Continuance Usage Intention and SNS Sharing Intention of Broadcasting Clip Video : Focused on the Moderating Effect of Negative Attitude toward Advertising and Mobile Usage

PurposeThe aim of this study was to find out the factors that influenced customers' continuance usage intention of food delivery apps (FDAs) during COVID-19 quarantine.Design/methodology/approachThe information was obtained by applying an online survey to a sample of 295 residents in Tijuana, Mexico, who were repeat customers of the FDAs during COVID-19 quarantine. Exploratory factor analysis (EFA), the average variance explained (AVE) and composite reliability (CR) were conducted to ensure the validity of each construct. Multiple regression analysis was done to identify predictors of customers' continuance usage intention.FindingsBased on the Unified Theory of Acceptance and Use of Technology 2 (UTAUT-2), four constructs were included: effort expectancy, performance expectancy, food and beverage quality and price saving orientation. Multiple linear regressions were carried out to assess the relationship between the four dimensions and customers' continuance usage intention of FDAs. The results obtained show that effort expectancy, performance expectancy and price saving orientation influenced the customers' continuous usage behavior.Originality/valueThis study contributes to the body of knowledge on consumer behavior on the continuance usage intention of FDAs during the COVID-19 pandemic, which has been scarcely studied. Also, the food and beverage quality construct was proposed, and the price value construct from the UTAUT-2 theory was adapted to price saving orientation.

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Ensuring Continued Usage of an E-Government Service in Malaysia

Public Affairs and Administration ◽

10.4018/978-1-4666-8358-7.ch078 ◽

2015 ◽

pp. 1546-1562 ◽

Cited By ~ 1

Author(s):

Santhanamery Thominathan ◽

Thurasamy Ramayah

Keyword(s):

Northern Region ◽

Perceived Usefulness ◽

Survey Method ◽

Quality Performance ◽

Technology Innovations ◽

Continuance Usage ◽

Inland Revenue ◽

Intention To Continue ◽

Continuance Usage Intention

This chapter highlights the importance of continuance usage intention of a technology. Continuance intention is defined as one's intention to continue using or long-term usage intention of a technology. Although initial acceptance is important in identifying the success of an information system, continued usage is even more significant in ensuring the long-term viability of technology innovations and in enhancing the financial and quality performance of an organization. Therefore, this chapter aims to examine the continuance usage intention of e-filing system by taxpayers in Malaysia. The data were collected from 153 taxpayers in the northern region of Malaysia using survey method. The result shows a significant relationship between perceived usefulness and continuance usage intention. Surprisingly, perceived usefulness was found to be insignificantly related to satisfaction and satisfaction towards continuance usage intention. Implication of these findings to the Inland Revenue Board of Malaysia is also elaborated.

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Time, money, or convenience: what determines Chinese consumers’ continuance usage intention and behavior of using tourism mobile apps?

International Journal of Culture Tourism and Hospitality Research ◽

10.1108/ijcthr-04-2018-0052 ◽

2019 ◽

Vol 13 (3) ◽

pp. 288-302 ◽

Cited By ~ 4

Author(s):

Feng Xu ◽

Songshan (Sam) Huang ◽

Shuaishuai Li

Keyword(s):

User Behavior ◽

Mobile Apps ◽

Equation Modeling ◽

Chinese Society ◽

Chinese Consumers ◽

Time Saving ◽

Content Type ◽

Continuance Usage ◽

And Behavior ◽

Continuance Usage Intention

Purpose This study aims to examine the effects of three aspects of perceived advantage (i.e. time-saving, money-saving and convenience) on Chinese consumers’ continuance usage intention and behavior of using tourism mobile applications (apps) in the context of Chinese society and culture. Design/methodology/approach Survey data were collected at 20 key tourist attractions in Jinan, China from tourists who visit the attractions. Structural equation modeling was applied to test the hypothetical model. Findings Empirical findings revealed that time-saving directly affected consumers’ continuance usage intention but did not influence user behavior; on the contrary, money-saving had a direct effect on user behavior, but not on intention. Convenience was found to affect both intention and behavior and had a much stronger total effect on user behavior than time-saving and money-saving. Research limitations/implications The study findings offer insights into the further development of tourism mobile apps. While money-saving can be an effective marketing offer for user adoption of tourism mobile apps, tourism mobile apps operators should further tap into the value of time and convenience in designing and developing tourism mobile apps. Originality/value The study expands on practical knowledge of Chinese consumers’ behavior toward using tourism apps.

