewa Nielsen ◽  
Sani Majumder ◽  
Subrata Saha

The pros and cons of government subsidy policies in a closed-loop supply chain (CLSC) setting on optimal pricing, investment decisions in improving product quality, and used product collection under social welfare (SW) optimization goal have not been examined comprehensively. This study compares the outcomes of three government policies under manufacturer-Stackelberg (MS) and retailer-Stackelberg (RS), namely (i) direct subsidy to the consumer, (ii) subsidy to the manufacturer to stimulate used product collection, and (iii) subsidy to the manufacturer to improve product quality. Results demonstrate that the greening level, used product collection, and SW are always higher under the RS game, but the rate of a subsidy granted by the government is always higher under the MS game. Profits for the CLSC members and SW are always higher if the government provides a subsidy directly to the consumer, but productivity of investment in the perspective of the manufacturer or government are less. In a second policy, the government organizations grant a subsidy to the manufacturer to stimulate used product collection, but it does not necessarily yield the desired outcome compared to others. In a third policy, the manufacturer receives a subsidy on a research and development (R&D) investment, but it yields a sub-optimal greening level. This study reveals that the outcomes of subsidy policies can bring benefit to consumers and add a degree of complication for CLSC members; government organizations need to inspect carefully among attributes, mainly product type, power of CLSC members, and investment efficiency for the manufacturer, before implementing any subsidy policies so that it can lead to an environmentally and economically viable outcome.


2016 ◽  
Vol 38 (5) ◽  
pp. 444-458 ◽  
Author(s):  
Mingling Zhai ◽  
Xu Zhang ◽  
Fei Cheng ◽  
Xiang Zhou ◽  
Xing Su

2019 ◽  
Vol 10 (2) ◽  
pp. 1-24 ◽  
Author(s):  
Abhishek Sharma

The existing studies on fairness in channel coordination assume markets as the group of oligopolies in which a few firms dominate, scant evidence has been provided where fairness concerns are investigated for a market scenario where all firms share equal dominance. This article considers a dyadic supply chain composed of one fair-minded manufacturer and one fair-minded retailer and investigate their pricing decisions under two different non-cooperative game-theoretic frameworks: manufacturer-led Stackelberg game and Vertical Nash game and provide a comparative analysis. The results show that the prices of the Stackelberg game model are always higher than that of the corresponding prices of the Vertical Nash game. We also find that the prices gap between the two models decreases with the retailer's fairness concern, and is uncertain with respect to manufacturer's fairness. In addition, the manufacturer's (retailer's) profit in the Stackelberg game is decreasing (increasing) in its own fairness and is uncertain in the Vertical Nash game. Furthermore, findings are illustrated through a numerical example.


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