Digital literacy in the marketing curriculum

2017 ◽  
Vol 31 (3) ◽  
pp. 204-211 ◽  
Author(s):  
Karen E. Mishra ◽  
Kelly Wilder ◽  
Aneil K. Mishra
Keyword(s):  
Digital Literacy ◽  
Female Students ◽  
Digital Tools ◽  
Job Market ◽  
Future Career ◽  
Technological Competence ◽  
Hands On ◽  
Digital Skills ◽  
Students Attitudes ◽  
Theoretical Foundations

Employers seeking to capitalize on current marketing graduates’ technological savvy may find a disappointing gap between their expectations and students’ digital preparedness. This study examines these issues by investigating female students’ attitudes and expectations with regard to using digital tools in marketing coursework and in a future career. Although students often claim they are confident about using technology, many actually feel discomfort about their preparedness for using technology in career contexts. Females in particular struggle to feel confident about their technological competence. This presents a challenge for marketing instruction, because employers have indicated that digital tools are critical for new marketing careers. Thus, it is incumbent upon marketing faculty to help prepare students for the job market not only by offering instruction on marketing’s theoretical foundations but also by providing hands-on opportunities for students to improve their digital skills and confidence.

Multilingual Writing in Digital World

2021 ◽  
pp. 84-101
Author(s):  
Maha Alawdat
Keyword(s):  
Digital Literacy ◽  
Literacy Skills ◽  
Digital Tools ◽  
Digital Writing ◽  
Writing Classes ◽  
Digital World ◽  
Multilingual Writing ◽  
Students Attitudes ◽  
The Impact ◽  
Supporting Teachers

This chapter examines teachers' practices and strategies while using digital tools for writing. The chapter argues that when teachers use digital writing, they need to change their teaching strategies in order to ease their students' writing tasks. It also highlights the purposes of integrating digital tools for the writing classes and the challenges they face while adapting digital writing. The data are collected from teachers who work at schools, colleges, and universities, through a survey generated by Google forms. The findings show that integrating suitable digital tools requires mastering the use of technologies by supporting teachers' digital literacy skills before integrating them into classes to overcome any emerging challenges. This is to reinforce students to improve their writing levels. The chapter suggests more extended studies to examine students' attitudes and experiences with using digital tools and the impact of coronavirus pandemic on education.

Multilingual Writing in Digital World

2022 ◽  
pp. 969-986
Author(s):  
Maha Alawdat
Keyword(s):  
Digital Literacy ◽  
Literacy Skills ◽  
Digital Tools ◽  
Digital Writing ◽  
Writing Classes ◽  
Digital World ◽  
Multilingual Writing ◽  
Students Attitudes ◽  
The Impact ◽  
Supporting Teachers

This chapter examines teachers' practices and strategies while using digital tools for writing. The chapter argues that when teachers use digital writing, they need to change their teaching strategies in order to ease their students' writing tasks. It also highlights the purposes of integrating digital tools for the writing classes and the challenges they face while adapting digital writing. The data are collected from teachers who work at schools, colleges, and universities, through a survey generated by Google forms. The findings show that integrating suitable digital tools requires mastering the use of technologies by supporting teachers' digital literacy skills before integrating them into classes to overcome any emerging challenges. This is to reinforce students to improve their writing levels. The chapter suggests more extended studies to examine students' attitudes and experiences with using digital tools and the impact of coronavirus pandemic on education.

Digital skills and complex thinking in engineering students of a particular university in Lima in times of pandemic

2021 ◽  
Vol 7 (3C) ◽  
pp. 155-165
Author(s):  
Luis Alex Valenzuela Fernández ◽  
Violeta Cadenillas Albornoz ◽  
Blanca Soledad Zavala Alfaro ◽  
Jean Paul Suazo Zárate ◽  
Cesar Ulloa-Silvestre
Keyword(s):  
Digital Literacy ◽  
Engineering Students ◽  
Private University ◽  
Communication Management ◽  
Management Communication ◽  
Cross Sectional ◽  
Four Dimensions ◽  
Complex Thinking ◽  
Digital Skills ◽  
Medium Level

This article focuses on the relationship of digital skills and complex thinking in engineering students from a private university in Lima, Peru. A non-experimental, descriptive, correlational, cross-sectional quantitative study was carried out. The sample consisted of 175 engineering students who were administered the questionnaires developed in Google Forms for digital skills and the complex XXI scale to measure complex thinking with reliability values of .965 and .941 respectively for the alpha of Cronbach. The descriptive results showed that 48% of the respondents were found at the medium level of digital skills and that in the case of complex thinking there was a significant tie between the medium and high levels (approximately 41%). It was concluded that there was a strong and positive correlation between digital skills and complex thinking (Pearson's correlation = .759). In addition, four dimensions of digital literacy were evaluated (information management, communication management, wearable technology management and organizational aspects) which showed a positive and moderate relationship with complex thinking.

