scholarly journals Analysis of Brand Visual Design Based on Collaborative Filtering Algorithm

2022 ◽  
Vol 2022 ◽  
pp. 1-8
Author(s):  
Gao Chaomeng ◽  
Wang Yonggang
Keyword(s):  
Collaborative Filtering ◽  
Visual Communication ◽  
Visual Design ◽  
Design System ◽  
Original Algorithm ◽  
Filtering Algorithm ◽  
Visual Communication Design ◽  
Communication Design ◽  
Collaborative Filtering Algorithm ◽  
The Impact

With the continuous development of China’s social economy, the competitiveness of brand market is gradually increasing. In order to improve their own level in brand building, major enterprises gradually explore and study visual communication design. Brand visual design has also received more and more attention. Building a complete and rich visual design system can improve the brand level and attract users to consume. Based on the abovementioned situation, this paper proposes to use collaborative filtering algorithm to analyze and study brand visual design. Firstly, a solution is proposed to solve the problem of low accuracy of general recommendation algorithm in brand goods. Collaborative filtering algorithm is used to analyze the visual communication design process of enterprise brand. Research on personalized image design according to consumers’ trust and recognition of brand design is conducted. In traditional craft brand visual design, we mainly study the impact of image design on consumer behavior. The brand loyalty model is used to predict and analyze the visual design effect. Also, the user’s evaluation coefficient is taken as the expression of brand visual design recognition. Finally, the collaborative filtering algorithm is optimized to improve the consumer similarity based on the original algorithm. The results show that the brand visual design using collaborative filtering algorithm can help enterprises obtain greater benefits in their own brand construction. It provides effective data help in the development of traditional craft brands.

Fuzzy trust based collaborative filtering analysis for mobile user preferences

2021 ◽  
pp. 1-7
Author(s):  
Chengfang Tan ◽  
Lin Cui ◽  
Xiaoyin Wu
Keyword(s):  
Collaborative Filtering ◽  
Rapid Development ◽  
Mobile User ◽  
User Preferences ◽  
Data Matrix ◽  
User Interest ◽  
Filtering Algorithm ◽  
Collaborative Filtering Algorithm ◽  
The Impact ◽  
Fuzzy Trust

With the rapid development of mobile terminal devices, mobile user activities can be carried out anytime and anywhere through various mobile terminals. The current research on mobile communication network is mainly focused on extracting useful and interesting information for mobile user from massive and disordered information. However, the sparsity of scoring data matrix results in low quality of recommendation algorithm. In order to overcome this drawback, the traditional collaborative filtering algorithm is improved. First, the user-interest matrix and item-feature matrix were obtained by analyzing mobile user behavior and item attributes. Fuzzy trust based model is utilized for collaborative filtering analysis for mobile user preferences. Then, the similarity between different mobile users was calculated by weighted calculation. With this method, mobile user preference can be predicted effectively, making it possible to recommend rational resource and waste less time in extracting resources out of the massive information. Experimental results show that the proposed algorithm reduces the mean absolute error (MAE) and the impact of sparse scoring matrix data compared with the traditional collaborative filtering algorithm, and improves the recommendation effect to a certain extent.

scholarly journals ENHANCEMENT THE EFFECTIVENESS OF GOVERNMENT COMMUNICATIONS IN INFOGRAPHIC IMMIGRATIONS THROUGH SOCIAL MEDIA PLATFORM

2020 ◽  
Vol 2 (2) ◽  
pp. 1-9
Author(s):  
Riyan Herriandi Putra
Keyword(s):  
Visual Communication ◽  
Design Theory ◽  
Educational Background ◽  
Public Confidence ◽  
Technical Service ◽  
Design Elements ◽  
Visual Communication Design ◽  
Service Unit ◽  
Communication Design ◽  
The Impact

