Trust, Risk and Alternative Website Quality in B-Buyer Acceptance of Cross-Border E-Commerce

Cross-border e-commerce (CBEC) has become an imperative mode for global trade. Research on cross-border e-commerce historically focuses mainly on the customer's behavior intention to purchase on a CBEC platform. However, B-buyers are more important compared with C-buyers for CBEC platforms. This is because B-buyers can contribute more gross merchandise volume (GMV) in a CBEC platform, and thus more margin for the firm. The authors apply trust transfer theory, perceived risk, and alternative website quality to study repurchase intention, focusing on B-buyers. The results show that perceived risk, trust in provider, and trust in the website affect repurchase intention significantly, where trust in website is found to be the most important factor. In addition, the authors found that the dimensions of perceived risk in CBEC context can be classified as the following: customer duties risk, confiscation risk, delivery risk, financial risk, and privacy risk. The contributions of the study are addressed lastly.

Exploring the Trust Influencing Mechanism of Robo-Advisor Service: A Mixed Method Approach

As a typical application of fintech, the robo-advisor has increasingly gained attention over the last decade. However, most research regarding the robo-advisor has focused on its development issues such as performance improvement and regulation, while limited research has paid attention to trust. This research extends the literature by investigating the trust influencing mechanism of robo-advisors by a mixed method approach. Specifically, we identified six salient trust influencing factors by qualitative interviews and proposed the research model based on trust transfer theory. This model was tested via a survey of 230 investors. Our study finds the significant influencing role of supervisory control and validates the relationships among trust influencing factors, trust in technologies, trust in vendor and trust in robo-advisor. Moreover, several differences between junior investors and senior investors are also found in our research. This study examines trust transfer theory in the new context of the robo-advisor and contributes to further development of this increasingly utilized service.