We are what we hear: metaphors in contemporary Spanish and English commercial hits

2021 ◽  
Author(s):  
María Dolores Camacho Díaz ◽  
María Carmen Fonseca Mora
Keyword(s):  
Critical Thinking ◽  
Discourse Analysis ◽  
Atlantic Ocean ◽  
Marketing Strategy ◽  
High Frequency ◽  
Subliminal Messages

The subliminal messages transmitted by means of metaphors in songs could influence the development of critical thinking among our youngsters which will reflect on their personality later in life. The aim of this article is to analyse the discourse of the most popular commercial songs in English and Spanish of song-writers and the values they convey to metaphorical compositions. 452 metaphors were identified which have been analysed according to six high frequency themes: love, sexuality, happiness, ambition, madness and violence. The results of the discourse analysis indicate how metaphors are culture-bound and reinforce the idea of a distinct and varied perspective of life on both sides of the Atlantic Ocean. Based on the tendencies of composition of these commercial rhythms, results show that metaphors, being sexually provocative and socially controversial, are used as a strong marketing strategy to which our youngsters are constantly exposed to. 

Buku Ajar Mata Kuliah Introduction To Linguistics

2019 ◽  
Author(s):  
Vidya Mandarani
Keyword(s):  
Critical Thinking ◽  
Discourse Analysis ◽  
Theoretical Framework ◽  
Practice Session

The materials consist of theories and practice of Introduction to Linguistics including language & linguistics, phonetics, phonology, morphology, semantics, syntax, pragmatics, and discourse analysis. We also tried to enhance the students’ critical thinking on the practice session; we name it Students Activities. From these activities, it is expected that the students are not only be able to comprehend the theoretical framework of introduction to linguistics, but also to improve students’ ability to analyze language in the form of written or verbal.

Introduction: Paradigm Shift, Reflexivity and Securitization

2020 ◽  
pp. 1-16
Author(s):  
Andrew Ryder
Keyword(s):  
Critical Thinking ◽  
Discourse Analysis ◽  
Conceptual Framework ◽  
Paradigm Shift ◽  
Speech Acts ◽  
Political Rhetoric ◽  
Political Elites ◽  
Cultural Forces

The chapter sets out the conceptual framework for the book describing Brexit as part of a paradigm shift in Britain’s socio-economic and cultural chemistry. Brexit is a multi-layered and multidimensional phenomenon, at the intersection of many social, political and cultural forces and processes and the book’s introduction seeks to provide the context to these factors by exploring the nature of the economic, social and cultural drivers of Brexit. The introduction also explores the ‘tabloidisation’ of political rhetoric, basically the subtle manipulation of public thought through speech acts on identity and nationhood to further an agenda premised on achieving a new neoliberal order and the consolidation of power by existing economic, cultural and political elites. In this sense the book explores how a fear of risk and sense of anxiety is manipulated through securitisation. The introduction also sets out for the reader a conception of critical thinking and forms of discourse analysis used throughout the book to understand and dissect Brexit.

scholarly journals Cytogenetic differentiation between Palearctic and Nearctic populations of Chironomus plumosus L. (Diptera, Chironomidae)

Genome ◽  
1999 ◽  
Vol 42 (5) ◽  
pp. 797-815 ◽  
Author(s):  
Malcolm G Butler ◽  
Iya I Kiknadze ◽  
Veronica V Golygina ◽  
Jon Martin ◽  
Albina G Istomina ◽  
...  
Keyword(s):  
Atlantic Ocean ◽  
High Frequency ◽  
Natural Populations ◽  
Inversion Polymorphism ◽  
Chironomus Plumosus ◽  
Chromosomal Banding ◽  
Great Divergence ◽  
Holarctic Species

Macrogeographic patterns of polytene chromosomal banding sequences were studied in natural populations of the Holarctic species Chironomus plumosus. Of the 31 inversion sequences now known, 16 are endemic to the Palearctic, 7 are endemic to the Nearctic, and 8 are Holarctic sequences common to both zoogeographic zones. Differences in the sets of inversion sequences found on each continent, plus differing frequencies of Holarctic sequences, result in great overall divergence of karyotypes on the two continents. The karyotype of Nearctic C. plumosus differs from that of Palearctic populations primarily by the presence of a homozygous Nearctic sequence in arm A (n'plu A9), along with fixation (h'plu C2, h'plu E2, and h'plu F1), or high frequency (h'plu D2), of Holarctic sequences which are present but less frequent in the Palearctic. Although long continental isolation has led to great divergence of karyotypes on opposite sides of the Atlantic Ocean, all populations of C. plumosus show sufficient cytogenetic similarity to constitute a single Holarctic species.Key words: karyotype, inversion polymorphism, cytogenetic distances, Chironomus.

