scholarly journals Media Image of a Contemporary Writer via Interpretation of Their Texts (by the Example of Inwerviews with Dina Rubina's)

2020 ◽  
Vol 9 (1) ◽  
pp. 192-203
Author(s):  
Galina Zueva
Keyword(s):  
Professional Behavior ◽  
The Internet ◽  
Media Environment ◽  
Media Image ◽  
Face To Face ◽  
Literary Community ◽  
Internet Media ◽  
Russian Media ◽  
The Media ◽  
Gender Aspect

This paper studies the media image of a modern Russian writer Dina Rubina basing on her portrait (face-to-face) interviews and subject-related portrait interviews in various contemporary Russian and pro-Russian media: newspapers, magazines, radio, TV, and the internet-media. Growing interest to modern writers in the media environment and to interaction between the writer and the reader via mass media determines the topicality of the research. The study object is a public figure from the literary community. In this relation, the author finds it necessary to distinguish between the notions "media image", "imagery", and "image". The interviews with Dina Rubina are analyzed in the context of the form and contents of her works, which helps to identify and fix some personal intentions of the writer. The author studies the writer's media image basing on the theory of archetypes, as well as their influence on Dina Rubina's and her interviewers' professional behavior. The specific character of the questions asked to the writer prove the importance of the archetype of the creator and its dominance among the contributory archetypes, namely, those of the Harlequin and the mother. Special attention is paid to the gender aspect of a modern writer's media image, which is quite significant for Dina Rubina and her readers.

scholarly journals THE CURRENT STATE OF RUSSIAN REGIONAL INTERNET MEDIA (ON THE EXAMPLE OF THE REPUBLIC OF TATARSTAN)

2019 ◽  
Vol 8 (4) ◽  
Author(s):  
Tatiana A. Nagovitsyna ◽  
Ramis R. Gazizov
Keyword(s):  
Mass Media ◽  
The Internet ◽  
Present Stage ◽  
Media Environment ◽  
Current State ◽  
Internet Media ◽  
The Media ◽  
The Republic ◽  
The Given

The paper concerns the determination of the state of development of the Internet mass media (on the example of the Republic of Tatarstan). It considers the issues of formation and the regional peculiarities of this type of media environment, summarizes the experience of the Internet media of the Republic of Tatarstan. The authors focus special attention on multimedia, as a factor in the development of networked media at the present stage. The specifics of the Internet media has significantly changed the nature of the presentation of materials, the work of journalists, the target audience, as well as the system of functioning of the media in general. The authors analyzed the nature of the influence of multimedia on the features of functioning of regional networked media. In recent years, the Republic of Tatarstan remains among the most reading regions in Russia. As of today in the given region of Russia there is registered 1067 mass-media. In connection with the development of the Internet media, which today determine the leading trends in the functioning of all the mass media, it seems to us necessary to consider the peculiarities of the Internet media of the Republic of Tatarstan.

scholarly journals Media Image of Jordan in Runet Media: Specifics of Non Personification

2021 ◽  
Vol 10 (1) ◽  
pp. 39-50
Author(s):  
Irina Volkova ◽  
Haya Ashour
Keyword(s):  
Digital Media ◽  
Social Values ◽  
Arab State ◽  
Binary Opposition ◽  
Web Based ◽  
Media Environment ◽  
Media Image ◽  
The Public ◽  
Russian Media ◽  
The Media

The article is a response to the discussion between Russian media researchers concerning the notion and meaning of media image. It outlines the key directions in the studies of the image of a state as media product, which influences the public opinion, social values and assumptions about the politics, economy and culture. Acknowledging the interdependence of a media image on stereotypes and archetypes, the authors put forward and test a hypothesis of effectiveness of forming a media image in the context of weakening this interdependence. They study the possibilities of forming a media image («by the media — for the society») in a reverse way, when the binary opposition of stereotyping could be destroyed via personification, and a socio-image («by the society — for the media») could be formed. In respect of a particular country, this procedure helps to realize and estimate the opportunities and contradictions of the digital media environment which is formed individually («journalist as subject») and institutionally («journalist as agent»). The research involved studying the media image of Jordan in web-based media publications in The Kommersant, The RBK, and The Rossiiskaya Gazeta in 2019. The choice of the country is explained by the fact that the King Abdullah II bin Al-Hussein, by his actions on the world stage and life style, weakens the archetypal inertia in the perception of the Arab state, which is a potential for forming a socio-image. The results of the study show that this potential is not utilized. The media image of the Hashemite Kingdom of Jordan in Ru-Net is formed institutionally to the benefit of Russia and is related to some stereotypes of the Arabs, and therefore, may be characterized as non personification.

