Examining the Interactions among Markets, Marketing, and Society

2008 ◽  
Vol 29 (1) ◽  
pp. 3-4 ◽  
Author(s):  
Clifford J. Shultz
Keyword(s):  
Marketing And Society

Free Markets, Marketing and Society

Marketing ZFP ◽  
2009 ◽  
Vol 31 (JRM 1) ◽  
pp. 7-16
Author(s):  
Kalyan Raman
Keyword(s):  
Free Markets ◽  
Marketing And Society

Consortium Survey on Marketing and Society Issues: Summary and Results

1997 ◽  
Vol 17 (2) ◽  
pp. 89-95 ◽  
Author(s):  
William L. Wilkie ◽  
Elizabeth S. Moore-Shay
Keyword(s):  
Marketing And Society

Macromarketing Pedagogy: Empowering Students to Achieve a Sustainable World

2020 ◽  
pp. 027614672094963
Author(s):  
Stanley Shapiro ◽  
Stefanie Beninger ◽  
Christine Domegan ◽  
Alexander Reppel ◽  
Julie Stanton ◽  
...  
Keyword(s):  
Sustainable Development ◽  
Case Studies ◽  
Sustainable Development Goals ◽  
Illustrative Case ◽  
Approaches To Teaching ◽  
Marketing Education ◽  
Sustainable Future ◽  
The World ◽  
Development Goals ◽  
Marketing And Society

The United Nation’s Sustainable Development Goals (SDGs) are challenging the world to work towards a more sustainable future. Its 17 goals are ambitious, requiring concerted and system-based efforts driven by critical and socially aware thinking. However, marketing education is largely falling short of teaching students to think that way. Given macromarketing’s unique perspective on the interactions among markets, marketing, and society, macromarketers are poised to contribute to marketing pedagogy and to commit students to realizing the SDGs. This article first looks back at the previous 40 years of macromarketing pedagogy, before offering contemporary approaches to teaching macromarketing through four illustrative case studies found in an online repository called Pedagogy Place. It then looks forward, setting an aspiring vision for macro-oriented classrooms in the coming years.

scholarly journals The American Marketing Association's 2004 Definition of Marketing: Perspectives on Its Implications for Scholarship and the Role and Responsibility of Marketing in Society

2007 ◽  
Vol 26 (2) ◽  
pp. 243-250 ◽  
Author(s):  
Gregory T. Gundlach
Keyword(s):  
Special Section ◽  
Marketing And Society ◽  
Definition Of

In 2004, the American Marketing Association announced a new definition of marketing. This special section examines the implications of this definition for (1) scholarship—in particular, scholarship that addresses “marketing and society”—and (2) the role and responsibility of marketing in society.

The American Marketing Association Definition of Marketing: Moving from Lagging to Leading Indicator

2007 ◽  
Vol 26 (2) ◽  
pp. 251-260 ◽  
Author(s):  
Debra Jones Ringold ◽  
Barton Weitz
Keyword(s):  
Conceptual Domain ◽  
Leading Indicator ◽  
Marketing And Society ◽  
Definition Of

Rather than constraining scholars whose focus is marketing and society, the 2004 American Marketing Association (AMA) definition of marketing has provoked warranted criticisms of the informal and sporadic AMA definition-making process and has served as a catalyst for vigorous discourse on the proper conceptual domain and impact of marketing. Thus, the 2004 AMA definition of marketing has stimulated an important, healthy debate and has motivated reform of the AMA definition-making process.

Macromarketing, the Indispensable Discipline

2021 ◽  
Vol 41 (1) ◽  
pp. 5-9
Author(s):  
Clifford J. Shultz ◽  
William L. Wilkie
Keyword(s):  
Social Justice ◽  
Well Being ◽  
Marketing Ethics ◽  
Special Issue ◽  
Business Policy ◽  
The Past ◽  
Marketing History ◽  
Marketing Systems ◽  
Anniversary Issue ◽  
Marketing And Society

The guest-editors introduce the Ruby Anniversary Issue of the Journal of Macromarketing. They provide an overview of the field, highlight the evolution and contributions of the Journal over the past 40 years, and share synopses of the articles and commentaries that comprise this special issue. Major themes addressed by contributors include the genesis and stages of the marketing field, including its origins in macromarketing and the various forces that necessitate a redoubled emphasis on macromarketing, today and in the future. All contributors explore fundamental issues pertaining to the interactions among markets, marketing and society. Some focus on particular periods; some examine timeless and timely subthemes, such as marketing systems, sustainability, globalization, societal well-being, marketing ethics and social justice, and marketing history. And some focus on the expanding reach, impact, perspective, and topics of macromarketing – the discipline’s capabilities to influence business, policy and consumption, to redress current and historical shortcomings and transgressions, and to help solve the most pressing challenges confronting humanity. Moving forward, those challenges also create opportunities. The type and systemic complexity of those challenges/opportunities, and the ubiquity of markets and marketing, make macromarketing indispensable to the sustainability of our world, and the well-being of its inhabitants.

A Dangerous Divergence: Marketing and Society

2005 ◽  
Vol 24 (1) ◽  
pp. 160-162 ◽  
Author(s):  
Jagdish N. Sheth ◽  
Rajendra S. Sisodia
Keyword(s):  
Marketing And Society

Marketing Schools of Thought and Their Present Day Relevance

2021 ◽  
pp. 231971452110457
Author(s):  
Aditya Shankar Mishra ◽  
Revti Raman Mishra
Keyword(s):  
General Theory ◽  
Social Exchange ◽  
Two Dimensions ◽  
Organizational Dynamics ◽  
Focal Points ◽  
Economic Perspective ◽  
Buyer Behaviour ◽  
History Of ◽  
Marketing And Society ◽  
The Relationship

The present article is the compendium of the 12 schools of thought (namely, ‘commodity’, ‘functional’, ‘regional’, ‘institutional’, ‘functionalist’, ‘managerial’, ‘buyer behaviour’, ‘activist’, ‘macro-marketing’, ‘organizational dynamics’, ‘systems’ and ‘social exchange’) in the marketing discipline since its inception in the early 1900s. These 12 schools of thought belong to the four quadrants on the two dimensions, namely ‘Interactive/Non-interactive’ perspective and ‘Economic/Non-economic’ perspective. The similarities, dissimilarities and focal points of these schools of thought have been briefly discussed. The article highlights, how the focal points across the schools of marketing thought have been continuously changing. The major contributions under these schools have also been discussed. Further, the article provided a general overview and criticism of these schools of the marketing discipline. The article further discusses the five controversies around the history of marketing, which are about the dominant perspective in marketing, the relationship between marketing and society, homogeneity of the internal subdivisions of marketing, the debate about marketing as science or arts and the creation of the general theory of marketing. The article also discusses the important issue of plugging the gap between the academic and managerial perspectives of the marketing theories.

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