scholarly journals Political Storytelling on Instagram: Key Aspects of Alexander Van der Bellen’s Successful 2016 Presidential Election Campaign

2017 ◽  
Vol 5 (4) ◽  
pp. 15-25 ◽  
Author(s):  
Karin Liebhart ◽  
Petra Bernhardt

This article addresses the strategic use of Instagram in election campaigns for the office of the Austrian Federal President in 2016. Based on a comprehensive visual analysis of 504 Instagram posts from Green-backed but independent presidential candidate Alexander Van der Bellen, who resulted as winner after almost one year of campaigning, this contribution reconstructs key aspects of digital storytelling on Instagram. By identifying relevant image types central to the self-representation of the candidate, this article shows how a politician makes use of a digital platform in order to project and manage desired images. The salience of image types allows for the reconstruction of underlying visual strategies: (1) the highlighting of the candidate’s biography (<em>biographical strategy</em>), (2) the presentation of his campaign team (<em>team strategy</em>), and (3) the presentation of the candidate as a legitimate office holder (<em>incumbent strategy</em>). The article thus sheds light on visual aspects of digital storytelling as relevant factor of political communication.

2021 ◽  
pp. 1-29
Author(s):  
Ali Çağlar Karabıyık

In the context of political communication, political campaigns are the periods when political bias in the news media comes to light. This is reflected in news photos and other visual contents as well as newspaper texts. Visual framing, a newer area in framing theory and research, helps us understand how media frames visual images of political candidates. This paper analyzes the photographs of the presidential candidates in the 2014 Turkish presidential election campaign by using the visual framing analysis method. The data for this study comprises photographs from ten daily national newspapers belonging to different media groups representative of the Turkish press. The results reveal the intensity of visual framing bias related to political bias and polarization in the Turkish press.


Author(s):  
Antonio Sandu ◽  

We draw attention on the enrichment of the Romanian research literature with the doctoral thesis entitled “The Myth of the Savior in the communication strategies in the presidential election campaigns in post-December Romania”, elaborated by Ariana-Loreta Guga under the coordination of Prof. PhD. Sandu Frunză and defended in 2020 in order to obtain the title of PhD in Political Sciences at "Babeș-Bolyai" University, Cluj-Napoca, Romania. The author pursues a transdisciplinary approach, that has, as a central point, the field of political communication, which is approached by referencing theories and tools in the area of political and administrative sciences, sociology, management but also in the field of applied ethics.


Seminar.net ◽  
2010 ◽  
Vol 6 (2) ◽  
Author(s):  
Eva Bakøy ◽  
Øyvind Kalnes

Digital storytelling in election campaigns is a relatively recent phenomenon, which needs to be investigated in order to enhance our understanding of changes and developments in modern political communication. This article is an analysis of how the Norwegian-Pakistani Labour politician, Hadia Tajik, has used digital storytelling to construct her political identity, and a discussion of the consequences of her experiments with this genre. The focus is on the five video stories she released during the 2009 parliamentary election campaign and the reactions they evoked on the net and in the traditional media during the same (time) period. During the 2009 electoral campaign Tajik moved from being a relatively unknown politician to becoming a political household name and the only member of the new Parliament with a migrant background. The digital stories were instrumental in this development for numerous reasons, the most important probably being that they gave her prime time television coverage. Norwegian news media have in general been very concerned with Web 2.0 and Tajik’s videos were regarded as an innovative kind of political communication. The videos also functioned as an effective marketing tool on the net. As an integral part of her extensive viral network, they attracted numerous views and they were with a few exceptions met with positive reactions. This was probably due to their relatively high production values and their catch-all communication strategy that downplayed her ethnic, educational and political background and emphasized her universal human qualities.


2021 ◽  
Vol 7 (1) ◽  
pp. 205630512098445
Author(s):  
Anna Litvinenko

Previous studies on “youtubification” of political communication (May, 2010) have largely focused on democratic contexts. This study aims at exploring the role of the global video-sharing platform in non-democratic political communication, using the example of the Russian presidential election of 2018. It draws on the qualitative content analysis of 169 political videos collected from the “Popular” section of Russian YouTube during the last 2 months of the presidential campaign. The results show that oppositional discourse dominated the most popular political videos of Russian YouTube and that pro-state actors tried to co-opt the platform, publishing videos made in amateur and semi-professional styles that imitated user-generated content. Drawing on the findings, I discuss the risks and benefits of YouTube publics for the Russian authoritarian regime and the role of social media platforms in consultative authoritarianism.


