Exploring the Built Environment Factors in the Metro That Influence the Ridership and the Market Share of the Elderly and Students
The metro has developed rapidly in the past two decades and has become one of the crucial patterns of transportation for urban residents in China. Many studies have explored the factors affecting metro ridership, but few have focused on the metro usage of specific groups, such as the elderly and students. This paper uses the negative binomial regression model to explore the relationship between the built environment and the metro ridership of three types of people (adults, the elderly, and students) by using the metro smart card data of Qingdao. We also used the fractional response model to discuss the factors that influence the ridership share for the elderly and students. The results show that most variables promote the metro usage of the three groups of people but have a significantly different effect on the market share of those groups. Specifically, the number of schools, hospitals, supermarkets, squares, parks, and scenic spots near metro stations significantly increases the proportion of the elderly metro usage. The number of bus stops and schools substantially increases the share of metro ridership by students. The research results can provide valuable insights for promoting the metro’s overall ridership and minimizing the gap in allocating public transport resources among different groups.