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Understanding continuance usage intention of mHealth in a developing country

International Journal of Pharmaceutical and Healthcare Marketing ◽

10.1108/ijphm-06-2019-0041 ◽

2020 ◽

Vol 14 (2) ◽

pp. 251-272 ◽

Cited By ~ 3

Author(s):

Md Abdul Kaium ◽

Yukun Bao ◽

Mohammad Zahedul Alam ◽

Md. Rakibul Hoque

Keyword(s):

Structural Equation ◽

Information Quality ◽

Service Providers ◽

Least Squares Method ◽

System Quality ◽

Content Type ◽

Factors Affecting ◽

Continuance Usage ◽

The Government ◽

Continuance Usage Intention

Purpose This study aims to understand the factors affecting the continuance usage intention (CUI) of mHealth among the rural elderly. Design/methodology/approach An integrated model was proposed with the constructs derived from multiple models such as the unified theory of acceptance and use of technology, information system success model and expectation confirmation model. Data were collected from 400 participants who had prior experiences with mHealth services in Bangladesh. The research model was tested using the partial least squares method based upon structural equation modelling. Findings The findings indicated that system quality, performance expectancy, facilitating conditions and social influence were significant to the degree of confirmation and ultimately affect satisfaction and CUI. Surprisingly, service quality and information quality were insignificant. Research limitations/implications This study has added in the field of knowledge by contributing some new thoughts and interpretations of continuance usage modelling for mHealth services. The findings may become beneficial for the government agencies, policymakers, mHealth systems developers and service providers. Originality/value As limited research was found on CUI of mHealth in the integrated view of rural elderly’s value, this research contributes to the extant literature by categorizing key factors that might support to proliferate the continuance usage of this service. Moreover, the contextualization of the related variables and integration of the existing model is theoretically original. Furthermore, because of a generic approach, the findings could be easily modified to assist other developing countries in the planning and up-take of mHealth.

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The Impact of Individual Motivations and Social Capital on the Continuous Usage Intention of Mobile Social Apps

Sustainability ◽

10.3390/su12208364 ◽

2020 ◽

Vol 12 (20) ◽

pp. 8364

Author(s):

Sangjae Lee ◽

Byung Gon Kim

Keyword(s):

Social Capital ◽

Collective Action ◽

Relationship Quality ◽

Social Exchange ◽

Online Survey ◽

Social Capital Theory ◽

Quality Level ◽

Continuance Usage ◽

Continuance Usage Intention ◽

The Impact

Mobile social apps have experienced enormous growth as online personal networking media. Social exchange theory (for individual motivation), theories of collective action and social capital theory (for social capital) can be applied in order to understand how an individual’s behavior may exert effects on or receive influences from other users with regard to the continuance usage intention of mobile social apps. This study examines individual motivations and social capital affecting relationship quality in terms of trust in and satisfaction with mobile social apps and how these factors influence continuance usage intentions of mobile social apps. An online survey is used to collect 320 responses from users of mobile social apps. Our results indicate that promotional motivation and innovativeness affect relationship quality levels. Maintaining relational enhancement, social homogeneity, and social identity along with service usefulness have effects on the relationship quality level, which in turn affects continuance usage intention. Given the lack of studies regarding the application of the theories of collective action and social capital to gain a better understanding of continuance usage intentions, this study provides additional insight into how individual motivations and social capital affect continuous usage.

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