scholarly journals Exploring Consumers’ Propensity for Online Shopping in a Developing Country: A Demographic Perspective

2016 ◽  
Vol 4 (1) ◽  
pp. 90-103 ◽  
Author(s):  
Michael Adu Kwarteng ◽  
Michal Pilík

Abstract The advent of the Internet continues to open new frontiers in digital marketing. One visible impact of the Internet in marketing has been the growing increase in online transactions which profits marketers and seemingly satisfies customers. However, in developing countries, the potential of online shopping has not been fully explored, and in some cases, are just non-existent. Lack of online infrastructure has often been attributed to the slower growth in online transactions in Africa, however, the customers’ preparedness and inclination to use the service is ignored. .Against this backdrop, this study seeks to analyze consumers’ propensity to engage in online transactions with a focus on demographic attributes such as age, gender and education. Using customers in Ghana as a case study, key reasons as well as the demographics that fancy online transactions are revealed. The results indicate that delivery problems, poor internet connection, privacy and security issues are some of the reasons preventing customers to shop online

Author(s):  
Michael Adu Kwarteng ◽  
Michal Pilik

The advent of the Internet continues to open new frontiers in digital marketing. One visible impact of the Internet in marketing has been the growing increase in online transactions which profits marketers and seemingly satisfies customers.  However,in developing countries, the potential of online shopping has not been fully explored, and in some cases, are just non- existent. Lack of online infrastructure has often been attributed to the slower growth in online transactions in Africa, however, the customers’ preparedness and inclination to use the service is ignored. .Against this backdrop, this study seeks to analyze consumers’ propensity to engage in online transactions with a focus on demographic attributes such as age, gender and education. Using customers in Ghana as a case study, key reasons as well as the demographics that fancy online transactions are revealed. The results indicate that delivery problems, poor internet connection, privacy and security issues are some of the reasons preventing customers to shop online


Agent technology has developed into a sturdy instrument for e-commerce approach in recent years. The use of agent technology in e-commerce systems may address traditional e-commerce weaknesses, respond to the intelligence and individual needs of users, and significantly improve the efficiency of online transactions. There are some weaknesses in the system designed in this paper. The system will be less efficient in order to complete decentralization of the system. Every decentralized node needs to redundantly preserve a huge volume of information that not only takes up a lot of storage space however, it also makes cross-requesting and detail verification ineffective. This writing presents the evaluation of integrity of the e-commerce systems using block-chain and large amounts of data analysis. The fast growth of the Internet, in particular in the well-developed field of e-commerce, has advanced to digital marketing. In order to understand the common code generating conventional file to identify the associated event configuration, we will analyze Improved Practical Byzantine IPBF source code algorithms. The simulation shows the efficiency of the model.


Author(s):  
Irina Onyusheva ◽  
Jatuporn Thongaim

This study aims to measure customer satisfaction in online shopping. Along with the increasing usage of the Internet, e-commerce has emerged as a relatively new sales channel in Thailand. Consumer satisfaction and reputation are most important parts of online shopping, both contributing greatly to future demand growth. Trust in online shopping is the major difficulty due to inability to touch the product before purchasing. This factor can also effect customer satisfaction and customer behaviour in relation to various products and services. The purpose of this research is achieved by means of using the online customer survey in Bangkok urban area, Thailand. Some recommendations are addressed to online retailers, namely, it is offered to take more responsibility for the online shopping process so that to make it more admired and trustworthy.


2020 ◽  
Vol 10 (4) ◽  
pp. 74-86
Author(s):  
Juin Ghosh Sarkar ◽  
Tuhin Mukherjee ◽  
Isita Lahiri

Online shopping is the new trend and is quickly becoming an integral part of our lifestyle. Due to the internet revolution and massive e-commerce usage by traders, online shopping has seen mammoth growth in recent years. In today's intensely competitive and dynamic environment with technological innovation in every sphere, knowing the consumer mind is the most daunting task for the success of any business. In this backdrop, the researchers have developed a neural network model. They have also made an attempt to classify the customers into two disjoint classes that are interested and uninterested online customers regarding purchase of home appliances through internet in and around Kolkata based on five demographic attributes, namely age, gender, place of residence, occupation, and income. The paper also focuses to optimise the parameters of the proposed neural network and test the efficiency of the constructed model and compare the result by reviewing the existing literatures on the related topic.


