Does your corporation “care”? Exploring an ethical standard for communicating CSR relationships online

2021 ◽  
pp. 2046147X2110329
Author(s):  
Virginia S Harrison
Keyword(s):  
Corporate Social Responsibility ◽  
Content Analysis ◽  
Public Relations ◽  
Information Sharing ◽  
Qualitative Content Analysis ◽  
Ethical Standard ◽  
Fair Share ◽  
Public Relations Practitioners ◽  
Employee Volunteerism ◽  
Corporate Social

A qualitative content analysis of corporate social responsibility (CSR) webpages of top-ranked corporations was conducted to determine the ethical nature of online communications surrounding nonprofit partnerships. Are corporations giving nonprofits their fair share of online publicity? All CSR-related webpages from the top 30 Fortune’s 500 Most Admired Corporations for 2017 were examined. Ethical principles from public relations communications regarding open, honest, and transparent information sharing guided textual analysis. Evidence shows that CSR website communications often engage in self-promotion rather than genuine and mutually beneficial support for nonprofit partners. Through corporate branding of CSR activities, advertising through philanthropy stories, and exploiting employee volunteerism and donations, the balance of CSR relationships tilts heavily in the corporation’s favor. Yet, public relations practitioners have a special calling to be the “ethical conscience” of their organizations. Understanding how corporations can provide ethical communications about their nonprofit partners helps guide ethical voice of the practice. This study is unique for looking specifically at the ethics of corporate CSR communications themselves and for addressing the nonprofit perspective of CSR, which is often overlooked. While nonprofits may benefit from CSR relationships, this article shows that opportunities for mutually beneficial communications about these relationships may be lacking.

The Representation of Public Relations Profession and Public Relations Practitioners in the Context of Entertainment Culture in Turkish TV Series

2014 ◽  
pp. 421-439 ◽  
Author(s):  
Hilal Ozdemir Cakir
Keyword(s):  
Content Analysis ◽  
Public Relations ◽  
Qualitative Content Analysis ◽  
Television Series ◽  
Public Relations Practitioners ◽  
The Public ◽  
Occupational Roles ◽  
Professional Perspective ◽  
Entertainment Culture

The purpose of this chapter is to explore how the public relations profession and public relations practicioners are depicted in Turkish television series between the years 2000-2010, which are the most preffered entertainment sources of the public on TV. A study is conducted using qualitative content analysis of the two Turkish TV series that had the highest ratings. It analyses the public relations practitioners' characters and occupational roles to look for positive or negative portrayals in order to understand whether these portrayals are shedding a positive or negative light upon the profession of public relations. The results of the study shows that in both of the TV series public the relations profession and public relations characters are portrayed positively in general and from a professional perspective in both of the TV series.

scholarly journals Manajemen Isu dan Tantangan Masa Depan: Pendekatan Public Relations

2013 ◽  
Vol 4 (1) ◽  
Author(s):  
Prayudi .
Keyword(s):  
Corporate Social Responsibility ◽  
Public Relations ◽  
Management Process ◽  
Issues Management ◽  
Program Impact ◽  
Public Relations Practitioners ◽  
The Past ◽  
Reduce Risk ◽  
Corporate Social ◽  
The Impact

Abstract : Issues Management is the management process whose goal is to help preserve markets, reduce risk, create opportunities and manage image as an organizational asset for the benefit of both an organization and its primary stakeholders. This is accomplished by: anticipating, researching and prioritizing issues; assessing the impact of issues on the organization: recommending policies and strategies to minimize risk and seize opportunities, participating and implementing strategy; evaluating program impact. Issues management both as a science and managerial practice has developed dynamically in the past three decades. This paper examines approaches to issues management as a science, corporate social responsibility as a pre-emptive policy of issues management, and issues management as skill for public relations practitioners.

scholarly journals Community Relations: Bentuk Tanggung Jawab Sosial Organisasi

2013 ◽  
Vol 1 (2) ◽  
Author(s):  
G. Arum Yudarwati
Keyword(s):  
Social Capital ◽  
Corporate Social Responsibility ◽  
Public Relations ◽  
Social Responsibility ◽  
Significant Role ◽  
System Approach ◽  
Community Relations ◽  
Public Relations Practitioners ◽  
Micro Level ◽  
Corporate Social

 Community relations is performed as an institution’s planned, active, and continuing participation with and within a community to maintain and enhance its environment to the benefit of both the institution and the community. Community relations will reduce conflict and help to discover the best policy that lead to wellbeing community through the establishment of social capital as part of corporate social responsibility. At the macro level, the system approach and communitarian approach give perspectives to explain the interaction between organization with its environment. At the mezzo level, the community relations should be supported by its function in organization. Finally at the micro level, public relations practitioners should take a significant role in organizations.

scholarly journals The dual face of corporate social responsibility in social businesses: a closer look at the Colombian reality

2019 ◽  
Author(s):  
Leonardo Hernán Talero-Sarmiento ◽  
Orlando Enrique Contreras-Pacheco ◽  
Julio Cesar Camacho-Pinto
Keyword(s):  
Corporate Social Responsibility ◽  
Content Analysis ◽  
Text Mining ◽  
Social Responsibility ◽  
Sense Of Belonging ◽  
Qualitative Content Analysis ◽  
Corporate Social ◽  
Csr Orientation ◽  
High Sense

While the instrumental notion of corporate social responsibility (CSR) focusses on what is strategic, its normative viewpoint indicates what is appropriate. This work examines how social businesses’ (SBs) employees understand the notion of CSR concerning this conceptual tension. In order to do this, a qualitative content analysis supported by text mining techniques is performed in a micro-finance institution in Colombia. Results imply that employees with a high sense of belonging tend to endorse their organizations’ CSR orientation. Also, this work identifies two distinct clusters of SB’s employees based on their notion of CSR: a sizeable instrumental group and a small normative one. This contributes to a better understanding of the CSR field by visualizing the conflict/complementarity of individual perspectives.

Sign in / Sign up

Export Citation Format

Share Document