scholarly journals Think Beyond 4 Ps.

2010 ◽  
Vol 9 (1) ◽  
pp. 26-36
Author(s):  
Supriya Jha
Keyword(s):  
Rural Area ◽  
Brand Equity ◽  
Rural Areas ◽  
Consumer Demand ◽  
Disposable Income ◽  
Price Sensitivity ◽  
Rural People ◽  
Rural Market ◽  
Demand Pull ◽  
Low Rate

[The Indian established Industries have the advantages, which MNC don't enjoy in this regard. The strong Indian brands have strong brand equity, consumer demand-pull and efficient and dedicated dealer network which have been created over a period of time. The rural market has a grip of strong country shops, which affect the sale of various products in rural market. The companies are trying to trigger growth in rural areas. They are identifying the fact that rural people are now in the better position with disposable income. The low rate finance availability has also increased the affordability of purchasing the costly products by the rural people. Marketer should understand the price sensitivity of a consumer in a rural area. This paper is therefore an attempt to understand the rural market.

scholarly journals Rural Microcredit: Evidences From Albania

2016 ◽  
Vol 12 (10) ◽  
pp. 104 ◽  
Author(s):  
Egerta Marku
Keyword(s):  
Rural Area ◽  
Rural Areas ◽  
Poverty Alleviation ◽  
Financial Sector ◽  
Sustainable Livelihood ◽  
Microfinance Institutions ◽  
Rural People ◽  
Rural Credit ◽  
Enhancing Production ◽  
The Needy

The purpose of this paper is to analyse the issues and concerns of Albanian rural credit, which is a powerful tool for enhancing production and productivity and for poverty alleviation. Further it highlights some of the strategies adopted by the Albanian government to increase the rural credit facilities in the rural area of Albania. The various problems faced by the farmers in applying for loans are analysed in detail. Rural credits serve as a tool for providing a sustainable livelihood for people who lives in these areas. Several organisations and Microfinance Institutions,. are playing a major role in providing rural credit facilities to rural Albania. to make the rural credit facilities available to most of the needy. In spite of several efforts put up by various organisations to increase the rural credit facilities, several challenges will prevail in the years to come.These aspects of the financial sector remain undervalued in mainstream literature on rural credit. With Albania being a nation in which more than 40 percent of people live in rural areas and rural credit being a powerful, and the only, tool for rural people in providing a means of livelihood, its importance and potential should be known to each individual.

scholarly journals ICT in Rural Development : Application and Challenges - A Review

2021 ◽  
pp. 464-472
Author(s):  
Aditi Rajesh Nimodiya ◽  
Shruti Sunil Ajankar
Keyword(s):  
Rural Area ◽  
Information And Communication Technology ◽  
Communication Technology ◽  
Rural Areas ◽  
Vital Role ◽  
Rural People ◽  
Rural Sector ◽  
Information And Communication ◽  
Tremendous Impact ◽  
Development Application

ICT stands for Information and Communication Technology. ICT plays a vital role in developing the rural area in various sector, it has helped to develop the rural sector in tremendous way. It is used in rural area for the growth of various field like education, agriculture, medical treatment and many other. However due to lack of growth and awareness about ICT among the rural people the process of development is very less, still it has a tremendous impact in the growth of rural area. The rural people need to know the importance of ICT for the faster improvement of rural sector this will also help ICT to work more efficiently. This paper mainly focused the different application of ICT in various sector to improve the condition of rural area and the challenges faced by ICT to develop rural areas.

scholarly journals Review of Rural Marketing in India and Innovations in Rural Marketing

2020 ◽  
Vol 10 (5) ◽  
pp. 5-11
Author(s):  
Bhavika Pandita Hakhroo
Keyword(s):  
Rural Areas ◽  
Rural People ◽  
Rural Markets ◽  
The Past ◽  
Rural Market ◽  
The People ◽  
Rural Economies ◽  
The Future ◽  
Current Scenario ◽  
Rural Consumers

The aim of this research is to study the current scenario of Rural Marketing in India, the rural market presents with its various opportunities and challenges, given how diversely populated the rural consumers in India are. The rural market consists of 83.3 crore people and this is what attracts marketers to enter in this market. To market in the territory of rural marketing corporations must understand the rural consumer. There is a shift incoming from urban to the rural marketing as the development and levels of literacy and awareness among the rural consumers is rising and these consumers want value for their money. Marketers when catering to rural consumers need to connect with them and also undertake demonstrations for the better understanding of the rural people. Many innovations in the strategy to market into the rural markets have been undertaken in the past years. This paper aims to understand these innovations and strategies and to understand the rural consumer of India. The future of rural marketing and the development in rural areas is promising in development of rural economies and for the people living in these rural areas a better life.