2017 ◽  
Vol 32 (1) ◽  
pp. 50-61 ◽  
Author(s):  
Gunn Enli

In the 2016 US presidential election campaign, social media platforms were increasingly used as direct sources of news, bypassing the editorial media. With the candidates’ millions of followers, Twitter has become a platform for mass communication and the candidate’s main online information channel. Likewise, social media has provided a platform for debating and critiquing the mainstream media by the campaigns and their networks. This article discusses the Twitter strategies of the democratic candidate Hillary Clinton and republican candidate Donald Trump during their US 2016 presidential election campaigns. While the Clinton campaign’s strategy confirms theories regarding the professionalisation of election campaigns, the Trump campaign’s more amateurish yet authentic style in social media points towards de-professionalisation and even amateurism as a counter-trend in political communication.


2019 ◽  
Vol 1 (5) ◽  
Author(s):  
Ida Susilowati ◽  
Zahrotunnimah Zahrotunnimah ◽  
Nur Rohim Yunus

AbstractPresidential Election in 2019 has become the most interesting executive election throughout Indonesia's political history. People likely separated, either Jokowi’s or Prabowo’s stronghold. Then it can be assumed, when someone, not a Jokowi’s stronghold he or she certainly within Prabowo’s stronghold. The issue that was brought up in the presidential election campaign, sensitively related to religion, communist ideology, China’s employer, and any other issues. On the other side, politics identity also enlivened the presidential election’s campaign in 2019. Normative Yuridis method used in this research, which was supported by primary and secondary data sourced from either literature and social phenomenon sources as well. The research analysis concluded that political identity has become a part of the political campaign in Indonesia as well as in other countries. The differences came as the inevitability that should not be avoided but should be faced wisely. Finally, it must be distinguished between political identity with the politicization of identity clearly.Keywords. Identity Politics, 2019 Presidential Election


Author(s):  
Yochai Benkler ◽  
Robert Faris ◽  
Hal Roberts

This chapter presents the book’s macrolevel findings about the architecture of political communication and the news media ecosystem in the United States from 2015 to 2018. Two million stories published during the 2016 presidential election campaign are analyzed, along with another 1.9 million stories about Donald Trump’s presidency during his first year. The chapter examines patterns of interlinking between online media sources to understand the relations of authority and credibility among publishers, as well as the media sharing practices of Twitter and Facebook users to elucidate social media attention patterns. The data and mapping reveal not only a profoundly polarized media landscape but stark asymmetry: the right is more insular, skewed towards the extreme, and set apart from the more integrated media ecosystem of the center, center-left, and left.


Journalism ◽  
2019 ◽  
Vol 20 (8) ◽  
pp. 985-993 ◽  
Author(s):  
Stephen Cushion ◽  
Daniel Jackson

This introduction unpacks the eight articles that make up this Journalism special issue about election reporting. Taken together, the articles ask: How has election reporting evolved over the last century across different media? Has the relationship between journalists and candidates changed in the digital age of campaigning? How do contemporary news values influence campaign coverage? Which voices – politicians, say or journalists – are most prominent? How far do citizens inform election coverage? How is public opinion articulated in the age of social media? Are sites such as Twitter developing new and distinctive election agendas? In what ways does social media interact with legacy media? How well have scholars researched and theorised election reporting cross-nationally? How can research agendas be enhanced? Overall, we argue this Special Issue demonstrates the continued strength of news media during election campaigns. This is in spite of social media platforms increasingly disrupting and recasting the agenda setting power of legacy media, not least by political parties and candidates who are relying more heavily on sites such as Facebook, Instagram and Twitter to campaign. But while debates in recent years have centred on the technological advances in political communication and the associated role of social media platforms during election campaigns (e.g. microtargeting voters, spreading disinformation/misinformation and allowing candidates to bypass media to campaign), our collection of studies signal the enduring influence professional journalists play in selecting and framing of news. Put more simply, how elections are reported still profoundly matters in spite of political parties’ and candidates’ more sophisticated use of digital campaigning.


Sign in / Sign up

Export Citation Format

Share Document