Macromarketing, the Indispensable Discipline

2021 ◽  
Vol 41 (1) ◽  
pp. 5-9
Author(s):  
Clifford J. Shultz ◽  
William L. Wilkie
Keyword(s):  
Social Justice ◽  
Well Being ◽  
Marketing Ethics ◽  
Special Issue ◽  
Business Policy ◽  
The Past ◽  
Marketing History ◽  
Marketing Systems ◽  
Anniversary Issue ◽  
Marketing And Society

The guest-editors introduce the Ruby Anniversary Issue of the Journal of Macromarketing. They provide an overview of the field, highlight the evolution and contributions of the Journal over the past 40 years, and share synopses of the articles and commentaries that comprise this special issue. Major themes addressed by contributors include the genesis and stages of the marketing field, including its origins in macromarketing and the various forces that necessitate a redoubled emphasis on macromarketing, today and in the future. All contributors explore fundamental issues pertaining to the interactions among markets, marketing and society. Some focus on particular periods; some examine timeless and timely subthemes, such as marketing systems, sustainability, globalization, societal well-being, marketing ethics and social justice, and marketing history. And some focus on the expanding reach, impact, perspective, and topics of macromarketing – the discipline’s capabilities to influence business, policy and consumption, to redress current and historical shortcomings and transgressions, and to help solve the most pressing challenges confronting humanity. Moving forward, those challenges also create opportunities. The type and systemic complexity of those challenges/opportunities, and the ubiquity of markets and marketing, make macromarketing indispensable to the sustainability of our world, and the well-being of its inhabitants.

Language and Social Psychology Approaches to Race, Racism, and Social Justice: Analyzing the Past and Revealing Ways Forward

2021 ◽  
Vol 41 (1) ◽  
pp. 4-28
Author(s):  
Natasha Shrikant ◽  
Howard Giles ◽  
Daniel Angus
Keyword(s):  
Social Psychology ◽  
Social Justice ◽  
Historical Analysis ◽  
Theoretical Development ◽  
Special Issue ◽  
Institutional Practices ◽  
Police Violence ◽  
Justice Research ◽  
The Past ◽  
Social Justice Research

Issues of race, racism, and social justice are under-studied topics in this journal. This Prologue, and our Special Issue (S.I.) more broadly, highlights ways that language and social psychology (LSP) approaches can further our understanding of race, racism, and social justice, while suggesting more inclusive directions for their theoretical development. Acknowledging the inspiration from the Black Lives Matter (BLM) movement, we begin by discussing our deeply-held personal and emotional connections to recent societal events, including police violence against innocent Black civilians and the prevalence of anti-Asian hate. What follows, then, is: a historical analysis of past JLSP publications on these issues, a proposal for more intersections between LSP and communication social justice research, and an overview of the BLM movement together with the four articles that follow. We conclude by advocating for individual and institutional practices that can create socially-just changes by LSP scholars in the academy.

The Impact of Online Reviews on the Information Flows and Outcomes of Marketing Systems

2021 ◽  
pp. 027614672110425
Author(s):  
Forrest Watson ◽  
Yinglu Wu
Keyword(s):  
Information Flow ◽  
Well Being ◽  
Online Reviews ◽  
Future Research ◽  
Information Flows ◽  
The Past ◽  
Consumer Feedback ◽  
Efficiency And Effectiveness ◽  
Marketing Systems ◽  
The Impact

Online reviews are changing the way that consumers shop and firms respond to consumer feedback. Viewed more broadly, online reviews are a type of information flow altering the functioning of marketing systems at the micro, meso, and macro levels. A systematic review of the past two decades of research shows great attention to the impact of online reviews on information flows, as well as the nuances of micro-and meso-level efficiency outcomes. However, there is scant consideration for the effectiveness related outcomes of online reviews (such as customer well-being, distributive justice, and externalities). Through a macromarketing lens, online reviews are an information flow with the potential to change well-being outcomes for all stakeholders, rather than just a tool to be exploited by firms or consumers. A theoretical framework and a series of questions are presented for future research on how online reviews and more generally information flows between actors may impact the efficiency and effectiveness of a marketing system.