scholarly journals Can a Cooperative Consumer Store Succeed in a Rural Area ? — A Study of Warana Bazar

1999 ◽  
Vol 24 (2) ◽  
pp. 53-58
Author(s):  
P.K. Deshmukh ◽  
S.A. Mahajan
Keyword(s):  
Rural Area ◽  
Rural Areas ◽  
Wide Scope ◽  
Rural Sector ◽  
Rural Market ◽  
The People ◽  
Opening Up

With the opening up of the economy and the rapidly changing lifestyle, tastes, and habits of the people in the rural areas, there is a wide scope for consumers' cooperatives in the hitherto neglected rural sector. But, how far can cooperative consumer stores successfully tap the emerging rural market? The present study

scholarly journals The Role Of Local Loan Institution In Providing Safety Net In Rural Area

2018 ◽  
Vol 2 (1) ◽  
pp. 1-6
Author(s):  
Yogaprasta Adi Nugraha ◽  
Mariana R. A. Siregar
Keyword(s):  
Rural Area ◽  
Rural Areas ◽  
Urban Poverty ◽  
Rural Poverty ◽  
Poverty Line ◽  
Safety Net ◽  
Poor People ◽  
Rural Poor ◽  
Rural People

Rural area cannot be separated with poverty, according to Statistics Center Board (BPS), there are 18 milions rural people live below poverty line. Rural poverty has become many focus in development studies. There is a siginificant difference between rural poverty and urban poverty. Poor society in urban area are more vulnurable compared to poor society in rural area. In rural area, poor people tends to have informal social security that helps them to survive. This research aimed to determine the role of loan institution in providing social safety net for rural poor. Qualitative method was used to help us to have a better understanding about the debt institution in rural areas. This research found that rural poor have several alternatives source of debt that enable them to survive in a vulnerable situation. Most of people tend to see for a realistic loan institution with low interest (without interest is more preferable), low risk in returning the debt and fast in providing the money.

Does the Brand Equity of a Retail Store Mediate the Relationship between Store Choice and Store Loyalty?

GIS Business ◽  
2020 ◽  
Vol 14 (6) ◽  
pp. 1050-1061
Author(s):  
Sathish, ◽  
Rajendra Kumbharjuvenkar
Keyword(s):  
Brand Equity ◽  
Developing Nations ◽  
Retail Store ◽  
Consumption Patterns ◽  
Disposable Income ◽  
Retail Industry ◽  
Store Loyalty ◽  
Store Choice ◽  
Retail Organizations ◽  
The Relationship

The retail industry is changing worldwide, especially in developing nations. This retail transformation is a result of changing lifestyles, increased disposable income, growing brand consciousness and changing consumption patterns of consumers. In the process of meeting these growing expectations of consumers, there are noteworthy initiatives adopted by retail organizations. Brand equity of a retail store is seen as a major factor influencing buying decisions and repurchases intent of consumers’ world over.

Understanding Rural Retailer at the Base of the Fortune Pyramid

2015 ◽  
Vol 3 (2) ◽  
Author(s):  
Nilamadhab Mohanty
Keyword(s):  
Rural Areas ◽  
Market Development ◽  
Design And Implementation ◽  
Rural Market

The literature in the field of rural marketing has paid little attention to intra-rural transaction. However, approaches towards inclusive marketing and rural market development are incomplete without clarity on rural to rural transaction. In this article an attempt has been made to understand the rural to rural transaction in the context of rural retail units. Identification of the supportive features, appreciation of organizational limitations of the business, and design of alternative revenue options were found as three strategies adopted by rural retailers to build a profitable enterprise. Compatibility and desirability of the revenue alternatives have been discussed to be the indicators determining the importance of each of these strategies. Implications are discussed both for commercial ventures involved in rural marketing as well as for agencies concerned with the design and implementation of income generating programmes in rural areas.