scholarly journals Language Means for Shaping the Media Image of China in Russian Internet Texts (Case Study of Blogs about the Chinese Opera)

2021 ◽  
Author(s):  
Юйси Му
Keyword(s):  
Cultural Context ◽  
The Internet ◽  
Important Place ◽  
Media Image ◽  
Chinese Opera ◽  
Cultural Phenomenon ◽  
The World ◽  
Audience Responses ◽  
The Media

The article presents the study of the media image of China in the Russian Internet texts. The purpose of the study is to identify the language means of shaping the media image of China in blogs about Chinese opera. The material involves some of the topical blogs published on the Internet version of «Live Journal» and the «Magazeta». In those materials, the media image of China is partially formed by various aspects of Chinese opera as a cultural phenomenon: it is the cultural context in which Chinese opera exists; features of diverse opera genres; images of performers; audience responses; assessments and feelings of bloggers. The possibilities of expression of different kinds of language means are revealed, so is the authors’ perception of this type of art. It is concluded that the media image created in blogs about Chinese opera by various language means represents China as a country with a long history and unique culture. Chinese opera not only occupies an important place in the world art, but also vividly and meaningfully reflects the mystery of China.

scholarly journals Media consumption of different cohorts: TV and Internet

2020 ◽  
Vol 20 (3) ◽  
pp. 560-571
Author(s):  
M. M Nazarov ◽  
V. N Ivanov ◽  
E. A Kublitskaya
Keyword(s):  
High Speed ◽  
Mass Scale ◽  
Mobile Internet ◽  
The Internet ◽  
Media Consumption ◽  
Moderate Increase ◽  
Tv Viewing ◽  
Mode Of Life ◽  
Russian Media ◽  
The Media

The article considers the dynamics of the TV and Internet consumption of different cohorts under the dramatic changes in the Russian media landscape. In the last decade, the media environment has reached the mass scale in the use of the latest communication technologies based on the high-speed mobile Internet and its various apps. The results of the comparison of the studies of 2012 and 2017 indicate multidirectional trends: an increase in the average daily time of the Internet use in the middle-age and partly elder cohorts, and a moderate increase in the younger groups. The duration of TV viewing is a cyclic phenomenon determined by the stages of life cycle and socialization: the TV consumption of the same cohorts tends to decrease in a five-year interval. According to the theory of media substitution, the Internet is partly a functional alternative to TV for it allows the needs of the audience to be more fully satisfied and to develop on the basis of new technological opportunities. The article also considers features of the media consumption of the digital generation (millennials). This group is internally very different: it consists of several age and social-professional subgroups with serious differences in the average daily TV and Internet consumption. All these trends of the media consumption changed under the covid-19 crisis: changes in the mode of life and a fundamentally different information agenda determined an increase in the media use, primarily TV and the Internet. The long-term trend of the gradual decrease of the TV-audience changed: the average TV viewing increased in all cohorts. Under the crisis, the leading functions of the media - information and recreation - are more in demand than before.

scholarly journals PENGGUNAAN WEBSITE SEBAGAI MEDIA PROMOSI HOME INDUSTRY PADA TIM PENGGERAK PKK

2019 ◽  
Vol 2 (2) ◽  
pp. 113-118
Author(s):  
Realize Realize ◽  
Tukino Tukino
Keyword(s):  
Community Service ◽  
The Internet ◽  
Internet Media ◽  
Household Products ◽  
Main Target ◽  
Long Time ◽  
The Media ◽  
The Government ◽  
Use Of The Internet ◽  
Almost All

Home industry production results are only traditionally managed as promoted by word of mouth, and sometimes rely solely on the number of visitors to the sales place of the product, so the product takes a long time to increase sales volume. Now with capitalize a set of computers or smartphones that have been equipped with the Internet network can be used as a tool or media to publish all activities / promotional activities undertaken by the domestic business actors. In this activity, business activists will be given material about what the website, especially weblog and its benefits, how to make it, and how to use and manage it properly to support and improve the ability in promoting the product. This is not without reason, because almost all citizens who already have a household business is less understand the use of the internet let alone use the Internet media as one of the media to promote household products that they produce. The main target in the implementation of community service activities is to improve the ability of the community in the utilization of the Internet as a powerful medium as a partner of the government in moving the economic factors.

