scholarly journals Customer value creation in an omnichannel environment: a study in the intimate apparel industry

2020 ◽  
Author(s):  
Angela Satiko Yojo
Keyword(s):  
Value Creation ◽  
Customer Value ◽  
Apparel Industry ◽  
Intimate Apparel

A MULTI-FACETED EXAMINATION OF THE EXPORT PRODUCT ADAPTATION—CUSTOMER VALUE CREATION RELATIONSHIP

2018 ◽  
Vol 2018 ◽  
pp. 1212-1212
Author(s):  
Eleni Tsougkou ◽  
◽  
John W. Cadogan ◽  
Ian R. Hodgkinson ◽  
Jοãο S. Oliveira ◽  
...  
Keyword(s):  
Value Creation ◽  
Customer Value ◽  
Export Product

VALUE CREATION AND CUSTOMER SATISFACTION OF QUICK SERVICE RESTAURANTS IN LAGOS STATE, NIGERIA

2021 ◽  
Vol 9 (1) ◽  
pp. 79-95
Author(s):  
Asikhia U. ◽  
◽  
Magaji N. ◽  
Fidelis N. ◽  
Adeniranye F. ◽  
...  
Keyword(s):  
Customer Satisfaction ◽  
Value Creation ◽  
Customer Value ◽  
Customer Relationship ◽  
Cross Sectional Survey ◽  
Cross Sectional ◽  
Validated Questionnaire ◽  
Lagos State ◽  
Eating Out ◽  
Quick Service

The Quick Service Restaurant (QSR) industry is one of the key contributors to the Nigerian economy; providing substantial revenues to government and sizable employment opportunities at the processing and retailing levels. Previous studies in Nigeria investigated customer value from the customer’s perspective but rarely has research sought to achieve both QSRs’ owners/managers and customers’ perspectives in a single study. Despite the increasing popularity of “eating out,” Quick Service Restaurants in Nigeria have shown a negative growth rate, with decline in total income, as it has become increasingly difficult to satisfy modern restaurant customers who seek unique experiences that are more than just consuming food. Hence, this study investigated the effect of value creation on customer satisfaction of Quick Service Restaurants in Lagos State, Nigeria. Cross-sectional survey research design was adopted. The population of the study was 799 owners/managers, accountants and customers of Quick Service Restaurants in Lagos State, Nigeria. A well-structured and validated questionnaire was used for data collection. Cronbach’s Alpha reliability coefficients for the constructs ranged from 0.72 to 0.92.The response rate was 75.8 percent. Data were analysed using descriptive and inferential statistics. Findings revealed that value creation dimensions had no significant effect on customer satisfaction (Adj. R2 = -0.011; F(6,296) = 0.450, p<0.05).The study concluded that value creation had no significant effect on customer satisfaction of Quick Service Restaurants in Lagos State, Nigeria. The study recommends that owners / managers of Quick Service Restaurants (QSRs) in Lagos State, Nigeria should go beyond transactional operations and develop customer relationship management programmes in order to enhance customer satisfaction.

scholarly journals МЕРЕЖЕВИЙ ПІДХІД ЯК ІНСТРУМЕНТ УДОСКОНАЛЕННЯ ЛАНЦЮГА СТВОРЕННЯ ВАРТОСТІ ПРОДУКЦІЇ ШВЕЙНОГО ПІДПРИЄМСТВА

2019 ◽  
Vol 133 (2) ◽  
pp. 79-88
Author(s):  
Наталія Йосипівна Радіонова
Keyword(s):  
Value Creation ◽  
Business Processes ◽  
Cost Optimization ◽  
Apparel Industry ◽  
Value Chains ◽  
Market Demand ◽  
Network Approach ◽  
Garment Manufacturing ◽  
Improve Cost ◽  
Apparel Product

