Effects of Different Types of Perceived Similarity and Subjective Knowledge in Evaluations of Brand Extensions

2009 ◽  
Vol 51 (6) ◽  
pp. 1-19 ◽  
Author(s):  
Leif E. Hem ◽  
Nina M. Iversen
Keyword(s):  
Communication Strategies ◽  
Effective Communication ◽  
Brand Extensions ◽  
Consumer Knowledge ◽  
Perceived Similarity ◽  
Subjective Knowledge ◽  
Parent Brand ◽  
Different Types ◽  
Extension Category

The most successful brand extensions are considered to be those having high perceived similarity between the parent brand and the extensions, and being well known in the marketplace. However, previous research has mainly examined the effects of overall measures of perceived similarity between a parent brand and an extension. Correspondingly, little is known about the effects of different areas of consumer knowledge. This study investigates the effects of three types of perceived similarity (usage, associations, competence) and three areas of consumer knowledge (original brand, original category, extension category) on evaluations of brand extensions. The results indicate that some types of perceived similarity and knowledge are more important than others. These findings imply that brand managers need to identify and measure the relevant types of perceived similarity and knowledge that will affect evaluations of brand extensions in order to design effective communication strategies for extensions.

Incorporating Human Factors Into a Healthcare System’s COVID-19 Communication Strategy

2021 ◽  
Vol 10 (1) ◽  
pp. 175-179
Author(s):  
Rebecca L. Butler ◽  
Ann Katherine Hoobler ◽  
Lucy C. Stein ◽  
Erica S. Hoenig ◽  
Laura M. Lee ◽  
...  
Keyword(s):  
Human Factors ◽  
Healthcare System ◽  
Communication Strategies ◽  
Clinical Information ◽  
Effective Communication ◽  
Healthcare Systems ◽  
User Feedback ◽  
Communication Strategy ◽  
Successful Communication

The COVID-19 era has been an age of change for healthcare systems worldwide. At the beginning of the pandemic in particular, there was a huge need to rapidly communicate new and constantly changing information with critical safety implications. Previously successful communication strategies were not adequate for this unprecedented challenge. At MedStar Health, the Quality & Safety team led a unique partnership between human factors experts, clinical teams, and the communications department to develop a three-pronged strategy for effective communication during the pandemic. This strategy incorporated the following components: 1) Using human factors and usability concepts to distill complex clinical information into easy-to-understand infographics for frontline associates; 2) Creating regular, succinct messaging to distribute the information and provide frequent updates throughout the healthcare system; and 3) Designing and maintaining a usable webpage where associates could access up-to-date information relevant to their specialty at any time, on or off the hospital network. This strategy, which was dynamic and adapted to user feedback, was supported by associates as a streamlined method for communicating important information throughout the pandemic.

scholarly journals Consumer Knowledge about Food Labeling and Fraud

Foods ◽  
2021 ◽  
Vol 10 (5) ◽  
pp. 1095
Author(s):  
Maria João Moreira ◽  
Juan García-Díez ◽  
José M. M. M. de Almeida ◽  
Cristina Saraiva
Keyword(s):  
Public Health ◽  
Meat Products ◽  
Principal Component ◽  
Food Composition ◽  
Food Labeling ◽  
Consumer Knowledge ◽  
Food Labels ◽  
Food Label ◽  
Food Fraud ◽  
Different Types

Food fraud is a growing problem and happens in many ways including mislabelling. Since lack of consumers’ knowledge about mandatory food labeling information and different types of food fraud may impact public health, the present work assesses consumers’ knowledge about these issues. Principal component analysis was performed to obtain a smaller number of uncorrelated factors regarding the usefulness and confidence of information displayed in food labels and the perception of food fraud. Results indicated that information displayed in food labels is useful, however the way it is presented may decrease consumer interest and understanding. Regarding respondents’ confidence in foodstuffs, over half of them stated that information provided in food labels is reliable. However, a lack of confidence about food composition is observed in those processed foodstuffs such as meat products. Food fraud is recognized by more than half of respondents with a higher perception of those practices that imply a risk to public health than those related to economic motivation. Age and education of consumers influenced the perception of the information displayed in the food labels, their confidence and knowledge about food fraud. Implementation of education programs to increase consumer knowledge about food labelling and fraud is essential. Respondents’ perception results could be use as guidelines by the food industry to improve food label design in order to enhance consumer understanding.