Lifeline Express: Hospital Train in Rural India

2021 ◽  
pp. 251660422197724
Author(s):  
Jashim Uddin Ahmed ◽  
Saima Siddiqui ◽  
Asma Ahmed ◽  
Kazi Pushpita Mim
Keyword(s):  
Southeast Asia ◽  
Rural Areas ◽  
Medical Service ◽  
Service Industry ◽  
Rural India ◽  
Medical Team ◽  
Rural People ◽  
Quality Healthcare ◽  
The People ◽  
Medical Facilities

India’s medical service industry is an emerging force in Southeast Asia, which should be recognized. A large portion of the country’s GDP is being earned through this sector. Paradoxically, India’s rural sphere has always been highly deprived of medical facilities even in rudimentary level. This huge imbalance was previously an issue for India to reach to a footing through innovation. India still being a developing country has majority of people living in rural areas where quality healthcare is not only difficult to avail but sometimes even hard to access. In such circumstances, an initiative like Lifeline Express (LLE) has provided the people with access to quality healthcare which has been crucially needed. It is a very simple idea but incredibly complex in terms of execution throughout the whole region. The LLE is a hospital which moves throughout rural India in a form of a fully equipped train. Since 1991, this initiative in India has generated some commendable projects through which it has served many rural Indians. Through this case, it will be comprehensible of how the train and the medical team function and will show the limitations and challenges healthcare in India is facing and how LLE has proved its fantastic ability to fight with the constraints and make healthcare reach the doorsteps of the rural people. Despite the challenges and limitations, it is also been revealed how the journey of LLE has grown from a three-coach train to seven-coach train where patients get treatment of many diseases from the early 1990s to this day.

scholarly journals A Comparative Analysis of the Government and NGOs in Delivering Quality Services for the Rural People of Pakistan: Community Perspectives

2020 ◽  
Vol 30 (1-2) ◽  
pp. 203-225
Author(s):  
Mohsin Khan ◽  
Jetnor Kasmi ◽  
Abdul Saboor ◽  
Iftikhar Ali
Keyword(s):  
Drinking Water ◽  
Service Delivery ◽  
Rural Areas ◽  
Public Health Education ◽  
Road Transport ◽  
Extension Services ◽  
Rural People ◽  
Basic Services ◽  
The Government ◽  
The Impact

Often the government and the non-governmental organisations (NGOs) are criticised for their poor performances in delivering services particularly in rural areas. However, there has been limited research on the assessment of their relative performances in service delivery as well as on the perceptions of people on the quality of such service delivery. This study examines the relative performances of NGOs and the governmental development interventions that provide basic services including public health, education, drinking water and sanitation. The study explains the impact of agricultural extension services and infrastructure such as access to roads and markets on the rural people and measures the satisfaction level of the rural community. For this purpose, 225 households (HHs) in 8 villages of Phalia Tehsil, district Mandi Bahauddin, Punjab, Pakistan were first surveyed in 2010 and then in 2014 using a structured questionnaire. The findings reveal different satisfaction levels of HHs, with most of them expressing less satisfaction on government service delivery compared with NGOs. They reveal satisfaction over the performance of NGOs in health, drinking water supplies and agriculture extension services. Further, the study shows an increasing satisfaction of people on access to road, transport, agri-market and price of agri-commodities by the government.

scholarly journals Facilitating co-production in public services: Empirical evidence from a co-design experience with family caregivers living in a remote and rural area

2020 ◽  
pp. 095148482097145
Author(s):  
Eleonora Gheduzzi ◽  
Niccolò Morelli ◽  
Guendalina Graffigna ◽  
Cristina Masella
Keyword(s):  
Home Care ◽  
Family Caregivers ◽  
Empirical Evidence ◽  
Rural Area ◽  
Public Service ◽  
Rural Areas ◽  
Crucial Role ◽  
Care Agency ◽  
Home Care Agency ◽  
Design Experience

The involvement of vulnerable actors in co-production activities is a debated topic in the current public service literature. While vulnerable actors should have the same opportunities to be involved as other actors, they may not have the needed competences, skills and attitudes to contribute to this process. This paper is part of a broader project on family caregivers’ engagement in remote and rural areas. In particular, it investigates how to facilitate co-production by looking at four co-design workshops with family caregivers, representatives of a local home care agency and researchers. The transcripts of the workshops were coded using NVivo, and the data were analysed based on the existing theory about co-production. Two main findings were identified from the analysis. First, the adoption of co-production by vulnerable actors may occur in conjunction with other forms of engagement. Second, the interactions among facilitators and providers play a crucial role in encouraging the adoption of co-production. We identified at least two strategies that may help facilitators and providers achieve that goal. However, there is a need for an in-depth understanding of how facilitators and providers should interact to enhance implementation of co-production.

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