Creating value chains for decades have been a common practice in the apparel industry with the aim to improve cost management. This approach involves building value chains in the sector of garment manufacturing as well as providing an opportunity analysis with regard to cost optimization for each link in the chain. Thus, cost optimization occurs through improving business processes within the enterprise. It is emphasized that the process of creating apparel value chains have traditionally been viewed locally, within a single company which has to consider market demand, carry out design and engineering works, deliver logistics support, manufacture, store and sell its products. However, in modern realia, value creation is greatly affected by garment manufacturers’ contractors, their partnership being the heart of building value into products. It is argued that the apparel product value, apart from clothing companies, is created by different legal entities, i.e. suppliers, outsourcers, external consultants and others. In turn, partner companies create their own value chains which closely resonate with apparel value chains. In addition, given the apparel industry dependence upon seasonal sales, fashion trends and other factors, the garment companies have to obtain information on consumers’ preferences. It has been proven that value creation is strongly influenced by the company relationships with their partners. With this in mind, it is proposed to apply a network approach to apparel value chains which is able to harmonize the interests of all stakeholders. The suggested model of the network approach assumes vertical integration with main suppliers, outsourcing of design and engineering services and gaining information from distributors who deal with end customers. This approach will contribute to cost optimization of garment manufacturing along with enhancing the product competitiveness.

Service flexibility: conceptualizing value creation in service

2016 ◽  
Vol 26 (6) ◽  
pp. 868-888 ◽  
Author(s):  
Danilo Brozovic ◽  
Fredrik Nordin ◽  
Daniel Kindström
Keyword(s):  
Conceptual Model ◽  
Value Creation ◽  
Customer Value ◽  
Contextual Influences ◽  
Content Type ◽  
Starting Point ◽  
Service Oriented ◽  
Service Logic ◽  
The Subject ◽  
Practical Implications

Purpose The purpose of this paper is to analyze the subject-specific literature on service and flexibility and derive a conceptualization of the linkages between provider flexibility and customers’ value creation. Design/methodology/approach The authors analyze existing perspectives on service and flexibility and propose linkages between provider flexibility and customer value creation. Findings Drawing on the service logic literature, and utilizing real-world examples, this paper advances propositions and a conceptual model of how flexibility can contribute to value creation. Research limitations/implications This paper establishes the basis for a practical and applicable flexibility perspective on value creation. It is particularly important for service-oriented providers and other firms operating in dynamic contexts. Practical implications The propositions and conceptual model offer suggestions on the manner in which provider flexibility contributes to customer value creation. Contextual influences that moderate provider flexibility in value creation are also included. Originality/value This paper contributes a novel perspective on service, which may serve as the starting point for the development of a more formal flexibility perspective on value creation.

Customer value creation

2013 ◽  
pp. 79-115
Author(s):  
Adrian Payne ◽  
Pennie Frow
Keyword(s):  
Value Creation ◽  
Customer Value

Customer Value Dimensions in E-Healthcare Services

2018 ◽  
pp. 42-55
Author(s):  
Kirsti Lindberg-Repo ◽  
Apramey Dube
Keyword(s):  
Value Creation ◽  
Service Provision ◽  
Customer Value ◽  
Healthcare Service ◽  
Service Providers ◽  
Healthcare Services ◽  
Limited Attention ◽  
Customer Expectations ◽  
Temporal Aspect ◽  
Narrative Techniques

Healthcare services have been extensively researched for customer value creation activities. There has been, however, limited attention on the dimensions of customer value, as reported by customers themselves, in e-healthcare services. The purpose of this paper is to investigate customer value dimensions in which customers experience e-healthcare services. Narrative techniques were used to investigate customer experiences of e-healthcare services offered by eight private Finnish providers. The findings show that customers evaluate e-healthcare services in four value dimensions: 1) The outcome of e-healthcare service (‘What'), 2) The process of e-healthcare service (‘How'), 3) The responsiveness and temporal aspect of e-healthcare service (‘When'), and, 4) The location of e-healthcare service provision (‘Where'). The value dimensions reflect customer expectations that service providers can fulfill for improved customer value creation. To the best of the authors' knowledge, this study is one of the first researches to investigate customer value dimensions in e-healthcare services in Finland.

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