scholarly journals Investigating the Attitude of PCG University Students Towards their Parents and Towards Marriage

2018 ◽  
Vol 8 (1) ◽  
pp. 18
Author(s):  
Anil Gorkem ◽  
Ayse Bengisoy
Keyword(s):  
University Students ◽  
Living Arrangements ◽  
Personal Information ◽  
Research Data ◽  
Female Students ◽  
Male Students ◽  
Turkish Republic ◽  
Northern Cyprus ◽  
Students Attitudes ◽  
Attitudes Towards Marriage

The aim of this study is to investigate students in classes 1-2-3-4, studying Pyschological Guidance and Counselling (PGC) at a university in T.R.N.C. (Turkish Republic of Northern Cyprus) in their relationships with their parents and their attitudes towards marriage. The study includes 325 students and was conducted during the spring of 2015-2016. ‘Personal information forms’, ‘İnönü Marriage Attitudes Scale, ‘Attitudes towards Parents Scale I and II’ have been used in order to collect research data. The viewpoints of the student PCG group, who work with child and family, have been particularly focused in connection to all of these. The findings revealed that female students’ attitudes towards their mothers are better compared to that of male students. However, in terms of gender, no connection was found between attitude towards their father and their attitude towards marriage. As female PCG students’ attitude towards their mother increases, so too has their attitude towards their father and their attitudes towards marriage. For the men whose parents are still together (not separated), there is no link between their strong attiudes towards their parents and their attitude towards marriage. It has come to light that female students, whose parents are separated, have a stronger attitude towards their mother and father. No connection was found between the students’ parents being married or having separate living arrangements and the students’ gender. Male students with parents who live separately have a stronger approach towards their their mother and father.

scholarly journals Qualitative Development of Students’ Digital Skills by Integrating a Spreadsheet Software in First Year Introduction to Engineering and Seminar Course

2021 ◽  
Vol 16 (18) ◽  
pp. 213
Author(s):  
Aziatul Niza Binti Sadikin ◽  
Azizul Azri Bin Mustaffa ◽  
Hasrinah Binti Hasbullah ◽  
Zaki Yamani Bin Zakaria ◽  
Mohd Kamaruddin Bin Abd Hamid ◽  
...  
Keyword(s):  
Problem Based Learning ◽  
First Year ◽  
Microsoft Excel ◽  
First Year Students ◽  
Learning Skill ◽  
Hands On ◽  
Digital Skills ◽  
Data Source ◽  
Spreadsheet Software ◽  
Development Of Students

The Introduction to Engineering (ITE) and Industrial Seminar and Profession (ISP) courses conducted at School of Chemical and Energy Engineering, Universiti Teknologi Malaysia, are integrated courses which implement the Cooperative Problem-based Learning (CPBL) methods in the same semester. Based on this integrated courses, the main aim of this paper is to investigate the qualitative impact of spreadsheet hands-on seminar on the first year students' digital skill. At the beginning of the semester, students are given sustainability-based project to work on, which requires them to collect and to report the data in a series of presentations and written reports. In order to present those data, they need to use analysis tools such as a spreadsheet software. The students are introduced with some in-depth applications of the Microsoft Excel software through the seminar sessions in the ISP course. With the knowledge that the students gain, they are expected to implement it in the CPBL project. A qualitative approach has been adopted to implement the study. Student’s reflections were used as the data source to identify common attributes that they have managed to gain from seminar sessions. This study has found that all students had primarily learned about digital skills. They perceived hand-on activity during the seminar as a good platform to acquire knowledge on basic calculation and developed learning skill on Excel. Moreover, students recognized the skills they are learning will be useful in other courses and future careers.

scholarly journals The Rise of Misinformation in the Digital Age: Moroccan Students' Attitudes and Perceptions of Fake News Online

2018 ◽  
Vol 3 (2) ◽  
pp. 117
Author(s):  
Isam Mrah ◽  
Hicham Tizaoui
Keyword(s):  
Digital Literacy ◽  
Information Overload ◽  
Primary Source ◽  
Literacy Skills ◽  
Accurate Information ◽  
Fake News ◽  
Attitudes And Perceptions ◽  
Teachers And Students ◽  
Processing Information ◽  
Students Attitudes