The infographic content published by the Immigration Technical Service Unit is considered to have not maximized regarding the use of design elements referring to Visual Communication Design Theory. This is due to the lack of the public relations staff’s knowledge of the theory and their educational background that are not related to communication design. The purposes of this research are to know the quality of government communication through infographic media and the importance of infographic media as a means to spread information, especially immigration information as well as this study has the impact of proposing standardization on the infographics published by each technical service unit under the Directorate General of Immigration. In this study, the authors used a qualitative approach with descriptive methods by collecting data through interviewing techniques for respondents and observations made in a comprehensive manner. in the network to get credible data. The results of this study are proven that the use of design elements in Visual Communication Design Theory has not been maximal in the place where the author conducted the research. Therefore the authors provide a recommendation for the existence of guidelines that contain standardization of infographic layout designs that will equalize all design elements for use by designers in each Immigration Technical Service Unit. In addition, to improve image and positive public perceptions of each Immigration Technical Service Unit as well as increase public confidence in in an information that published by each Immigration Technical Service Unit.  

Genetic Algorithm Influenced Top-N Recommender System to Alleviate New User Cold Start Problem

2020 ◽  
Vol 11 (2) ◽  
pp. 62-79
Author(s):  
Sharon Moses J. ◽  
Dhinesh Babu L.D.
Keyword(s):  
Genetic Algorithm ◽  
Collaborative Filtering ◽  
Recommendation System ◽  
Information Source ◽  
Cold Start ◽  
Filtering Algorithm ◽  
Collaborative Filtering Algorithm ◽  
Real World Datasets ◽  
The Impact ◽  
Cold Start Problem

Most recommender systems are based on the familiar collaborative filtering algorithm to suggest items. Quite often, collaborative filtering algorithm fails in generating recommendations due to the lack of adequate user information resulting in new user cold start problem. The cold start problem is one among the prevailing issue in recommendation system where the system fails to render recommendations. To overcome the new user cold start issue, demographical information of the user is utilised as the user information source. Among the demographical information, the impact of the user gender is less explored when compared with other information like age, profession, region, etc. In this work, a genetic algorithm-influenced gender-based top-n recommender algorithm is proposed to address the new user cold start problem. The algorithm utilises the evolution concepts of the genetic algorithm to render top-n recommendations to a new user. The evaluation of the proposed algorithm using real world datasets proved that the algorithm has a better efficiency than the state of art approaches.

scholarly journals ANALISIS TANDA PADA KARYA DESAIN KOMUNIKASI VISUAL

2019 ◽  
Vol 2 (1) ◽  
pp. 27
Author(s):  
Ernawati Ernawati
Keyword(s):  
Visual Communication ◽  
Visual Design ◽  
Analysis Method ◽  
Verbal System ◽  
Visual Communication Design ◽  
Communication Design ◽  
Linguistic System ◽  
Semiotic Approach ◽  
Sign Analysis ◽  
Visual Sign

Tujuan dari penelitian ini adalah untuk mengetahui makna denotasi dan konotasi pada tanda visual karya desain komunikasi visual. Metode yang digunakan dalam penelitian ini adalah metode semiotika dengan pendekatan semiotika Roland Barthes. Hasil dari penelitian ini, menunjukan bahwa Karya desain visual memiliki tanda berbentuk verbal (bahasa) dan visual, serta menunjukan bahwa penyajian karya desain komunikasi visual mengandung tanda sebagai ikon untuk menyampaikan pesan dalam sistem non kebahasaan yaitu bentuk visual yang mendukung sistem verbal dengan tanda bersifat peniruan kebentukansesuai kenyataan (similrarity). Semiotika sebagai metode analisis tanda guna membedah karya desain komunikasi visual layak untuk disikapi dengan menerapkannya secara proaktif sesuai konteksnya.The purpose of this research is to know the meaning of denotation and connotation in visual sign of visual communication design. This research uses semiotic method with Roland Barthes's semiotic approach. Result of this reseach, show that visual design art has a verbal (linguistic ) and visual sign, also show that  presentation of visual communication design art  containing signs as an icon to deliver messages in  non-linguistic system is a visual form that  support verbal system with signs of impersonation according to reality (similrarity). Semiotic as a sign analysis method to operate visual communication design art are appropriate to be addressed by applying them proactively according to the context.

