Role of Internet in the Development of Medical Tourism Service in Tunisia

2017 ◽  
pp. 271-294
Author(s):  
Olfa Bouzaabia ◽  
Rym Bouzaabia ◽  
Kais Mejri

Medical tourism is gaining importance through the last decades thanks to internationalization. in this area, internationalization has been facilitated by the internet revolution that enables instantaneous transmission of text, audio and visual data as well as graphics, which makes the medical consultation distance shorter and moreover reliable. a state of the art on internationalization, medical tourism and digital marketing has been presented. Furthermore, the authors, through a rich case study of the International Medical Embassy, examined the role played by the different digital marketing techniques in the development of medical tourism services in an emerging country such as Tunisia. based that, theoretical as well as practical recommendations are presented.

Author(s):  
Olfa Bouzaabia ◽  
Rym Bouzaabia ◽  
Kais Mejri

Medical tourism is gaining importance through the last decades thanks to internationalization. in this area, internationalization has been facilitated by the internet revolution that enables instantaneous transmission of text, audio and visual data as well as graphics, which makes the medical consultation distance shorter and moreover reliable. a state of the art on internationalization, medical tourism and digital marketing has been presented. Furthermore, the authors, through a rich case study of the International Medical Embassy, examined the role played by the different digital marketing techniques in the development of medical tourism services in an emerging country such as Tunisia. based that, theoretical as well as practical recommendations are presented.


Author(s):  
Olfa Bouzaabia ◽  
Rym Bouzaabia ◽  
Kais Mejri

Medical tourism is gaining importance through the last decades thanks to internationalization. in this area, internationalization has been facilitated by the internet revolution that enables instantaneous transmission of text, audio and visual data as well as graphics, which makes the medical consultation distance shorter and moreover reliable. a state of the art on internationalization, medical tourism and digital marketing has been presented. Furthermore, the authors, through a rich case study of the International Medical Embassy, examined the role played by the different digital marketing techniques in the development of medical tourism services in an emerging country such as Tunisia. based that, theoretical as well as practical recommendations are presented.


Author(s):  
Asih Machfuzhoh

Digital marketing can help a lot of tourism practitioners, especially the Tourism Village in marketing the tourism village. Along with changes in people's behavior that is more 'internet', the internet media is an effective media in marketing tourism services. Since not all rural communities are familiar with digital marketing, there is a need for community empowerment to develop their Tourism Village through Digital Marketing Management activities.The method of carrying out the dedication by making a program of empowering the skills of tourism aware groups, and also the community of Banyuresmi Village, Jiput Pandeglang. It is hoped that after this program, the community and also POKDARWIS can effectively manage digital marketing (product, price, place, promotion) to develop Kampung Bambu Tourism Village. 


Author(s):  
Ashu M. G. Solo ◽  
Jonathan Bishop

This chapter looks at the role of the participation continuum in helping to improve relationships that have been damaged as a result of digital addiction. Digital addiction in this context refers to what happens when a person with a compulsion who is not getting that compulsion fulfilled turns to the Internet and other digital technologies in order to fill the void. The chapter is a case study of two people called Person D and Person G in order to make them anonymous. Using medical and other records, it was found that a number of different interventions using the participation continuum could have resulted in changes in the relationship in either holding it together or preventing one party from posting malicious and defamatory comments. The chapter found that a theoretical model, with algorithmic principles applied, called the transitional flow of persuasion model would be able to understand the impacts of digital addiction and provide a means to remedy it.


2011 ◽  
pp. 759-772
Author(s):  
Lucas Walsh

This article examines some of the challenges faced by local government during the development and implementation of a relatively new area of e-democratic innovation in Australia: e-consultation. E-consultation is seen as a valuable way through which a two-way relationship can be developed and enhanced between citizens and elected representatives. It involves the use of information and communications technologies (ICTs), such as the Internet, to extend and/or enhance political democracy through access to information, and to facilitate participation in democratic communities, processes, and institutions. Drawing on a case study of the Darebin eForum in Victoria, Australia, this article focuses on the role of public servants as moderators of this local form of e-consultation. The discussion has three parts: online policy consultation is defined within the context of e-democracy; some of the ways that e-consultation challenges the roles of the public service, elected representatives, and citizens are outlined; and the author then argues for an e-consultation strategy that is situated within a continuum of citizen engagement that is ongoing, deliberative, educative, and inclusive.


