COMMERCIALIZATION OF ART IN THE CONTEXT OF CONSUMPTION CULTURE

The Enlightenment philosophy, inspired by the intellectual movements of the Renaissance and Reformation, emerging from the scholastic darkness of the Middle Ages, led to the emergence of the Industrial Revolution with its strong light; With the great acceleration given by the production, it has become the dominant ideology of science, culture and art by spreading first to Europe and then to the whole world. Modernism, which was shaped by the idea of Enlightenment, transformed into capitalism in a short time and caused the formation of a consumption culture. The enlightenment ideology brought the understanding of "objective reason" and "progressive history" to humanity, which transformed it into a consumer society shaped by capitalism instead of the "promised paradise". This is why the 'Age of Modernity' is called the age of capitalist transformation. The spread of capitalism to the whole world has been achieved through mass communication and production techniques. TVs, which are the broadcasting organs of capitalism, have become the main tool of capital transformation and have ensured the spread of consumption culture with advertising and marketing techniques. Modernism has carried the material, thinking and comprehension stages of art to a materialistic dimension within a structure that is far from emotional, formed by a technocentric and mechanical mentality. Art integrated with technology has become commodified with capitalist regulation and institutionalization; has gained a commercial dimension. Pop Art, which emerged in the 1960s, has become the symbol of commercialized art; It has emerged as an art movement that deals with the consumption society and its values. Andy Warhol, the famous representative of Pop Art, is one of the artists known to play a role in the commodification of works of art. Warhol's art has made serious contributions to the process of transforming today's art into commodity aesthetics. Meta art/aesthetics is a tradeable world of copies. This artificial world has turned into the real world in the consumer society, which can be reproduced in line with the possibilities of art production technologies; They have become objects of consumption whose uniqueness has been lost. Keywords: Art, Consumption Culture, Commercialization, Kitsch, Andy Warhol

Children’s consumption culture development through Christmas myths: ethical implications

Purpose This paper seeks to explore the functions of Christmas mythemes for children’s consumption culture development. In addition, the purpose of this study is to provide an insight on the development of Central European Children into customers and how mythemes are associated with the wishing behaviour. Design/methodology/approach Levi-Strauss’ (1955) structural analysis was used to uncover the mythemes of the Christmas story for Austrian children. These mythemes then informed a thematic analysis of 283 Austrian children’s Christmas letters. Campbell’s (1970) functions of myths were used to reflect on the findings. Findings The Christmas mythemes uncovered were found to encourage materialism by linking self-enhancement (good acquirement) with self-transcendent (good behaviour) values. The role of myths to relieve the tension between the incongruent values of collective/other-oriented and materialistic values is expanded upon. Such sanctification of selfish good acquisition is aided by the mythemes related especially to the Christkind and baby Jesus. Instead, marketers should use Christmas mythemes which emphasise family and collective/other-centred values. Originality/value By first uncovering the “mythemes” related to Christmas, the authors contribute to the academic understanding of Christmas, going beyond origin or single myth understandings and acknowledging the multifaceted components of Christmas. The second contribution is in exploring mytheme’s representation in children’s Christmas letters and reflecting on their functions. This differs from previous literature because it looks at one of the main cultural vehicles for Christmas socialisation and its intersection with the mythemes that feed children’s consumption culture formation. Through the authors’ presentation of a conceptual framework that links mytheme functions with proximal processes using a socioecological viewpoint, the authors demonstrate the guidance of mythemes in children’s development. The third contribution is a reflection on the potential ethical implications for children’s formation of their consumer culture based on the functions of the mythemes. Furthermore, the authors add to the existing body of research by investigating a Central European context.

phenomenon of fandom consumption in k-pop commodity through the army community

The appearance of ARMY as a loyal fans is a response to what BTS has to offer as a K-Pop idols. Aside being a fan, their consumption behavior is inevitable. Along with the development of media technology and as a result of pop culture commodities, fans create its own meaning and culture as an active actor of consumption. This research provides an overview of the way consumption culture is formed in ARMY fandom and how it affects most significant aspects in their life. The researcher also wants to examine related to the concept of free fan labor that fans holds such an important role at maintaining the fan production culture in the web and benefit the K-Pop industry to broaden their market globally. This research uses a qualitative method. Then the researcher collects data by interviewing six informants who have consume BTS merchandise continuously with purposive sampling technique. The result of this research showed that fans consistently interpret the goods they consumed, the value they generate from their sense of closeness to BTS members. This research also demonstrated regarding fans becoming “free” fan labor with their own eagerness, along with the fan production culture results to the personalize customization into their own interest as an active and loyal costumer, with the exchange of pleasure they got from actively interact and exchanging feedback with another fans in the cyberspace.

