The Impact of a Sport Mega-Event on Destination Image

2005 ◽  
Vol 6 (3) ◽  
pp. 27-45 ◽  
Author(s):  
Choong-Ki Lee ◽  
Tracy Taylor ◽  
Yong-Ki Lee ◽  
Bongkoo Lee
Keyword(s):  
Destination Image ◽  
Mega Event ◽  
The Impact

Marketing China to U.S. travelers through electronic word-of-mouth and destination image: Taking Beijing as an example

2021 ◽  
pp. 135676672098786
Author(s):  
Li Ran ◽  
Luo Zhenpeng ◽  
Anil Bilgihan ◽  
Fevzi Okumus
Keyword(s):  
Quantitative Research ◽  
Behavioral Control ◽  
Strong Relationship ◽  
Tourism Industry ◽  
Destination Image ◽  
Perceived Behavioral Control ◽  
Online Data ◽  
Mediating Role ◽  
Study Results ◽  
The Impact

The tourism industry in China has grown significantly over the last two decades. Most of the growth, however, is fueled by domestic tourism. As one of the biggest tourism markets in the world, U.S. tourists might be reluctant to travel to China due to reasons such as unfamiliarity, cultural differences, visa requirements, and long flights. Building on the Theory of Planned Behavior (TPB) with relevant constructs, this research proposes that building a strong destination image via eWOM may influence the attitude and intention of U.S. travelers to visit Beijing. More specifically, the current research aims to examine the impact of eWOM and destination image on travel intention of tourists. This study used a quantitative research method and online data collection was conducted through Qualtrics. A total of 413 valid responses from U.S. residents were collected. The statistical software SPSS 21.0 and Mplus 7.0 were used to analyze the data. Study results show a strong relationship between eWOM utilitarian function and eWOM credibility, and eWOM credibility has a significant influence on destination image. Although there was no direct impact of destination image on tourists’ future travel intention, destination image plays a mediating role between eWOM credibility and perceived behavioral control (and tourists’ attitudes as well). Finally, perceived behavioral control and tourists’ attitudes mediate the impact of destination image on travel intention.

scholarly journals Influence of Tourism Destination Products and Images on Tourist Visiting Decision to Kota Seribu Sungai Banjarmasin

2018 ◽  
Vol 2 (2) ◽  
pp. 73
Author(s):  
Devin Cahya Triansya ◽  
Beta Budisetyorini
Keyword(s):  
Positive Influence ◽  
Destination Image ◽  
Tourism Destination ◽  
Tourist Destination ◽  
Tourist Destinations ◽  
Tourism Sector ◽  
The World ◽  
Tourism Destinations ◽  
The Impact ◽  
The City

 AbstractThe continuous rapidly growth of tourism sector with the tight competition in the field of tourismmakes not all tourist destinations in the world always experience an increase in the number of tourist visits each year. Banjarmasin City, dubbed the “Kota Seribu Sungai” or "City of Thousand Rivers" and is known as the Thousand Rivers tourist destination has experiencedfluctuate number of tourist arrivals and tend to decline. The fluctuate number of tourist arrivalssourced from tourist visiting decisions can be influenced by various factors, including tourism destination productsand image. This study aims to see the effects of tourism destination products consisting of physical products, people, packages, and programsalsothe image of tourism destinations consisting of cognitive image and affective image on tourists visiting decision to the city of Thousand River Banjarmasin. The data obtained were taken by questionnaire to 123 tourists by accidental sampling. The results of the research were analyzed using multiple linear regression with two equations, namely (I) The influence of tourism destination products on tourist visiting decision and (II) The impact of tourism destination image on tourist visiting decision. The resultsfound the positive influence of tourism destination products to thetourist visiting decision of 54.5% and the image of tourism destination on the tourist visiting decision of 53.4% and the rest of 45.5% and 46.6% influenced by other factors not examined. The results of the analysis also showed the effect of tourism destination products variable partially consisting of physical products, packages, and programs have an effect on the decision of tourists while people have no influence. As for the variable image of tourism destinations in partial consisting of cognitive image and affective image affect the decision of tourists visiting to Kota Seribu Sungai Banjarmasin. 