Author(s):  
Pauline Ratnasingam

The Internet, a rapidly expanding global computer and communication infrastructure, has facilitated the emergence of digitization and globalization that in turn has permitted businesses to extensively engage in foreign investments. The reasons for using the Internet include: first considerably reducing the coordination costs involved in inter-organizational transactions. Second, business partners from remote locations are able to communicate and coordinate together using Web services and finally, the widespread adoption of open standards on the Web has greatly reduced the complexities thereby providing flexibility in conducting inter-organizational transactions. According to Forrester Research, e-commerce in the U.S. will grow at 19% reaching $230 billion by 2008. Today firms are attempting to attain their value chain goals by offering and selling products and services in an increasingly competitive market environment. Given the uncertainties of online transactions, Web services encourage the creation of institutional structures for online exchange relationships. Building upon the notion of institutional structures, this chapter examines the role of technology trust that develops through governance mechanisms and provides structural assurances that in turn enhance relationship trust thereby reducing and mitigating risks in Web services.


2016 ◽  
Vol 4 (1) ◽  
pp. 90-103 ◽  
Author(s):  
Michael Adu Kwarteng ◽  
Michal Pilík

Abstract The advent of the Internet continues to open new frontiers in digital marketing. One visible impact of the Internet in marketing has been the growing increase in online transactions which profits marketers and seemingly satisfies customers. However, in developing countries, the potential of online shopping has not been fully explored, and in some cases, are just non-existent. Lack of online infrastructure has often been attributed to the slower growth in online transactions in Africa, however, the customers’ preparedness and inclination to use the service is ignored. .Against this backdrop, this study seeks to analyze consumers’ propensity to engage in online transactions with a focus on demographic attributes such as age, gender and education. Using customers in Ghana as a case study, key reasons as well as the demographics that fancy online transactions are revealed. The results indicate that delivery problems, poor internet connection, privacy and security issues are some of the reasons preventing customers to shop online


First Monday ◽  
2009 ◽  
Author(s):  
Leonie Margaret Rutherford

The Internet has facilitated the coming together of formerly more separated youth taste cultures, such that literary, screen and graphic fandoms now more readily overlap. Media industries have invested in online strategies which create an ongoing relationship between producers and consumers of entertainment media texts. Using the Internet marketing campaign for Stephenie Meyer’s Twilight saga as a case study, the paper examines the role of the publishing industry in marketing popular teen literary fiction through online channels in ways that often disguise promotional intent.


1998 ◽  
Vol 14 (1) ◽  
Author(s):  
Tony Greening

<span>The World Wide Web (WWW) is achieving a place of prominence in educational practice. However, the benefits of using the Web to support learning are not always apparent. The most prominent public feature of the Internet is the multitude of possibilities that it presents for information retrieval. This is widely believed to offer educational advantage, although the means by which that advantage are realised are typically not well specified. The paper discusses the role of information retrieval opportunities presented by the Internet, and suggests that it requires a new model of information access best supported by a reconsideration of educational philosophy. The constructivist position is favoured. The paper also discusses issues in using the Internet to deliver courses, arguing that the delivery model does not take full advantage of the new possibilities offered by the technology. It then presents a case study of the use of the Web in a first year computer science course, offered in a Problem Based Learning (PBL) mode. The focus is on the appropriate use of the technology as a pedagogical tool in higher education. In the case of a curriculum clearly founded on constructivist principles an important factor in the appropriateness of the supporting technology was that it did not encourage staff and students to adopt more familiar, instructivist patterns of behaviour. In this sense, the role of the Internet within the curriculum needed to be different to those roles that currently tend to typify it.</span>


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