A Taxonomy Approach to Fake News

2018 ◽  
Vol 2 (1) ◽  
Author(s):  
Ivan Valchanov ◽  
Keyword(s):  
Communication Channels ◽  
The Internet ◽  
Online Environment ◽  
Fake News ◽  
Media Environment ◽  
The Public ◽  
The Media ◽  
Fact Checking ◽  
Points Of View ◽  
Media Corporations

The development of the Internet and social media and networks as a media environment and communication channels combined with the specificity of the journalistic profession in the online environment are a factor which contributes to the emergence and proliferation of fake news. The lack of reliable fact checking by the media and the fast news consumption by the public lead to mass disinformation about certain issues or subjects. The current paper examines fake news from several points of view and describes the models of their use – as harmless jokes, as lack of journalistic competence or professionalism and as means of manipulation and intentional misleading of public opinion. The attempts of big media corporations to fight fake news are also described.

EFEKTIVITAS PROMOSI MELALUI INSTAGRAM PADA UMKM SEKTOR MAKANAN DAN MINUMAN DI KOTA PEKANBARU

2018 ◽  
Vol 3 (2) ◽  
pp. 239
Author(s):  
Zulia Khairani ◽  
Efrita Soviyant ◽  
Aznuriyandi Aznuriyandi
Keyword(s):  
Social Media ◽  
Service Innovation ◽  
The Internet ◽  
Test Results ◽  
Validity And Reliability ◽  
Global Challenges ◽  
Internet Media ◽  
Food And Beverage ◽  
Promotion Effectiveness ◽  
The Media

<p><em>SME in the midst of globalization and high competition makes SME must be able to face global challenges, such as improving product and service innovation, To foster consumer interest to try and buy products, required the efforts of various effective marketing strategy one of them with promotional activities. One of the media including the internet media is social media. This study aims to analized effectiveness of product promotion of SMEs in the media Instagram. Promotion effectiveness is measured by the concept of AIDA (Attention, Interest, Desire, Action). The sample in this study was 100 people active instagram account owner and at least one account SMEs memfollow food and beverage sector in Pekanbaru, promoted in the media Instagram. Methods of data analysis using validity and reliability of data, and one sample t test. Results revealed that the effectiveness of the promotion of SME food and beverage Instagram media Pekanbaru city in the high category. This indicates that the sale via instagram media useful to attract consumers to buy SME products food and beverage sector.</em></p><p> </p><p>Pemberdayaan UMKM di tengah arus globalisasi dan tingginya persaingan membuat UMKM harus mampu menghadapi tantangan global, seperti meningkatkan inovasi produk dan jasa, Untuk menumbuhkan minat konsumen mencoba dan membeli produk yang dijual UMKM, diperlukan upaya, berbagai strategi pemasaran yang efektif salah satunya dengan kegiatan promosi. Salah satu media yang termasuk media internet adalah media sosial. Penelitian ini bertujuan untuk menganilisis efektivitas promosi produk UMKM di media Instagram. Efektivitas promosi diukur dengan konsep AIDA (Attention, Interest, Desire, Action). Sampel dalam penelitian ini adalah 100 orang pemilik akun instagram aktif   dan memfollow minimal satu akun UMKM sektor makanan dan minuman di pekanbaru yang berpromosi di media Instagram.Metode analisis data menggunakan uji validitas dan reliabilitas data, dan uji t satu sampel. Hasil Penelitian mengungkapkan bahwa efektivitas promosi UMKM makanan dan minuman kota Pekanbaru di media Instagram pada kategori tinggi. Hal ini mengindikasikan bahwa promosi melalui media instagram bermanfaat untuk menarik minat konsumen membeli produk UMKM sektor makanan dan minuman.</p>

