Creating Value through Social Media: Fresh Evidence from Cultural Organizations

2018 ◽  
Vol 4 (2) ◽  
pp. 243-254 ◽  
Author(s):  
Cristina Caterina Amitrano ◽  
Roberta Gargiulo ◽  
Francesco Bifulco
Keyword(s):  
Social Media ◽  
Cultural Heritage ◽  
Digital Technologies ◽  
Service Marketing ◽  
Customer Engagement ◽  
Communication Tools ◽  
Cultural Organizations ◽  
Potential Customers

The impacts of digital technologies are gaining increasing attention in the service literature, and a growing number of cultural organizations are using online websites and social media to interact with their actual and potential customers. However, the contributions developed by service marketing scholars show little interest in examining the role of underlying technologies in a particular service experience context, namely, the cultural heritage context and the corresponding visiting experience. Therefore, the purpose of this research is to analyse how digital technologies, especially social media, can help cultural organizations stimulate customer engagement. To reach this aim, we conducted a single exploratory case study of a communication project developed by the National Archaeological Museum of Naples (MANN) to attract their actual and potential Italian and foreign visitors. The achieved results allow for us to show how digital communication tools can stimulate customer engagement in a cultural heritage context.

scholarly journals Social Media and Community Involvement in Museums. A case study of a local history wiki community

1970 ◽  
pp. 3 ◽  
Author(s):  
Dagny Stuedahl
Keyword(s):  
Social Media ◽  
Cultural Heritage ◽  
Web 2.0 ◽  
Community Involvement ◽  
Knowledge Creation ◽  
Digital Technologies ◽  
Local History ◽  
Historical Knowledge

The article focuses on a study of knowledge creation and organizing in a local history wiki. The background for this study was to understand how web 2.0 and social media might open new possibilities for museums to collaborate with communities and lay professionals in cultural heritage knowledge creation. Digital technologies provide tools that in many ways overcome challenges of physical collaboration between museums and amateurs. But technologies also bring in new aspects of ordering, categorizing and systematizing knowledge that illuminates the different institutional as well as professional frameworks that writing local historical knowledge into digital forms in fact represents. 

scholarly journals DEVELOPING A CO-DESIGN PROCESS MODEL FOR THE DIGITAL PRESENTATION OF INTANGIBLE CULTURAL HERITAGE: A CASE STUDY OF “WARM INHERITORS DIGITAL DIABOLO”

2021 ◽  
Vol VIII-M-1-2021 ◽  
pp. 89-94
Author(s):  
C. Kong ◽  
L. Zhang
Keyword(s):  
Cultural Heritage ◽  
Design Process ◽  
Process Model ◽  
Digital Technologies ◽  
Intangible Cultural Heritage ◽  
Virtual Reality Technology ◽  
Cultural Alienation ◽  
Design Process Model

Abstract. As digital technologies are becoming gradually integrated into museums and the preservation of intangible cultural heritage (ICH), museums and the exhibitions of ICH are becoming more attractive and flexible. However, digital technologies may also bring some problems, such as cultural alienation. The participation of the inheritors and communities of ICH in the design of digital exhibitions could reduce such problems. The main contribution of this paper is a co-design process model for digital exhibitions of ICH. The study was conducted by the project, “Warm Inheritors Digital Diabolo”, which aimed to enhance the digital experience of diabolo by using virtual reality technology to implement interactive digital storytelling techniques. This project involved both designers and inheritors to realize the principle of respectful design. The results demonstrated the crucial role of inheritors and communities in the design process. This paper also offers some design recommendations.

scholarly journals Using Social Media in Tourist Sentiment Analysis: A Case Study of Andalusia during the Covid-19 Pandemic

2021 ◽  
Vol 13 (7) ◽  
pp. 3836
Author(s):  
David Flores-Ruiz ◽  
Adolfo Elizondo-Salto ◽  
María de la O. Barroso-González
Keyword(s):  
Social Media ◽  
Sentiment Analysis ◽  
Cost Savings ◽  
Mass Scale ◽  
Tourism Sector ◽  
The Social ◽  
Analytical Tools ◽  
Media Data

This paper explores the role of social media in tourist sentiment analysis. To do this, it describes previous studies that have carried out tourist sentiment analysis using social media data, before analyzing changes in tourists’ sentiments and behaviors during the COVID-19 pandemic. In the case study, which focuses on Andalusia, the changes experienced by the tourism sector in the southern Spanish region as a result of the COVID-19 pandemic are assessed using the Andalusian Tourism Situation Survey (ECTA). This information is then compared with data obtained from a sentiment analysis based on the social network Twitter. On the basis of this comparative analysis, the paper concludes that it is possible to identify and classify tourists’ perceptions using sentiment analysis on a mass scale with the help of statistical software (RStudio and Knime). The sentiment analysis using Twitter data correlates with and is supplemented by information from the ECTA survey, with both analyses showing that tourists placed greater value on safety and preferred to travel individually to nearby, less crowded destinations since the pandemic began. Of the two analytical tools, sentiment analysis can be carried out on social media on a continuous basis and offers cost savings.

scholarly journals Replicating Elite Dominance in Intangible Cultural Heritage Safeguarding: The Role of Local Government–Scholar Networks in China

2016 ◽  
Vol 23 (1) ◽  
pp. 71-97 ◽  
Author(s):  
Christina Maags ◽  
Heike Holbig
Keyword(s):  
Local Government ◽  
Cultural Heritage ◽  
Focal Point ◽  
National Level ◽  
Comparative Case Study ◽  
Intangible Cultural Heritage ◽  
Republic Of China ◽  
Heritage Discourse