Based on Big Data, Household Indebtedness Restraining Consumption Escalation of Township Residents in China

The consumption culture and concepts of Chinese households have undergone dramatic changes along with the rapid development of the market economy, that consumption in advance and consumption in debt led by young consumer groups has gradually been recognized and accepted by the public, resulting in accumulated financial risks faced by households with high liabilities from fear of liabilities originally. Based on big data, this paper uses descriptive statistical analysis and related technical tests to conclude the reasons why the household indebtedness of the township residents restrains the escalation of household consumption by using sampling survey and quota survey, and proposes countermeasures to improve the financial literacy of the residents, strengthen the relevant business capabilities of the financial institutions, and improve the related legal policies by the government, with the aim of contributing to the government's ability to make and implement economic policies concerning steady growth in the township and town areas.

Development of recipes and technologies for the production of fish-growing products for baby food

В статье приводится краткий обзор инноваций по производству функциональных продуктов питания на основе рыбного сырья с целью установления современных тенденций их использования в детском питании. По данным статистики в России традиционно наблюдается дефицит потребляемого населением белка по причине однообразного, несбалансированного питания и низкой культуры потребления. Недостаток белка в организме неблагоприятно отражается на деятельности сердечно-сосудистой, дыхательной и нервной систем, как у детей, так и у взрослого населения. При производстве полуфабрикатов и кулинарных изделий из рыбы особую значимость приобретает совершенствование рецептур и технологий, направленных на повышение пищевой и биологической ценности, а также безопасности продуктов. Одним из способов повышения физиологической ценности белка животного происхождения является исследование по его биоусвояемости в детском организме, совершенствование органолептических показателей. К важнейшим свойствам продукции многие ученые относят доступность для различных социальных групп путем комбинирования рыбного фарша с различными растительными добавками. The article provides a brief overview of innovations in the production of functional food products based on fish raw materials in order to establish current trends in their use in children's nutrition. According to statistics, there is traditionally a shortage of protein consumed by the population in Russia, due to a monotonous, unbalanced diet, and a low consumption culture. The lack of protein in the body does not favorably affect the activity of the cardiovascular, respiratory and nervous systems, both in children and in adults. In the production of semi-finished products and culinary products from fish, the improvement of recipes and technologies aimed at increasing the nutritional and biological value, as well as the safety of products, is of particular importance. One of the ways to increase the physiological value of animal protein is research on its bioavailability in the child's body, improving organoleptic indicators. Among the most important properties of the products, many scientists refer to accessibility for different social groups by combining minced fish with various plant additives.

The cross-impact of corruption and consumer culture

Purpose The purpose of this paper is to study the relationship between corruption and consumption culture from the perspective of their mutual influence on the example of the Russian Federation. Design/methodology/approach The research methodology was based on the use of theoretical, empirical and experimental approaches aimed at studying the mutual influence of indicators of corruption and factors that may be associated with it. Findings The performed analysis revealed that the total number of crimes registered under corruption-related articles of the Criminal Code of the Russian Federation (Article 285 – Abuse of Power, Article 290 – Receiving a Bribe, Article 291 – Giving a Bribe) is in moderate correlation with monthly consumer spending per capita and the volume of taxes, fees and other obligatory payments to the budget. Originality/value The practical application of the research results is possible in formation of recommendations for improving anti-corruption legislation and effective measures to prevent its causes.

Class and social differentiation in Oceania

The rise of cognitive anthropology has recently stimulated a growing interest in intercultural variation. Separate social groups and strata endowed with various ranks and statuses already appeared at the dawn of history when the socioeconomic classes were developing. Hence that was also the time when various distinct social subcultures were emerging. Some Soviet scholars conceptually divide culture in two related ways. The first is determined by the principle which claims that each cultural form includes both productive and reproductive activities (technic-technological aspects) and the objectivized results of such activities. The second one has to do with various real cultural forms: production culture, consumption culture, interaction culture (or etiquette), socionormative culture, physical culture, artistic culture and so on. It seems quite evident that the emerging social differentiation affected distinct forms of ethnic culture rather differently. In order to understand this process, an extensive survey of the ethnic cultures of New Guinea, Melanesia and Polynesia has been conducted. The implication of this analysis is that it is necessary to correct some points in the methodology of Melanesian and Polynesian ethnic culture studies, because evidence of ordinary folk culture is inappropriate for the description of elite culture, and vice versa. The marshalled data put the investigation of the social differentiation process in a new perspective, particularly concerning the interpretation of prehistoric cultural frontiers.