THE IMPACT OF VISUAL COMMUNICATION DESIGN ON THE CONSUMPTION CULTURE, FROM PAST TO PRESENT

2016 ◽  
pp. 133
Author(s):  
Selma Karaahmet Balcı
Keyword(s):  
Mass Communication ◽  
Visual Communication ◽  
Industrial Revolution ◽  
Visual Communication Design ◽  
Communication Design ◽  
Consumption Culture ◽  
The Aesthetic ◽  
Post Industrial ◽  
The Impact ◽  
Industrial Societies

Visual communication design as an interdisciplinary term makes a reference to many disciplines which have focused on communication and presentation point to transmit the messages, prepared as visuals, to target the audience. Especially after the industrial revolution, the visual communication design phenomenon, which in its existence is an influential field in creating consumer-wise shoppers and the visuals are increasing their power with mass communication. Visual communication design as a sustainable phenomenon with more powerful interaction zone, which has been differed from within the several unstable paradigm axis, from Bauhaus to present, maintains its existence by including the aesthetic concerns in designs. Consumption culture has been created by dwelling on the individuals’ consumption perceptions. In post-industrial societies, people aim to satisfy the needs of their egos, by getting a hedonic benefit, rather than their material needs by means of the products they have purchased. At this point, visual communication design as a field, being at the middle of capitalism and consumption culture, it has been an inter-bedded phenomenon with consumption in all ages. 

scholarly journals Membaca Desain Komunikasi Visual Pada Relief Cerita Krsna di Candi Lara Jonggrang

2018 ◽  
Vol 15 (2) ◽  
pp. 155
Author(s):  
Andri Restiyadi
Keyword(s):  
Visual Communication ◽  
Visual Design ◽  
Complete Relief ◽  
Visual Communication Design ◽  
Communication Design ◽  
Inductive Research ◽  
Field Data Analysis ◽  
The Temple ◽  
Research Pattern ◽  
Design Aspect

AbstractStory reliefs inscribed at the walls of the temple tell a lot of information including the visual communication design. Thus, to learn of the artist’s creative process, it is important to conduct a study of the relief’s visual design. Most relief-related studies available merely try to identify the story rather than the visual design aspect. The study proposed here is on the aspect of visual communication design of Krishna story relief, a study that has been neglected. Such fact is an irony since visual communication design is actually another side of a relief that is of a high interest due to its communicative purpose. This study uses an inductive research pattern that starts at field data analysis and ends in a conclusion. For the ease of analysis, the visual form of story relief will be transferred into composition matrixes that later will be compared to acquire a complete relief design. In the case of Krishna relief, some figures sculpture composition patterns are found at the panels. Such patterns, which may determine the meaning of the relief in the context of visual communication, have been standpoints from which the relief artist considered the aspects of religion and technique.AbstrakRelief cerita yang terpahat pada dinding candi memuat banyak informasi, termasuk di dalamnya berkaitan dengan desain komunikasi visual. Kajian tentang desain visual relief sangat penting dilakukan untuk mengetahui proses kreatif seniman. Selama ini penelitian yang berkaitan dengan relief secara umum berusaha untuk mengidentifikasi cerita di dalamnya sementara aspek desain visual jarang dijadikan topik bahasan. Adapun permasalahan yang diajukan dalam hal ini berkaitan dengan aspek desain komunikasi visual relief cerita Krsna. Sebuah kajian yang selama ini belum menjadi pusat perhatian. Sisi lain dari sebuah relief cerita yang sebenarnya sangat menarik untuk dikaji lebih lanjut, karena relief cerita tidak lain merupakan sebuah media komunikasi. Penelitian ini menggunakan alur penelitian induktif yang bergerak dari fakta di lapangan dan diakhiri dengan penarikan sebuah kesimpulan. Dalam hal ini untuk mempermudah analisis, bentuk visual relief cerita akan diubah menjadi matriks komposisi untuk selanjutnya dibandingkan antara matriks yang satu dengan matriks yang lain untuk mengetahui desain relief secara utuh. Pada kasus Relief Cerita Krsna terdapat beberapa pola komposisi pemahatan figur dalam panil. Pola-pola tersebut menjadi patokan seniman dengan mempertimbangkan aspek religi dan aspek teknis, hal tersebut sekaligus dapat menentukan makna relief cerita dalam konteks komunikasi visual.

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