Over the last decade, an increasing number of firms are undertaking actions to reduce their environmental impact. As information technology and information systems have permeated most business activities, they offer an important opportunity to solve the environmental problems. Green information technology and information systems (ITIS) have become one of the latest considerations to reduce energy consuming of IT operation and business operation. This paper makes a definition of green IT and green IS based on the prior literature, and concludes the three aspects of green ITIS adoption motivations: regulations, competitiveness and ecological responsibility. Next, the paper explores the role of business strategy in the process of green ITIS application, which can be classified into proactive strategy and reactive strategy. Finally, the paper proposes a green ITIS adoption model including the factors of business strategy, and three aspects of green ITIS motivations under the instruction of technology-organization-environment (TOE) framework.
IMPACT OF INFORMATION TECHNOLOGY INVESTMENT TO FINANCIAL PERFORMANCE ON BANKING SECTOR