Achieving sustainable competitive advantage through brand makeover

2019 ◽  
Vol 19 (3) ◽  
pp. 213-234
Author(s):  
Kalim Khan ◽  
Tapish Panwar
Keyword(s):  
Literature Review ◽  
Competitive Advantage ◽  
Extensive Literature ◽  
Sustainable Competitive Advantage ◽  
Marketing Managers ◽  
Extensive Literature Review ◽  
Theoretical Support

Limited theoretical support on establishing a brand as a source of sustainable competitive advantage (SCA) has impaired the idea of strengthening brands for SCA. Acknowledging brands as assets and exploring brand makeover strategies could be helpful for an organisation to create and sustain a competitive advantage. This paper aims at proposing and cementing this view about brands and explores various strategies for brands to enjoy competitive advantage. An extensive literature review has been carried out to build associations between a brand and resulting SCA, and a theoretical classification that can encapsulate all possible brand makeover strategies has been proposed by analysing various facets of brands, known as brand elements. Firms must ensure that brands undergo a makeover regularly in order to sustain this competitive advantage. Brand makeover strategies will help marketing managers to secure and exploit brands as an asset in the long term and in a profitable way.

scholarly journals Minimising the Monopoly Among Construction Players in Klang Valley, Malaysia

2020 ◽  
Vol 5 (2) ◽  
pp. 19-33
Author(s):  
Mashanim Mahazir ◽  
◽  
Arief Nashrin Kamarudzaman ◽  
Keyword(s):  
Decision Making ◽  
Sustainable Development ◽  
Literature Review ◽  
Competitive Advantage ◽  
Extensive Literature ◽  
Business World ◽  
The Sustainable Development ◽  
Extensive Literature Review ◽  
Klang Valley ◽  
The Right

The rising innovations of technologies, some companies have developed greed towards owning as many projects as possible. Those involved think that they are the only ones who should be handling complex works as they are the only ones who have the right equipment to do the right job. This act of greed in the business world is known as ‘monopoly’. Twenty three (23) papers were referred through extensive literature review in order to know types of monopolies, factors causing the monopoly and proposed solution to minimize monopoly among conatruction players. As a result, contractor became the most contributor to monopoly due to croinism. In order to minimize the monopoly, one should enhance the competitive advantage, embrace the sustainable development and transparency in decision making.

Impact of Tacit Knowledge on Tourist Loyalty

2021 ◽  
pp. 303-328
Author(s):  
Carla Pereira ◽  
Helena Alves ◽  
João J. Ferreira
Keyword(s):  
Human Resources ◽  
Competitive Advantage ◽  
Tacit Knowledge ◽  
Rural Tourism ◽  
Competitive Market ◽  
Sustainable Competitive Advantage ◽  
Social Dimensions ◽  
Market Conditions ◽  
Marketing Managers

Given the prevailing competitive market conditions, establishing long-term relationships proves a source of sustainable competitive advantage. Tacit knowledge, as the only resource developed in the intellect, in the competences and the experiences built up by the human resources available, would seem appropriate to constructing competitive advantage. Within this framework, firm employees become marketing managers in terms of developing relationships given that every type of contact generates information that facilitates a relational-based philosophy. In rural tourism, with its own very specific characteristics, tacit knowledge may contribute towards fostering loyalty and may also help in determining the requisites clients are seeking. This chapter proposes a model highlighting the importance of tacit knowledge in developing loyalty in rural tourism lodgings across its cognitive, technical, and social dimensions. The results show that tacit knowledge does improve the performance of employees in engaging in affective bonds and better understanding the needs and expectations of clients.

Cybersecurity: investing for competitive outcomes

2020 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Dejan Kosutic ◽  
Federico Pigni
Keyword(s):  
Literature Review ◽  
Competitive Advantage ◽  
Dynamic Capabilities ◽  
Extensive Literature ◽  
Structured Interviews ◽  
Content Type ◽  
Extensive Literature Review ◽  
Industry Standards ◽  
Technological Bias ◽  
The Impact

Purpose The purpose of this paper is to help companies address the problem of ever-increasing cybersecurity investment that does not produce tangible business value – this is achieved by explaining the relationship between cybersecurity and competitive advantage. Design/methodology/approach The impact of cybersecurity on competitive advantage was explored through a qualitative research study – the authors conducted an extensive literature review and conducted two rounds of semi-structured interviews with executives and security professionals from companies in four countries, from the financial, IT and security industries. Findings The analysis of the findings enabled the conceptualization of the Cybersecurity Competitive Advantage Model that explains how to build up cybersecurity dynamic capabilities to achieve long-term competitive advantage. Research limitations/implications The research presents the theorization of the model based on an extensive literature review, gathered information, insight from qualified respondents and the authors’ experience in the field. While we controlled for saturation and rigorously collected and analyzed the data, the inductive approach followed may limit the generalizability of the findings. Practical implications The proposed model helps explain to executives how to differentiate their company in a novel way and how to retain that competitive advantage; security professionals can use the model to organize cybersecurity and communicate to their superiors more effectively. Originality/value The presented model differs from existing literature, cybersecurity frameworks and industry standards by presenting a method of avoiding technological bias and for achieving competitive advantage.