EDITORIAL: Migration and competitiveness: Japan and the United States

2013 ◽  
Vol 10 (2) ◽  
pp. 115-124
Author(s):  
Philip L. Martin
Keyword(s):  
United States ◽  
The United States ◽  
Variable Cost ◽  
Fixed Cost ◽  
Special Issue ◽  
Science And Engineering ◽  
The Past ◽  
Past Half Century ◽  
Key Sectors ◽  
Past Half

Japan and the United States, the world’s largest economies for most of the past half century, have very different immigration policies. Japan is the G7 economy most closed to immigrants, while the United States is the large economy most open to immigrants. Both Japan and the United States are debating how immigrants are and can con-tribute to the competitiveness of their economies in the 21st centuries. The papers in this special issue review the employment of and impacts of immigrants in some of the key sectors of the Japanese and US economies, including agriculture, health care, science and engineering, and construction and manufacturing. For example, in Japanese agriculture migrant trainees are a fixed cost to farmers during the three years they are in Japan, while US farmers who hire mostly unauthorized migrants hire and lay off workers as needed, making labour a variable cost.

Five Years and Count(er)ing: Memoir after Memoir

CounterText ◽  
2020 ◽  
Vol 6 (1) ◽  
pp. 26-32
Author(s):  
Norbert Bugeja
Keyword(s):  
Guest Editor ◽  
Arab Countries ◽  
National Museum ◽  
Terror Attack ◽  
Special Issue ◽  
The Past ◽  
Personal Perspectives ◽  
The Moment ◽  
Ongoing Project

In this retrospective piece, the Guest Editor of the first number of CounterText (a special issue titled Postcolonial Springs) looks back at the past five years from various scholarly and personal perspectives. He places particular focus on an event that took place mid-way between the 2011 uprisings across a number of Arab countries and the moment of writing: the March 2015 terror attack on the Bardo National Museum in Tunis, which killed twenty-two people and had a profound effect on Tunisian popular consciousness and that of the post-2011 Arab nations. In this context, the author argues for a renewed perspective on memoir as at once a memorial practice and a political gesture in writing, one that exceeds concerns of genre and form to encompass an ongoing project of political re-cognition following events that continue to remap the agenda for the region. The piece makes a brief final pitch for Europe's need to re-cognise, within those modes of ‘articulacy-in-difficulty’ active on its southern borders, specific answers to its own present quandaries.

Reframing the Sciences of the Long Eighteenth Century

2020 ◽  
Vol 50 (1-2) ◽  
pp. 58-66
Author(s):  
Giuliano Pancaldi
Keyword(s):  
Eighteenth Century ◽  
History Of Science ◽  
Science Policy ◽  
Special Issue ◽  
Half Century ◽  
The Past ◽  
Past Half Century ◽  
History Of ◽  
Long Eighteenth Century ◽  
Past Half

Here I survey a sample of the essays and reviews on the sciences of the long eighteenth century published in this journal since it was founded in 1969. The connecting thread is some historiographic reflections on the role that disciplines—in both the sciences we study and the fields we practice—have played in the development of the history of science over the past half century. I argue that, as far as disciplines are concerned, we now find ourselves a bit closer to a situation described in our studies of the long eighteenth century than we were fifty years ago. This should both favor our understanding of that period and, hopefully, make the historical studies that explore it more relevant to present-day developments and science policy. This essay is part of a special issue entitled “Looking Backward, Looking Forward: HSNS at 50,” edited by Erika Lorraine Milam.

Enabling Community Well-being Self-Monitoring in the Context of Mining: The Naskapi Nation of Kawawachikamach

2016 ◽  
Vol 1 (2) ◽  
Author(s):  
Robert Klinck ◽  
Ben Bradshaw ◽  
Ruby Sandy ◽  
Silas Nabinacaboo ◽  
Mannie Mameanskum ◽  
...  
Keyword(s):  
Indigenous Peoples ◽  
Well Being ◽  
Aboriginal Community ◽  
Self Monitoring ◽  
Community Engaged Research ◽  
The Past ◽  
Mineral Development ◽  
Iron Deposits ◽  
Term Monitoring