scholarly journals EFFECT OF COVID 19 ON THE PERFORMANCE OF TOURISM INDUSTRY.A CRITICAL LITERATURE REVIEW

2021 ◽  
Vol 1 (1) ◽  
pp. 16-28
Author(s):  
John Githii
Keyword(s):  
Management Plan ◽  
Tourism Industry ◽  
Destination Image ◽  
Empirical Literature ◽  
Tourist Destinations ◽  
The People ◽  
Travel Restrictions ◽  
Retirement Funds ◽  
International Airlines ◽  
The Impact

Purpose: Among all segments in the economy, tourism is one of the main sectors which impact the economy as many governments impose travel restrictions, travel bans, shutting down airports, and mass passenger cancellations The pandemic has forced people to use their retirement funds early as they needed to make a living. The general objective of the study was to examine effect of Covid 19 on the performance of tourism industry. Methodology: The paper used a desk study review methodology where relevant empirical literature was reviewed to identify main themes and to extract knowledge gaps. Findings: The study concluded that the Coronavirus puts a furrow on the tourism industry. Many domestic and international Airlines Companies are forced to cancel their flights from and to other countries due to insufficient tourist as the people are becoming panicked for the spread of this harmful virus. Revenues from the tourist industries has  got a bit lowered as no individuals are traveling to visit tourist destinations as all flights are being canceled . It has also showcased the ultimate harm it created on the economy of the country and the globe at the same time. It is being thought that the impact will continue for some more time and that is of much more concern in recent time Recommendations: The study recommends that tourism industry stakeholders should be ready for post-corona environment. There are different scenarios on when the industry will recover, what new challenges and standards will be imposed, who are more likely to travel which products and services will disappear and transform. Hence the stakeholders should be able to create different action plans for each scenario to be put into action after recovery. Destination image shall also be re-positioned based on safety, health and cleanliness. All stakeholders should also make sure they have a risk and crises management plan and a strong financial structure to improve their resilience in the future.

scholarly journals Gender as moderator of the influence of tourists’ risk perception on destination image and visit intentions

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Rita Rosa Carballo ◽  
Carmelo Javier León ◽  
María Magdalena Carballo
Keyword(s):  
Gender Differences ◽  
Risk Perception ◽  
Risk Perceptions ◽  
Structural Equation ◽  
Group Analysis ◽  
Destination Image ◽  
Content Type ◽  
Behavioural Intentions ◽  
Consumption Decisions ◽  
The Impact

Purpose This paper aims to study the influence of gender on the theoretical and empirical relationships between tourists’ risk perceptions and both destination image and behavioural intentions. Design/methodology/approach An empirical study was carried out with potential tourists at home in Germany and the UK considering travelling to Spain, Egypt, Morocco, Brazil, Colombia and Indonesia. Data were analysed using structural equation modelling with multi-group analysis. Findings Results show that gender moderates the theoretical relationships between risk perception and both destination image and behavioural intentions. Risk perception is higher for women than for men and depends on the type of risks and the characteristics of the destination. Women are more likely than men to reduce their visit to a destination whenever there is an increase in their risk perceptions. However, the influence of risk perception on destination image is higher for men than for women. Thus, results prove there are significant gender differences in the theoretical relationships between risk perceptions and destination image and visiting intentions. Originality/value This paper provides new evidence on the gender differences in risk perceptions in tourism and their impact on destination image and visiting intentions, showing that whenever there are higher risks at a tourist destination women do change more than men their behavioural intentions. The results are useful for designing risk management and promotion policies at destinations that avoid the masculinisation bias, thereby considering the impact of gender differences on travel behaviour and consumption decisions.

Mega events and seasonality: the case of the Milan World Expo 2015

2019 ◽  
Vol 31 (1) ◽  
pp. 61-86 ◽  
Author(s):  
Ruggero Sainaghi ◽  
Aurelio G. Mauri ◽  
Stanislav Ivanov ◽  
Francesca d’Angella
Keyword(s):  
Performance Metrics ◽  
Research Question ◽  
Seasonal Patterns ◽  
Content Type ◽  
Demand Structure ◽  
Hotel Performance ◽  
World Expo ◽  
Demand Variation ◽  
Mega Event ◽  
The Impact