EFEKTIVITAS PROMOSI MELALUI INSTAGRAM PADA UMKM SEKTOR MAKANAN DAN MINUMAN DI KOTA PEKANBARU

2018 ◽  
Vol 3 (2) ◽  
pp. 239 ◽  
Author(s):  
Zulia Khairani ◽  
Efrita Soviyant ◽  
Aznuriyandi Aznuriyandi
Keyword(s):  
Social Media ◽  
Service Innovation ◽  
The Internet ◽  
Test Results ◽  
Validity And Reliability ◽  
Global Challenges ◽  
Internet Media ◽  
Food And Beverage ◽  
Promotion Effectiveness ◽  
The Media

<p><em>SME in the midst of globalization and high competition makes SME must be able to face global challenges, such as improving product and service innovation, To foster consumer interest to try and buy products, required the efforts of various effective marketing strategy one of them with promotional activities. One of the media including the internet media is social media. This study aims to analized effectiveness of product promotion of SMEs in the media Instagram. Promotion effectiveness is measured by the concept of AIDA (Attention, Interest, Desire, Action). The sample in this study was 100 people active instagram account owner and at least one account SMEs memfollow food and beverage sector in Pekanbaru, promoted in the media Instagram. Methods of data analysis using validity and reliability of data, and one sample t test. Results revealed that the effectiveness of the promotion of SME food and beverage Instagram media Pekanbaru city in the high category. This indicates that the sale via instagram media useful to attract consumers to buy SME products food and beverage sector.</em></p><p> </p><p>Pemberdayaan UMKM di tengah arus globalisasi dan tingginya persaingan membuat UMKM harus mampu menghadapi tantangan global, seperti meningkatkan inovasi produk dan jasa, Untuk menumbuhkan minat konsumen mencoba dan membeli produk yang dijual UMKM, diperlukan upaya, berbagai strategi pemasaran yang efektif salah satunya dengan kegiatan promosi. Salah satu media yang termasuk media internet adalah media sosial. Penelitian ini bertujuan untuk menganilisis efektivitas promosi produk UMKM di media Instagram. Efektivitas promosi diukur dengan konsep AIDA (Attention, Interest, Desire, Action). Sampel dalam penelitian ini adalah 100 orang pemilik akun instagram aktif   dan memfollow minimal satu akun UMKM sektor makanan dan minuman di pekanbaru yang berpromosi di media Instagram.Metode analisis data menggunakan uji validitas dan reliabilitas data, dan uji t satu sampel. Hasil Penelitian mengungkapkan bahwa efektivitas promosi UMKM makanan dan minuman kota Pekanbaru di media Instagram pada kategori tinggi. Hal ini mengindikasikan bahwa promosi melalui media instagram bermanfaat untuk menarik minat konsumen membeli produk UMKM sektor makanan dan minuman.</p>

Social Reading? On the Rise of a “Bookish” Reading Culture Online

Poetics Today ◽  
2021 ◽  
Vol 42 (2) ◽  
pp. 149-172
Author(s):  
Dorothee Birke
Keyword(s):  
Historical Perspective ◽  
Social Aspects ◽  
The Internet ◽  
Media Environment ◽  
Internet Culture ◽  
The Media ◽  
Reading Culture ◽  
Contemporary Media ◽  
Media Practices ◽  
Book Culture

Abstract While the internet is often seen as having destroyed book culture, this article is interested in those areas in our contemporary media environment where book and internet culture actually converge. Focusing on the example of BookTube, the author examines how book culture is “done” on the internet and analyzes the values attached to the media practices involved. In particular, in millennial book culture, social aspects of reading are often emphasized. This trend is usually associated with the new affordances of social media and either assessed positively (e.g., by proponents of the internet as a democratizing force) or negatively (e.g., by detractors of the internet as fostering superficiality). The author argues that such a simplistic binary view can be transcended if one takes a historical perspective, reflecting on how sociality and self-fashioning have been integral aspects of book culture for centuries. At the same time, she shows the extent to which BookTube provides new opportunities to socialize around reading.

Internet media planning: features and tools

2016 ◽  
Vol 5 (1) ◽  
pp. 76-81
Author(s):  
Ляпина ◽  
Innara Lyapina ◽  
Блажко ◽  
Svetlana Blazhko
Keyword(s):  
Online Advertising ◽  
The Internet ◽  
Media Planning ◽  
Internet Media ◽  
The Media

The process of media planning is the traditional means of transmitting information to advertisers, but the media planning on the Internet has its own characteristics, technologies and principles. The basic tools of media planning on the Internet are examined; the companies with experience in the planning of online advertising are characterized.

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