AbstractThis article investigates how naturalized models of hegemonic masculinity affect race and sexuality in the James Bond film series. Through close analysis of film dialogue and paralinguistic cues, the article examines how the sexualities of East Asian female and male characters are constructed as oversexed and undersexed, respectively. The analysis therefore affirms Connell's (1995) conception of white heterosexual masculinity as exemplary: East Asian characters are positioned not only as racial Others, but as bodies upon which Bond's heterosexual masculinity is reflected and affirmed as normative and, by extension, ideal. In this way, race is curiously invoked to ‘explain’ sexuality, and Bond's unmarked white masculinity becomes the normative referent for expressions of heterosexual desire. By showing how the sexuality of East Asian characters is typecast as non-normative, the article gestures toward the possibility of theorizing racialized performances of heterosexuality as queer. (East Asia, James Bond, sexuality, race, masculinity, femininity, normativity, film)*