Die kognitive Legitimität aus Kundensicht im Kontext neuer Unternehmen

2021 ◽  
Author(s):  
Miriam Lohrmann
Keyword(s):  
Literature Review ◽  
Three Dimensional ◽  
Dimensional Structure ◽  
Extensive Literature ◽  
Extensive Literature Review ◽  
New Business ◽  
Potential Customers ◽  
Cognitive Legitimacy

Customer cognitive legitimacy is an important factor in a new business venture’s survival. Based on an extensive literature review of customer cognitive legitimacy, this book examines the consistent conceptualisation of the concept and its dimensional structure. This consistent conceptualisation facilitates the development of the reliable and valid three-dimensional customer cognitive legitimacy scale in 10 studies. The scale is based on potential customers’ interest in acquiring knowledge about a product and the company responsible for it, their perception of the company’s and the product’s future, and their perception of how competent the company’s managers are.

scholarly journals Marketing Ethics and Relationship Marketing - An Empirical Study that Measure the Effect of Ethics Practices Application on Maintaining Relationships with Customers

2016 ◽  
Vol 9 (9) ◽  
pp. 78 ◽  
Author(s):  
Muhammad Alshurideh ◽  
B. H. Al Kurdi ◽  
Anu Vij ◽  
Zaid Obiedat ◽  
Abdallah Naser
Keyword(s):  
Literature Review ◽  
Empirical Study ◽  
Relationship Marketing ◽  
Strong Influence ◽  
Marketing Ethics ◽  
Extensive Literature ◽  
Telecommunication Sector ◽  
Ethical Practices

<p>The purpose of this study is to measure the effect of ethics embedded practices on maintaining long-term relationships with customers. Based on an extensive literature review, four elements of marketing ethics, namely, honesty, autonomy, privacy and transparency were identified and examined by utilizing a sample of 360 participants. Adopting a quantitative approach, the study conducted on telecommunication sector subscribers revealed that the elements of marketing ethics affected an organization’s ability of maintaining long-term relationships with customers and had a strong influence on feedback, transparency and privacy. The results also showed the crucial role of generating feedback from customers for creating and maintaining long-term relationships. The results will enable marketers to not only analyze the importance of adopting ethical practices in their strategies but also the relative relevance of these practices as perceived by customers.</p>

scholarly journals Taman Mini Indonesia Indah sebagai Bagian dari Fenomena Taman Budaya Dunia

Humaniora ◽  
2012 ◽  
Vol 3 (2) ◽  
pp. 455
Author(s):  
Anak Agung Ayu Wulandari
Keyword(s):  
Literature Review ◽  
Qualitative Method ◽  
Open Space ◽  
Extensive Literature ◽  
Theme Park ◽  
Theme Parks ◽  
Educational Value ◽  
European Model ◽  
Extensive Literature Review ◽  
Worldwide Phenomenon

Cultural display in an open space or known as cultural parks appears rapidly as a worldwide phenomenon. From the European model which has a strong educational value, to the Asian parks which not only has educational function, but also has recreational purposes. So many types and characteristics of these parks, researches give them different names, thodse are Open-air museums, Ethnographic Theme Parks or even Theme Parks. Taman Mini Indonesia Indah as a part of this phenomenon was built first and foremost for educational purposes, therefore Taman Mini can be considered as an open-air museum. However, since Taman Mini also has recreational purposes, others can argue that Taman Mini is a theme park. Qualitative method will be used for this research, through observation to Taman Mini Indonesia Indah, followed by extensive literature review. With these data along with a table which points out the distinction between museum and theme parks. It can  be concluded that Taman Mini is a Theme Park.   

scholarly journals ANALYSIS OF THE COMPETITIVE ADVANTAGE SUSTAINABILITY FACTORS BASED ON THE KEY COMPETENCIES OF AN ELECTRICAL ENGINEERING ENTERPRISE

2020 ◽  
pp. 134-141
Author(s):  
S. B. Moiseev
Keyword(s):  
Competitive Advantage ◽  
Organizational Development ◽  
Competitive Advantages ◽  
Sustainable Competitive Advantage ◽  
Evolutionary Mechanisms ◽  
Industrial Companies ◽  
Key Competencies ◽  
Methodological Approaches ◽  
Engineering Enterprise

The factors influencing the possibility of the theory of key competencies adaptation within the traditional ideas of the resource approach to ensure the long-term competitiveness of companies have been considered. For this purpose, the review of features of application of key competencies during the formation of strategies of the industrial companies of mature sectors of industries has been carried out, in which thanks to action of evolutionary mechanisms of technological and organizational development there are objective preconditions for creation of steady competitive advantages on their basis. The necessity of development of methodological approaches to the formation of company’s competitive strategy in the sector of electrical production based on the formation of organizational-economic mechanism of adaptation to external influences and internal changes to manage the development of key competencies as factors of sustainable competitive advantage in the future and the formation of long-term effective business development model of the enterprise, has been substantiated.

Introduction

2017 ◽  
Author(s):  
Christopher Rosenmeier
Keyword(s):  
Literature Review ◽  
Chinese Literature ◽  
Popular Literature ◽  
Extensive Literature ◽  
Republican Period ◽  
Extensive Literature Review ◽  
Chinese Studies ◽  
Shanghai School ◽  
New Literature

This chapter provides an introduction to Xu Xu and Wumingshi and covers the book’s structure and methodology. It critiques the various terms that are used in both English and Chinese studies to categorise popular Chinese literature in the Republican period and it discusses the basis of the established divide between elite “new literature” (xin wenxue) and the much-castigated popular literature in China. It is argued that the term “Shanghai School” (haipai), a concept covering Shanghai popular literature from the 1920s to the 1940s, is too broad to be useful in analysing literature from this period or distinguishing between literary trends. The chapter also contains an extensive literature review, covering both English and Chinese works as they pertain to this study.

Sign in / Sign up

Export Citation Format

Share Document