Communication Strategies for Brand Extensions: Enhancing Perceived Fit by Establishing Explanatory Links

2000 ◽  
Vol 29 (4) ◽  
pp. 1-11 ◽  
Author(s):  
Sheri Bridges ◽  
Kevin Lane Keller ◽  
Sanjay Sood
Keyword(s):  
Communication Strategies ◽  
Brand Extensions ◽  
Perceived Fit

scholarly journals Efektivitas Komunikasi Dakwah Di Pesantren MQ dalam Merubah Akhlak Santri

2019 ◽  
Vol 1 (2) ◽  
pp. 21-36
Author(s):  
Agus Sudiansyah
Keyword(s):  
Quantitative Study ◽  
Strong Correlation ◽  
Boarding School ◽  
Effective Communication ◽  
Educational Institutions ◽  
Different Types ◽  
R Value ◽  
Simultaneous Influence

Indonesia has different types of educational institutions including a state owned institution and a private one. However, recently, several types of educational institutions in Indonesia have some attention from the society in terms of the development of behavioral character of the youth that tend to be degrading. Effective communication of dakwah(preaching) at Pesantren MQ Tebuireng (MQ Tebuireng Islamic Boarding School) as well as akhlak(behavior) education is believed to be able to improve the behavior or so called akhlak of the Indonesian youth to be better. It can be seen from this study, a study at Pesantren MQ Tebuireng aimed at finding the influence and correlation between the effectivity of communication of dakwah and akhlak education towards students. This study is a Quantitative study. The data in this study are obtained through survey using a proportional stratification sample tehnique towards 172 students at Pesantren MQ Tebuireng. The study shows that there is a simultaneous influence between an effective communication of dakwah and akhlak education towards students where Fcount of 18.009 > Ftable  of 3.05. However, there is also a correlation with r value of .749. According to Priyato, the r value of .60 - .799 shows a strong correlation, i.e. between the effectivity of communication of dakwah and akhlak education towards students. Indonesia memilki bebearapa lembaga pendidikan, yakni lembaga pendidikan milik pemerintah dan lembaga milik per orangan, sedangkan sekarang beberapa  lembaga pendidikan di Indonesia mendapat sorotan dari masyarakat mengenai pengembangan karakter tingkah laku generasinya yang mulai menurun. Komunikasi dakwah yang efektif di Pesantren MQ Tebuireung dan pembinaan akhlak  diyakini dapat meningkatkan tingkah laku atau akhlak generasi di Indonesia menjadi lebih baik. Terbukti hasil penelitian di Pesantren MQ Tebuireung dengan tujuan ingin mengetahui pengaruh dan hubungan  efektivitas komunikasi dakwah dan pembinaan akhlak terhadap akhlak santri. Penelitian ini merupakan penelitian Kuantitatif. Data dikumpulkan melaui survei dengan teknik sampel stratifikasi proporsional terhadap santri di Pesantren MQ Tebuirung berjumlah 172 santri. Hasil penelitian menunjukan terdapat pengaruh secara simultan dengan F Hitung 18,009> F Tabel 3,05, komunikasi dakwah yang efektif dan pembinaan akhlak terhadap akhlak santri, dan terdapat hubungan atau korelasi dengan r sederhana dengan nilai 0,749, menurut Priyato nilai 0,60-0,799 sangat kuat hubungannya dari efektivitas komunikasi dakwah dan pembinaan akhlak terhadap akhlak santri.

scholarly journals Why People Who Know Less Think They Know about COVID-19: Evidence from US and Singapore

2021 ◽  
pp. 107769902110494
Author(s):  
Sangwon Lee ◽  
Masahiro Yamamoto ◽  
Edson C. Tandoc
Keyword(s):  
Social Media ◽  
The United States ◽  
Factual Knowledge ◽  
Interaction Patterns ◽  
Traditional Media ◽  
Subjective Knowledge ◽  
Types Of Knowledge ◽  
Knowledge Based ◽  
Different Types ◽  
Main Effects

This study explores the effects of traditional media and social media on different types of knowledge about COVID-19. We also explore how surveillance motivation moderates the relationship between media use and different types of knowledge. Based on cross-national data from Singapore and the United States, we find that news seeking via social media is negatively related to factual knowledge and positively related to subjective knowledge and knowledge miscalibration. News seeking via traditional media is not significantly related to factual knowledge. Although the main effects are highly consistent across the two countries, we find some different interaction patterns across these countries.

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