Purpose This paper aims to explore the effects generated by the Milan World Expo 2015 on both firm performance and seasonality structure. It aims to answer the following research question: Did the Milan Expo 2015 influence only hotel results without changing seasonal patterns, or was this mega event able to reconfigure seasonal periods? Design/methodology/approach The present analysis is based on Smith Travel Research (STR) data. This source offers daily data on a large sample of Milan hotels (approximately 80 per cent of the total), representing more than 30,000 rooms. The empirical data relate to a period of 12 years, 11 of which are focused on the pre-event period (2004-2014), while 2015 is centered on the Milan Expo. This data comprise 4,383 daily observations. For each day, three operating measures were analyzed: occupancy, average daily rate (ADR) and revenue per available room (RevPAR). Findings The empirical findings fully support the first hypothesis: the four seasonal periods built around the main market segments are relevant lenses for understanding Milan’s demand structure before Expo 2015. The findings also support the second hypothesis relating to the effects generated by the event: Expo 2015 was able to improve hotel performance during the four seasonal periods analyzed. The most fragile seasonality registered the highest rise. Finally, the last two hypotheses to be investigated are as follows: did the Milan Expo 2015 simply improve hotel performance, without changing the underlying seasonal patterns (H3), or did this event reconfigure the demand structure (H4)? The analyses carried out lend more support to the fourth hypothesis, suggesting that new seasonal patterns emerged during Expo 2015. Originality/value This paper explores the impact of a mega event on seasonal patterns of hotel performance metrics. At least three original aspects are introduced. First, to analyze the Milan demand variation, a market segment approach that proposes an innovative seasonal matrix is developed. This is based on the three main client groups attracted by the destination. Second, the effects generated by the Expo are measured with consideration given to the four seasonal periods. Third, based on graphical and statistical analysis, the paper confirms that new seasonal patterns emerged during the Expo.

Impact of environmental belief and nature-based destination image on ecotourism attitude

2020 ◽  
Vol 3 (4) ◽  
pp. 489-505
Author(s):  
Chi Nguyen Thi Khanh ◽  
Le Thai Phong
Keyword(s):  
Convergent Validity ◽  
Structural Equation ◽  
Discriminant Validity ◽  
Time Perspective ◽  
Reliability And Validity ◽  
Destination Image ◽  
Equation Modeling ◽  
Content Type ◽  
Positive Effects ◽  
The Impact

PurposeThis study examines the direct and indirect impact of environmental belief, nature-based destination image and time perspective on tourist attitude towards ecotourism.Design/methodology/approachData was collected through a structured questionnaire survey conducted in Vietnam. The dataset consists of 479 valid responses by Vietnamese tourists. Correlation analysis and structural equation modeling (SEM) were used to test the causal relationships among time perspective, environmental belief, nature-based destination and ecotourism attitude. Confirmatory factor analysis (CFA) is conducted to verify the reliability and validity of each latent construct, and to evaluate the discriminant validity, convergent validity, composition reliability and average variance extracted (AVE) for the latent constructs.FindingsThis study finds statistically significant and positive effects of time perspective, environmental belief and nature-based destination image on ecotourism attitude. The results also indicate that environmental belief is found to have statistically significant effects both direct and indirect on ecotourism attitude; its indirect effect is transmitted through nature-based destination image. Our findings demonstrate empirically that tourists are mainly attracted by natural environment sites and that tourists having environmental beliefs are likely to engage in ecotourism than other types of tourism by first influencing their attitude.Research limitations/implicationsOne limitation is associated with our measurement method, which relies on respondents’ self-ratings of their activities. Second, our study is based on internal consistency assessments for establishing construct reliability and validity, which might be the problem of measurement misspecification in tourism research and hinder us to adequately capture the dynamic nature of the variables and the underlying relationships. Third, the survey is conducted in one specific ecotourism nation like Vietnam, and thus, the findings must also be explained in this case.Practical implicationsPolicymakers need to pay careful attention to the planning and conservation of local resources, as well as infrastructure, for ecotourism development. Moreover, the management of eco-site needs to maintain ecology properly, provide an authentic ecotourism experience to improve ecotourism destination. Otherwise, ecotourism operators should focus on marketing strategies to increase traditional and natural values and promote eco-friendly social standards for fostering demand.Originality/valueThis study examines an integrated model analyzing the impact of time perspective, environmental belief and nature-based destination on tourist attitude towards ecotourism. This study reveals the understanding of how individuals’ view towards belief in environment and location image, influences their attitude to engage in ecotourism. The study provides several implications for practice.

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