<em>As today’s students spend substantial time online, there is an increasing tendency to utilize the Internet as their primary source of information. With the proliferation of user-generated content platforms and the shrinking influence of traditional gatekeeping, there is a growing abundance of misinformation available to the public that coexists alongside accurate information. In this paper, we explored the attitudes and perceptions of teenage students towards misinformation online. To this end, a web-based survey was administered to both Moroccan high school teachers and students to collect and analyze their responses regarding the issue being debated. Additionally, the present study investigated the extent to which EFL textbooks in Morocco enable learners to build skills necessary for identifying fake news. The study adopted content analysis as the primary research method for data analysis and interpretation. The results obtained are in line with the hypothesis guiding this research that a fair majority of teenage students are vulnerable to misinformation online due in large to the overwhelming information overload available at the touch of a button along with their lack of exposure to effective strategies for processing information online.  Based on the findings obtained, schools are required to develop appropriate approaches to teach digital literacy skills, particularly in empowering young learners to distinguish credible sources from unreliable ones. Equally important, teachers are called upon to help students keep up with the new, fast-moving knowledge economy, which is driven by information and technology.</em>

scholarly journals Future Career anxiety & Its Relation with Self- Efficacy among the General Education Diploma Students in South Al Batinah Governorate in the Sultanate of Oman: قلق الـمستقبل المهني وعلاقته بفاعلية الذات المهنية لدى طلبة دبلوم التعليم العام بمحافظة جنوب الباطنة في سلطنة عُمان

2020 ◽  
Vol 4 (37) ◽  
Author(s):  
Ali Humaid Saif Almuqbali, Abdel Fattah Mohammed Saeed Al- K
Keyword(s):  
General Education ◽  
Self Efficacy ◽  
Female Students ◽  
Sultanate Of Oman ◽  
Professional Career ◽  
Future Career ◽  
Descriptive Research ◽  
Career Anxiety ◽  
General Education Diploma ◽  
The Relationship

The study aims to identify the relationship between future career anxiety & self- efficacy among students of the General Education Diploma in South al Batinah Governorate in Oman. A descriptive research design used; In order to achieve the objectives of the study, two scales were applied: the future career Anxiety Scale & Self- Efficacy Scale on a sample of 488 male & female students. The results of the study showed that the level of professional career anxiety & level of self- efficacy among students are in general moderate. And there is a negative statistically correlation between future career anxiety & self- efficacy. The study recommends conducting counseling programs to reduce the level of future career anxiety among diploma students ([1])  هذا البحث مستل من رسالة ماجستير إرشاد وتوجيه، جامعة نزوى، للطالب علي المقبالي، وإشراف د.عبد الفتاح الخواجه، 2019م.

scholarly journals Attitudes and Self-Efficacy: Perspectives on Science Subjects for Junior High School Students

2021 ◽  
Vol 54 (3) ◽  
Author(s):  
M Dwi Wiwik Ernawati ◽  
Asrial Asrial ◽  
Dwi Agus Kurniawan ◽  
Wahyu Adi Pratama ◽  
Rahmat Perdana
Keyword(s):  
High School Students ◽  
Junior High School ◽  
Self Efficacy ◽  
Simple Random Sampling ◽  
Female Students ◽  
Male Students ◽  
School Students ◽  
Correlation Test ◽  
Students Attitudes ◽  
Data Collection Technique

This study aims to analyze the differences and also the relationship between attitudes and self-efficacy of students in science lessons. This research is important because in science lessons the teacher must know the attitudes and self-efficacy of students because they affect the learning process. This type of research is quantitative with comparative type. The number of respondents used as a sample is 74 students. The data collection technique used simple random sampling. The results of the study using the T test were that there were significant differences in the attitudes and self-efficacy of students in science lessons, both female students and male students. The results of the correlation test between students' attitudes and self-efficacy towards science subjects in grade 8A showed that the two variables (attitude and self-efficacy) were related. And the results of the correlation test in class 8B showed that the two variables (attitude and self-efficacy) were related. The urgency of this research is that teachers can find out the differences in attitudes and self-efficacy between male and female students. The novelty of this research compared to previous research is that it uses Attitude and self-efficacy variables, with different indicators from previous research.

scholarly journals Digital literacy in a post Coronavirus era: a management perspective for small businesses in Africa

2020 ◽  
Vol 1 (3) ◽  
pp. 203-212
Author(s):  
Arachie Augustine Ebuka ◽  
◽  
Hope Ngozi Nzewi ◽  
Emejulu Gerald ◽  
Kekeocha Mary Ezinne ◽  
...  
Keyword(s):  
Digital Technology ◽  
Digital Literacy ◽  
Small Businesses ◽  
Management Skills ◽  
Qualitative Review ◽  
Digital Ecosystem ◽  
Study Results ◽  
Digital Skills ◽  
Review Study ◽  
The Difference

Purpose: This study examined how small businesses in Africa can use technology to grow and sustain their businesses in a post-Covid-19 world. The paper looked at various digital skills needed by these businesses to navigate and profit from the digital space's massive opportunities. It also ascertained the challenges facing them from keying into the digital ecosystem. The place of technology in the fight against Covid-19 was also highlighted. Research methodology: This study is a qualitative review study. Results: The study concluded that possessing some form of digital skills by business owners and employees could be the difference between a competing and a non-competing organization. Limitations: The work did not use methodology as it is a qualitative review study that limited the study's generalizability. Contribution: This work represents a current work in digital technology and how it relates to pandemic situations and economic challenges, especially in Africa. Keywords: Digital, Technology, Covid-19, Small businesses, Management, Skills

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