The Naskapi Nation of Kawawachikamach is an Aboriginal community located in northern Quebec near the Labrador Border. Given the region’s rich iron deposits, the Naskapi Nation has considerable experience with major mineral development, first in the 1950s to the 1980s, and again in the past decade as companies implement plans for further extraction. This has raised concerns regarding a range of environmental and socio-economic impacts that may be caused by renewed development. These concerns have led to an interest among the Naskapi to develop a means to track community well-being over time using indicators of their own design. Exemplifying community-engaged research, this paper describes the beginning development of such a tool in fall 2012—the creation of a baseline of community well-being against which mining-induced change can be identified. Its development owes much to the remarkable and sustained contribution of many key members of the Naskapi Nation. If on-going surveying is completed based on the chosen indicators, the Nation will be better positioned to recognize shifts in its well-being and to communicate these shifts to its partners. In addition, long-term monitoring will allow the Naskapi Nation to contribute to more universal understanding of the impacts of mining for Indigenous peoples.

Temporal Focus

2020 ◽  
Author(s):  
Abbie J. Shipp
Keyword(s):  
Well Being ◽  
Psychology Research ◽  
The Past ◽  
Research Areas ◽  
The Future ◽  
Behavior Based ◽  
The Individual ◽  
And Behavior ◽  
Temporal Focus

Temporal focus is the individual tendency to characteristically think more or less about the past, present, and future. Although originally rooted in early work from psychology, research on temporal focus has been steadily growing in a number of research areas, particularly since Zimbardo and Boyd’s (1999) influential article on the topic. This chapter will review temporal focus research from the past to the present, including how temporal focus has been conceptualized and measured, and which correlates and outcomes have been tested in terms of well-being and behavior. Based on this review, an agenda for research is created to direct temporal focus research in the future.

scholarly journals Himalayan perceptions: Environmental change and the well-being of mountain peoples

1970 ◽  
Vol 2 (3) ◽  
pp. 17-19 ◽  
Author(s):  
Jack D Ives
Keyword(s):  
New York ◽  
Environmental Change ◽  
Environmental Degradation ◽  
Full Text ◽  
Armed Conflict ◽  
Well Being ◽  
Government Agencies ◽  
The Past ◽  
Highland Forests ◽  
Development Paradigm

Preview of Himalayan perceptions: Environmental change and the well-being of mountain peoples by JD Ives Routledge, London and New York To be published in August 2004 Himalayan Perspectives returns to the enormously popular development paradigm that Ives dubbed the ‘Theory of Himalayan Degradation’. According to this seductive construct, poverty and overpopulation in the Himalayas was leading to degradation of highland forests, erosion, and downstream flooding. In the ‘Himalayan Dilemma’, Ives and Messerli exposed this “Theory” as a dangerous collection of assumptions and misrepresentations. While most scholars in the field promptly conceded Ives and Messerli’s points, the Theory has somehow survived as the guiding myth of development planners and many government agencies. In his new book, Ives returns to drive a stake through the heart of this revenant. His book not only reviews the research that, over the past 15 years, has confirmed the arguments of the ‘Himalayan Dilemma’; it also takes a close look at all those destructive factors that were overlooked by the conveniently simplistic ‘Theory of Himalayan Environmental Degradation’: government mismanagement, oppression of mountain minorities, armed conflict, and inappropriate tourism development. Himalayan Journal of Sciences 2(3): 17-19, 2004 The full text is of this article is available at the Himalayan Journal of Sciences website

scholarly journals Special Issue on Mental Health and Well-Being in Adolescence: Environment and Behavior

2021 ◽  
Vol 18 (6) ◽  
pp. 2975
Author(s):  
Javier Ortuño-Sierra ◽  
Beatriz Lucas-Molina ◽  
Félix Inchausti ◽  
Eduardo Fonseca-Pedrero
Keyword(s):  
Mental Health ◽  
Well Being ◽  
Psychological Problems ◽  
Special Issue ◽  
Children And Adolescent ◽  
Environment And Behavior ◽  
And Behavior ◽  
Health And Well Being

Psychological problems in children and adolescent populations range from 10% to 20% [...]

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