2021 ◽  
Vol 56 (5) ◽  
pp. 327-339
Author(s):  
Nurdin

The process of e-learning is the operations that involve humans, computers, the Internet, and instructional material and produce the outputs to learners and the organization. This research aimed to study students' readiness for e-learning of graduate students in IAIN Kendari, Indonesia. The research sample consisted of 168 graduate students who were selected purposively. The questionnaire was adapted from Watkins and interviewing 10% of the sample group was conducted to collect the data. The research findings showed that the students were ready for the e-learning, as shown by the overall mean score is 3.72, which is above Mo = 3.40. Due to the low means of statistical calculation, three important items need to be improved, such as Students' household distraction reduction, students' comfort to be involved in multiple online discussions, and students' ability to take notes during online discussions, should be considered. Based on the interview, some challenges met during online learning that reduced students' readiness were unstable internet connection, lecturer's presence on screen, inconducive learning environment, and inability to be a multitasker. Hence, it is recommended that the university and students discuss to improve students' readiness in motivation and technology access.


2019 ◽  
Vol 13 (12) ◽  
pp. 21
Author(s):  
Mohammad awni ahmad mahmoud ◽  
laith Talal khrais ◽  
Rasha mohammad alolayan ◽  
Asyah muzahim alkaabi ◽  
Sara qasem Al- suwaidi ◽  
...  

The proliferation of mobile devices and the increased adoption of the internet across the globe has led to the rise of m-commerce. reports highlight that in spite of the different advancements in the technology, trust in the platform is still a significant hindrance to its adoption. Consequently, the current study seeks to identify privacy and security issues affecting m-commerce users of three shopping sites: Amazon, Alibaba and eBay. The aim here is to develop recommendations that mitigate these challenges. The expected output of the study is an anticipation for insights regarding user perspectives on trust in m-commerce and as a result, contribute to existent knowledge in the area benefitting regulatory bodies and online vendors.


2020 ◽  
Vol 175 (12) ◽  
pp. 29-34
Author(s):  
Parth Sabhadiya ◽  
Nayankumar Sorathiya ◽  
Vaikunth Desai

Author(s):  
Pappu Sowmya ◽  
R Kumar

Cloud computing is one of the trending technologies that provide boundless virtualized resources to the internet users as an important services through the internet, while providing the privacy and security. By using these cloud services, internet users get many parallel computing resources at low cost. It predicted that till 2016, revenues from the online business management spent $4 billion for data storage. Cloud is an open source platform structure, so it is having more chances to malicious attacks. Privacy, confidentiality, and security of stored data are primary security challenges in cloud computing. In cloud computing, ‘virtualization’ is one of the techniques dividing memory into different blocks. In most of the existing systems there is only single authority in the system to provide the encrypted keys. To fill the few security issues, this paper proposed a novel authenticated trust security model for secure virtualization system to encrypt the files. The proposed security model achieves the following functions: 1) allotting the VSM(VM Security Monitor) model for each virtual machine; 2) providing secret keys to encrypt and decrypt information by symmetric encryption.The contribution is a proposed architecture that provides a workable security that a cloud service provider can offer to its consumers. Detailed analysis and architecture design presented to elaborate security model.


Author(s):  
Manpreet Kaur Walia ◽  
Malka N. Halgamuge ◽  
Nadeesha D. Hettikankanamage ◽  
Craig Bellamy

Numerous organizations are using aspects of the cloud to store data, but as sensitive data is placed on the cloud, privacy and security become difficult to maintain. When users upload data to the cloud, they may become increasingly vulnerable to account hijacking, unauthorized access, and the data may become unavailable because of various technical reasons. Questions remain about the security of sensitive data in the cloud, and in this chapter, the authors perform an analysis of 36 peer reviewed publications describing 30 observations of cloud computing technology (2010-2017). In the articles, applications of cloud computing include, for instance, business (26%) and the internet of things (IoT; 2%), and the result suggests that some issues are unique to a particular domain (such as business, education, health) and some issues cross all domains. The results suggest that data integrity issues have the highest number of solutions whereas data breaches have the lowest number of solutions.


2017 ◽  
pp. 271-294
Author(s):  
Olfa Bouzaabia ◽  
Rym Bouzaabia ◽  
Kais Mejri

Medical tourism is gaining importance through the last decades thanks to internationalization. in this area, internationalization has been facilitated by the internet revolution that enables instantaneous transmission of text, audio and visual data as well as graphics, which makes the medical consultation distance shorter and moreover reliable. a state of the art on internationalization, medical tourism and digital marketing has been presented. Furthermore, the authors, through a rich case study of the International Medical Embassy, examined the role played by the different digital marketing techniques in the development of medical tourism services in an emerging country such as Tunisia. based that, theoretical as well as practical recommendations are presented.


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