TEACHING CRITICAL THINKING THROUGH MEDIA DISCOURSE ANALYSIS

2021 ◽  
Author(s):  
Vera Novikova ◽  
Elena Chelpanova ◽  
Ekaterina Shmidt ◽  
Marina Bolina ◽  
Ludmila Naumenko
Keyword(s):  
Critical Thinking ◽  
Discourse Analysis ◽  
Media Discourse ◽  
Media Discourse Analysis

scholarly journals The Discourse of Migration in English-language Online Newspapers: An Analysis of Images

2019 ◽  
Vol 5 (1) ◽  
pp. 421-433
Author(s):  
Helene Schmolz
Keyword(s):  
Discourse Analysis ◽  
High Frequency ◽  
English Language ◽  
Online Newspapers ◽  
The Usa ◽  
Usa Today ◽  
The Uk ◽  
The Guardian ◽  
Do So

AbstractThis paper examines English-language online newspapers from the UK, the USA and Australia and analyses the images of news articles about migration. To do so, the newspapers The Guardian, USA Today and The Sydney Morning Herald have been chosen and news articles collected in August 2016. The corpus consists of 650 news articles comprising about half a million of words. From these, 1,300 images have been extracted, sorted into migration- and not migration-related images and then grouped thematically. Selected and high-frequency categories are examined in more detail, example images analysed more closely, and patterns found and common characteristics are discussed. Investigating a larger image corpus is rare in discourse analysis and is still missing for migration-related issues.

scholarly journals Marketing campaigns and sustainability issues

2021 ◽  
pp. 175-179
Author(s):  
Atanaska Reshetkova
Keyword(s):  
Sustainable Development ◽  
Critical Thinking ◽  
Marketing Strategy ◽  
Marketing Strategies ◽  
Strong Impact ◽  
Marketing Managers

The concept of sustainable development has left its footprints on marketing strategy and, today, it has strong impact on the consumer’s mind and behaviour. Globally, consumers are focusing their preferences towards products and brands implementing different innovations to promote sustainability. Marketing managers face the challenge of incorporating the main dimensions of sustainability—environmental, social, and economic, into their strategies. These cases are intended to encourage critical thinking of readers regarding issues related to sustainability marketing strategies and campaigns.

scholarly journals Realizations of Conversational Implicatures in The Great Gatsby-A Psycholinguistic Perspective

2020 ◽  
Vol 9 (4) ◽  
pp. 42
Author(s):  
Yufei Ren ◽  
Gang Cui
Keyword(s):  
Discourse Analysis ◽  
High Frequency ◽  
Corpus Linguistics ◽  
The Novel ◽  
Psychological Perspective ◽  
Conversational Implicature ◽  
Psychological States ◽  
Great Gatsby ◽  
Conversational Implicatures ◽  
The Great Gatsby

The studies of conversational implicature mainly focus on discourse analysis, but relatively few studies are from psychological perspective. This paper aims to investigate how specific words and silence of the masterpiece The Great Gatsby manifest conversational implicatures related to psychological states. The paper is based on the corpus of chapter seven from The Great Gatsby, with high frequency words (i.e. ‘the’, ‘and’, ‘well’, ‘heat’) selected quantitatively in statistics using corpus linguistics methods such as segmentation, clustering, and frequency. The analysis of examples extracted from the novel could manifest that specific words as well as silence are psychologically adequate for conversational implicatures. The psychological accounts of conversational implicature are convincing in the novel, not only rendering it a masterpiece but also leading us to the inquiry of psychologically-based implicatures.

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