Abstract:Since “intangible cultural heritage” (ICH) became the new focal point in the global heritage discourse, governments and scholars in many countries have begun to promote this new form of “immaterial” culture. The People’s Republic of China has been one of the most active state parties implementing the new scheme and adapting it to domestic discourses and practices. Policies formulated at the national level have become increasingly malleable to the interests of local government-scholar networks. By conducting a comparative case study of two provinces, this article aims to identify the role of local elite networks in the domestic implementation of the 2003 Convention for the Safeguarding of Intangible Cultural Heritage, focusing on the incentives of scholars and officials to participate in ICH policy networks. It finds that the implementation of the Convention has not removed the power asymmetry between elite and popular actors but, instead, has fostered an elite-driven policy approach shaped by symbiotic, mutually legitimizing government–scholar networks.

scholarly journals Scaling Social Movements Through Social Media: The Case of Black Lives Matter

2018 ◽  
Vol 4 (4) ◽  
pp. 205630511880791 ◽  
Author(s):  
Marcia Mundt ◽  
Karen Ross ◽  
Charla M Burnett
Keyword(s):  
Social Media ◽  
Social Movements ◽  
Potential Role ◽  
Scaling Up ◽  
Coalition Building ◽  
Online Media ◽  
Black Lives Matter ◽  
Careful Management

In this article, we explore the potential role of social media in helping movements expand and/or strengthen themselves internally, processes we refer to as scaling up. Drawing on a case study of Black Lives Matter (BLM) that includes both analysis of public social media accounts and interviews with BLM groups, we highlight possibilities created by social media for building connections, mobilizing participants and tangible resources, coalition building, and amplifying alternative narratives. We also discuss challenges and risks associated with using social media as a platform for scaling up. Our analysis suggests that while benefits of social media use outweigh its risks, careful management of online media platforms is necessary to mitigate concrete, physical risks that social media can create for activists.

scholarly journals Provincial treatment and care asylums for the mentally ill in East Prussia as forgotten cultural heritage: case study of the asylum in Allenberg (now Znamensk, Russian Federation)

2022 ◽  
Vol 56 (3) ◽  
pp. 41-55
Author(s):  
Daria Bręczewska-Kulesza
Keyword(s):  
Twentieth Century ◽  
Cultural Heritage ◽  
Russian Federation ◽  
Mentally Ill ◽  
Poor Condition ◽  
Care Institution ◽  
Model Solutions ◽  
East Prussia

The article focuses on issues demonstrating the role of architecture in the development of Prussian psychiatry in the nineteenth and the early twentieth century. The Provincial Treatment and Care Institution Allenberg (now Znamensk, Russian Federation) is used as a case study to demonstrate the perception of model solutions used in Prussian asylums located in distant provinces. The asylum discussed in this article met the contemporary requirements, proving that these models and newest trends reached East Prussia very quickly. The asylum complex in Allenberg was a testimony to the development of Prussian and European architectural thought in the service of medicine. Unfortunately, today the former asylum remains in a poor condition and is treated as unwanted legacy rather than a cultural monument.

scholarly journals Las tejedoras mayas de Guatemala: un proceso activo para la salvaguardia de su patrimonio cultural inmaterial

2020 ◽  
Vol 2 ◽  
pp. 93-109
Author(s):  
Marta Salvador i Almela ◽  
Núria Abellan Calvet
Keyword(s):  
Cultural Heritage ◽  
Critical Analysis ◽  
Indigenous Communities ◽  
Cultural Value ◽  
Intangible Cultural Heritage ◽  
Analysis Framework ◽  
Tourism Management ◽  
Role Of Women

Currently, many are the phenomena that occur around intangible cultural heritage (ICH), related to its politics and legacy. With a critical analysis perspective, this article aims to describe the processes of patrimonialisation, commodification, and touristification of ICH, especially of the Guatemalan Mayan fabrics. The ongoing movement of Guatemalan weavers to protect and vindicate the cultural value of this art brings to light the role of different actors that intervene in intangible cultural heritage and, of greater relevance, indigenous communities. The following analysis framework on the diverse conceptualisations of heritage, authenticity, commodification and touristification allows for a deeper understanding of the Mayan weavers’ situation. The methodology used in this article consists on a case study, through which the following main conclusions arise: the lack of protection of ICH of this case study given the complex definitions and categorisations; the need to identify the consequences of commodification and touristification of ancestral tapestries, highlighting the importance of tourism management from the communities; and, finally, the key role of women as transmitters and protectors of ICH, who have headed a process of movement and empowerment.

scholarly journals Citizen Participation in Responding to Natural Disasters Through Twitter Messages

2020 ◽  
Vol 5 (2) ◽  
pp. 123
Author(s):  
Rizky Pamuji ◽  
Ismiarta Aknuranda ◽  
Fatwa Ramdani
Keyword(s):  
Social Media ◽  
Natural Disasters ◽  
Citizen Science ◽  
Citizen Participation ◽  
Disaster Relief ◽  
Local Communities ◽  
Citizen Involvement ◽  
The Government

Citizen participation in collect and distribute information increase the role of the citizen involvement in local issues and increasing the benefits of society for the government and the environment. The contribution of citizens can be useful in helping to deal with environment problems and assist certain parties in meeting data needs, this is commonly referred to as citizen science. In its development, citizen science involvement in providing information began to involve social media as a platform for sharing information. In this study we try to explore citizen science of Indonesia, we conduct case study exploring how citizen in Indonesia used social media such as Twitter in response to one of the country’s worst disaster in 2018 namely Lombok Earthquake. By analyzing these user generate message we may know what the response of Indonesian citizen during event and understand more about citizen science in Indonesia through social media including its role and contribution. The information also may assist local communities in obtaining up-to-date information, providing assistance according to needs of the populace and use to manage and plan disaster relief both during and after the event.

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